the bionic company - gestores · the company of the future is bionic personalized customer...
TRANSCRIPT
NOVEMBER 2019
The Bionic Company
1
50−75%Capacity released with digitized shared services
10%Reduction in commercial costs
Increased stock multiplier
50%Reduction in R&D lifecycle time
Asset light growth
2−4xSpeed to market with agile
10%Increase in growth from personalization The Digital
Imperative:
those quickest
to act will win
2-8%Value through dynamic pricing
5-15%Revenue uplift, & costs reduced by up to 40%, with digital Sales
Digital can unlock massive value
2
The company of the future is Bionic
Personalized customer
experiences &
relationships
Bionic
Operations
New offers, services
and business models
Data
& AI
Modular
Technology
Digital Talent
Dynamic
Platform
Organizations
Strategy
and Purpose Human:
Org, Talent,
Ways of working
Technology:
Data and
Digital Platform
Outcomes
… to human designed
Human
operated
Technology/AI
transformedTechnology/AI
augmented
From human operated …
The nature of work is transforming
Types of key outcomes
Shopping assistants
Topic expert
Customer experience:
relationships
Operations:
Remote mining
Business
innovation
Freight
RidesBusiness
Elevate
Self-
driving
Eats Health
Human: Org, Talent, and Ways of Working
Work is
modular
& agile
Dynamic and platform org structure
New ways of working
Jazz Leadership
Digital talent
Ecosystems
Operating system 2.0
Part 1: Modular
core data and tech
architecture
Part 2: Bionic,
scalable processes
Two part
platform
Front-end agile
teams
Boundaryless /
ecosystems
Product teams
Platform org with agile teams, bionic processes
Leadership
Technology: Data & Digital Platform
Next Gen Tech Delivery
Data and AI
Modern Technology Architecture
Technology
and Data
are modular
and agile
DECENTRALIZEDECONOMY
DRIVE IMMENSE CHANGE IN THE WORLD ATLARGE
INTERFACES AI HARDWAREACCELERATORS
DEV-SEC-OPSQUANTUMCOMPUTING
DIGITAL TWINS
OF THE
WORLD IS
DARK90%Light the Dark
Components (chassis,
tires, seats, etc) are
designed to work together
The platform and
interfaces make it work
(APIs)
Enables rapid innovation
of each component
(Microservices)
Platform governance is
critical
Thousands of
flowers
blooming
Silver bullet:
technology
Go one BU
at a time
despite
common
op model
Wait and See
Agile org,
Monolithic
technology
Common “failure modes” in transformation
Building the Bionic Company
Human:
Org, Talent, &
Ways of Working
Technology:
Data & Digital
Platform
Outcomes
Strategy
and Purpose
Building the Bionic Company
Strategy
and Purpose
Start by defining a clear
Strategy & Purpose,
powered by digital
Building the Bionic Company
Strategy
and Purpose
Define and prioritize
key outcomes at the
heart of the company
Technology:
Data & Digital
Platform
“Complete the circle”
with human and
technology enablersHuman:
Org, Talent, &
Ways of Working
Outcomes
Building the Bionic Company
Outcomes
Strategy
and Purpose
Continue to build out
“complete circles” of
holistic outcomes
and enablers
Technology:
Data & Digital
Platform
Human:
Org, Talent, &
Ways of Working
Building the Bionic Company
Strategy
and Purpose
Once the organization is
at a “tipping point”,
commit to bionic
transformation
Drive massive reskilling,
ecosystem integration,
and agile at scale
Human:
Org, Talent, &
Ways of Working
Outcomes
Fully modernize
architecture
Commit to continued
management of data,
APIs, and microservices
Technology:
Data & Digital
Platform
Technology Human
You…building the Bionic Company!
bcg.com
19
Appendix I:BCG case vignettes
20
Leading players have already launched their Bionic Journeys
Personalization Process digitalization
ROI Measurement AI-driven operations
Created real-time hyper-personalized offers based on
anticipated customer behavior
Digitized and optimized E2E processes for support functions
reducing costs by 40%
Developed step-changes of marketing spend by reallocating
spend to highest ROI opportunities
Built suite of tools for optimizing airline ops to transform the
network planning
21
Personalized marketing strategy with Starbucks
Objective
Created real-time hyper-
personalized offers based on
contextual dataOutcomes
Personalized offers based on
AI-based personalization
engineTech
Broke down silos by creating
integrated teamsHuman
Improve companies ability to respond to customers’ need for individualized attention
Impact3× incremental revenue
per customer per year,
of 250M+
Mobile app became one
of the most popular
payment apps in U.S.
22
Process Digitalization with Sanofi
Objective
Automated and digitalized
processes and eliminated
manual workOutcomes
Designed E2E journeys
through customer value
stream mappingTech
Redesigned core processes
with Agile approachHuman
Digitize and optimize E2E processes for support functions
Impact40% cost reduction
driven by
25% FTE reduction
23
ROI Measurement with Diageo
Objective
Identified “quick wins” to
increase efficiency & drive
higher ROIOutcomes
Converted millions of data
points into "common
currency"Tech
Emphasized multidisciplinary
client teamsHuman
Step-change with marketing spend by reallocating spend to highest ROI opportunities
ImpactDelivered £150M+ over
2 years through
increased efficiency
24
Network planning and operations with KLM
Objective
Developed suite of tools
and live dashboardsOutcomes
Network & ops analysis to
quantify changesTech
Promoted frontline staff
embracing toolsHuman
Optimize & digitize airline operations to transform the network planning & ops
Impact27% Reduction in non-
performance cost
32% Fewer PAX impacted
by large delays
Advanced FS are driving immense value by decoupling development – leveraging platform, talent, and agile ways of working
Decoupled
Development
Digital
Core
Innovation
Rapid
Market
Innovation
Outcomes
Power partner
ecosystem
Rapid product
innovation & amazing
customer experiences
Core Platformson demand
Agile Ways of Working
Talent
Iterative delivery
Business-Tech products
Location strategy
Campus Recruiting
EVP, leadership, culture
Top engineering skills
Digital Core Platforms
APIs and Microservices
Real Time Processing
Adapted operating model
DevSecOps, InnerSourceIaaS, PaaS, DaaS