The Big Data Revolution in

Retail

The Big Data Shift!

Major retail brands are shifting their focus on big data as a means of

generating more revenue.

Few Facts About Big Data.

Post Big Data Implementation in Retail Productivity Increased By Sales Increased

49% $ 9.6 Billion

50 % say that big data helps in meeting consumer demand and facilitating growth.

Industry Mandate

72.7 % consider driving operational efficiencies to be the biggest benefit of Big Data strategy

How Business Scenario is Changing?100 years ago merchants knew their customers by face &

retail success was tied to availability and proximity of stores. But now with expanding geography and multiple store

locations it is very challenging to keep track on customers at individual level.

The Key to Success.

For a majority of categories, consumers still prefer to buy from

physical stores for both researching and purchasing

products. Since most retailers nowadays employ multi-channel

strategy, physical stores is becoming an prominent part of the overall shopping experience

for their customers. The key lies in creating a unique shopping

experience where customers derive both value and pleasure

from visiting the physical stores.

Then, How Does One Create Personal Shopping Experience?

Here comes Big Data into the picture. If you are a retailer and you have never heard about Big Data before, few questions

must keep popping up in your mind. Like…

1) What is Big Data ?2) Why do I need Big Data ?3) How does Big Data work ?4) What is the cost of Big Data

implementation ?5) How Do I measure my ROI. ?6) And few more…

Let’s Take up Case & Demystify Big Data?

John Brother’s runs a book store in a major metropolitan city, along with the reputed

Chapel’s and Simon’s.

Simon’s John’s Chapel’s

The Answer Lies in the Problem.

During Holidays John brother's sale grows but not as great as Simon’s and Chapel’s. Though

John spends heavily on marketing but still they were far away from their goal “To become

most popular Book store in the city”

Simon’s John’s Chapel’s

The First Movers.

Simon’s John’s Chapel’s

John Brother’s heard the success story of Arizona based book store and came to know about Big data. After a long meeting

with their stakeholders they agreed to invest in Big data infrastructure.

The Infrastructure Setup.

John’s

John Brother’s asked for quotation from well known Big Data Vendors and after doing a

cost/price feasibility study they chose one of them.

The vendor came and setup the necessary infrastructure for big data implementation.

Now lets do a deep dive into Big Data technology and how it works?

From Where Does Data Collection Happen?

Digital Signage

Customer Mobile

Wi-FiInternet of

Things

Gesture Recognition

Integrated Video Surveillance

Associate Tablet

Loyalty Card Issued by Book/Retail

Store

Social Networks

What Data It Collects ?

What book they like on Facebook ?

What book they tweet ?

What blog they read ?

• Name• Age• Date of Birth• Transaction history• Store visit frequency

• Point of sale data• 3rd party demographic & psychographic data• Geo-location data• Product inventory and placement data• Advertising impression data across media; online, TV, radio, print, email

This is Big data

Where Does This Data Go?

Big Data Repository

Actionable Data

Business Analytics Software

DataProcessing

From Raw Data to Actionable

Data

The Actionable Data

Actionable Data

With timely analysis John Brothers were able to find important data which helped them strategize their future marketing plan.

How Does Big Data Work ?Identifies the Prospect via

Smartphone etc.

Big Data Repository

Looks for Prospect Location

& Profile Information Expert System

Feeds the profile of prospect into real-time expert system

In real time determines the best offer

for the prospect customer

Big Data Paid Off

Now with Big Data technology John Brothers interact with their customer at real time.

35% off on Pre-holiday

season

Gift Coupon on

Birthday

New Book Arrived of Author “X”

25% off on bundle book

purchase

Measure Return on Investment

•Has the store traffic increased after big data implementation ?•Has the revenue increased against per visit and per transaction?•Has there been any significant reduction in non-buyer population?

The Final MessageNow John Brothers have achieved what they craved for “To become the No1. book store in

the town and they have become No.1 now. What John Brothers understood &

implemented, Simon and Chapel failed to realize that. They are still wondering how this

change took place.

“Implementing big data is a business decision not IT decision .”

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