the body world of gunther von hagen - huang kotska rhodes speri
DESCRIPTION
TRANSCRIPT
Technologies of Anatomical
RepresentationWoodcutCopperplate engravingHand coloringMezzotintEtching Wood engravingLithographyPhotographyRelief halftoneX-ray imagingDigital imaging
Huang, Kotska, Rhodes, Speri -BODY WORLDS
Anatomical Art
Bernhard Siegfried Albinus
Gaspar
Beccera
Leonardo
da Vinci
Huang, Kotska, Rhodes, Speri -BODY WORLDS
From classical “high” art …
… to popular culture
Visible Human Project “Horror movies”
Dr.HouseRembrandt
Anatomical Art
Egyptian mummies
Huang, Kotska, Rhodes, Speri -BODY WORLDS
ORGANIZATION FOCUS: Institute for
Plastination (IfP)
Huang, Kotska, Rhodes, Speri -BODY WORLDS
The Organization: Governance
Institute for PlastinationProject Management IfP
Jeanette Luley
Institute for PlastinationP.M. Exhib itionsJeanette Luley
Institute for PlastinationP.M. Biodur Products
Jörg Hingst
Institut e for PlastinationP.M. Plast inarium Guben
Jeanette Luley
Institute for Plastination e. K.Dr Angelina Whalley
Huang, Kotska, Rhodes, Speri -BODY WORLDS
Kind of Institution
Scientific Institution
Educational Institution
For-Profit Institution
Institute for Plastination
Huang, Kotska, Rhodes, Speri -BODY WORLDS
Target
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
Kids Adults
Perspective donors
Medicine Students
Huang, Kotska, Rhodes, Speri -BODY WORLDS
Funding
Biodur Products
Exhibitions Box-Office
Exhibitions Merchandising
Plastinated Bodies sold to Universities
Plastinarium Box-Office
Huang, Kotska, Rhodes, Speri -BODY WORLDS
Marketing & Communication
Huang, Kotska, Rhodes, Speri -BODY WORLDS
Visitors Review Number: 45 exhibitions in 11 countries. More than 28
million people visited the exhibition. Goals:
Educate the public about the inner workings of the human bodychoose healthy and sustainable lifestyles by showing the effects of poor health, good healthcreate interest in and increase knowledge of anatomy and physiology among the public.
Audience: Adults of all ages and children 8 and older
Huang, Kotska, Rhodes, Speri -BODY WORLDS
Marketing - SWOTStrength1. The curator is the
founder of Plastination - Gunther von Hagens
2. The exhibition itself is inspiring and unique due to the unfamiliar science tech Plastination.
Weakness1. The controversies
of the legal rights about the origin of the body and exhibit the body for profit
2. An exhibition for profit is easy to be challenged.
Opportunity1. Growing public
attention to health care.
2. Many country haven’t exhibit yet.
3. Media give spontaneous attention to the exhibition due to the high controversies
Threat1. Other imitating
exhibition of Body worlds, like “Bodies…The Exhibition” and eight others
2. The reaction caused by human rights issue
3. The rejection caused by religion reasons.
Huang, Kotska, Rhodes, Speri -BODY WORLDS
No exhibition cover, get very close look to the plastinates
At a certain area in the exhibition, visitors can touch a select group of plastinated organs.
Communication Onsite Hands On
Huang, Kotska, Rhodes, Speri -BODY WORLDS
Communication Creative Campaign
Huang, Kotska, Rhodes, Speri -BODY WORLDS
Gunther Von Hagens: the inventor of plastination
“I am a democrat and individualist with all my heart. live and let live."
CommunicationBlack Hat STAR
Huang, Kotska, Rhodes, Speri -BODY WORLDS
CommunicationMedia PR
• Very good media online service• Three Press contact office in US / EU/ Asia
• 26 media coverage (possetive) in 2008• Good Crisis PR communication
Huang, Kotska, Rhodes, Speri -BODY WORLDS
Communication Celebrity PR
“It was the most gorgeous meeting of the scientific and the poetic.”
Björk
"Thank you Gunther for this extraordinary exhibition & hope it's many many years before either of us wind up there."
Dustin HoffmanHuang, Kotska, Rhodes, Speri -BODY WORLDS
Scandals and Confusions
Huang, Kotska, Rhodes, Speri -BODY WORLDS
It is a common fact that anyone that wears a Fedora is sketchy.
Huang, Kotska, Rhodes, Speri -BODY WORLDS
Origin of the bodies and confusion with “Bodies…
the Exhibition” “Multiple media reports in Germany and the United States have falsely stated that Gunther von Hagens’ BODY WORLDS exhibitions have been the subject of investigation by the Attorney General of New York, Andrew M. Cuomo for the use of human remains from China of undetermined origin. Reports have also been disseminated by the media that Gunther von Hagens’ BODY WORLDS exhibitions and the Attorney General of New York have reached a settlement on the investigation, with details of the alleged settlement. The Institute for Plastination publicly states that all of these statements are false.”
Huang, Kotska, Rhodes, Speri -BODY WORLDS
Copycats and the Paris Confusion
Our Body: À Corps Ouvert Two human rights
organisations filed a complaint against the
organisers for humanitarian reasons claiming that the bodies were illegally sourced from china.
The court ruled that the exhibit had 24 hours to close and that they had to bury the bodies.
Huang, Kotska, Rhodes, Speri -BODY WORLDS
Press statement regarding Paris
controversy French and other media have mistakenly referred to and referenced Dr. Gunther von Hagens and BODY WORLDS, when reporting on the French judicial ruling banning the display in Paris. Media coverage of the ban confuses the public by referring to BODY WORLDS when discussing the copycat in Paris, and illustrating news articles with images from BODY WORLDS.
Huang, Kotska, Rhodes, Speri -BODY WORLDS
A list of the Cities that have banned parts
of Body Worlds
AugsburghSingaporeCologneZurich
Different places… different barriers and social taboos.
Huang, Kotska, Rhodes, Speri -BODY WORLDS
As if displaying dead bodies were not enough, Van Hagen now plans to have an entire Body Worlds exibit about
Sex.
Huang, Kotska, Rhodes, Speri -BODY WORLDS
The Augsburgh Controversy
City council claimed it breached public decency laws.
Local Curch leaders protested the exhibition. "The Catholic Church also bans condoms - that speaks
for itself." Huang, Kotska, Rhodes, Speri -BODY WORLDS
Van Hagen gets all cut-up about having to separate his fornicating cadavers.
Trying to get around the court decision which banned this sculpture because of the human emotion on the faces, von Hagen decided to saw off the torso of the woman.
Huang, Kotska, Rhodes, Speri -BODY WORLDS
ConclusionsEducation? Art?
Science?Modern-day Leonardo da Vinci Real life Doctor Frankenstein
… change always brings controversy and opposition …
Huang, Kotska, Rhodes, Speri -BODY WORLDS
“Hands on” vs. “Hearts on”
The human body is the only machine that man has not mastered yet
Seeing real make real difference
What choices makes to our body
"Definite proof that the body is a walking, living work of ART!"
"Clarified things I missed in many Anatomy classes. Really revealing!"
"I will definitely never smoke. I don't want my lungs to turn black."
”As a teacher, I was wishing my students were here with me so we could be amazed together.”
"I thought Science was hard for me but when I came here I learned that I loved it."
Huang, Kotska, Rhodes, Speri -BODY WORLDS
“I immediately foresaw that these new technologies will revolutionaries’ methods of teaching, but I never thought that it will have such a cultural input!”
Gunther von Hagens
Hands on (???)approach
Hearts on (!!!)approach
MINDS ONapproach
The Anatomy of Controversy
EducationVS.
Commerce
Art? Morality
?
"The appropriate place for the corpse, according to the law, is the cemetery” Louis-Marie Raingeard, Judge
Huang, Kotska, Rhodes, Speri -BODY WORLDS
Thank You for listening!
Ola KotskaHuang Xiaozhe
Alessandra SperiThomas Rhodes
Huang, Kotska, Rhodes, Speri -BODY WORLDS