beacons: the retail revolution
TRANSCRIPT
Beacons: The Retail Revolution
Webinar
Agenda1. Intro to Beacons2. Kontakt.io at glance3. How to empower your Business
with Beacons4. Howler 5. Who and What is Howler6. Customer Uses7. Howler Live Demo8. Q&A
Welcome to the future
Beacons & Internet of things
How beacons work
A beacon is a small, wireless device which transmitsa continuous radio signal.
The signal is detected by nearby smart devices via Bluetooth Smart™.
Your smart device then sends that ID number to the cloud server.
The server checks what action is assigned to that ID number & responds.
The signal tells your smart device “I’m Here” by giving its ID number.
Privacy issues
A beacon can't track people because it's unable to receive any information - it just broadcasts a signal.
The signal is then received by an app which gathers data, but only after the user’s prior approval.
How do Beacons work?
Half a billion phones are compatible with BLE (Bluetooth Low Energy) source: BI Inteligence
TotalDevices
CompatibleWith BLE
259 Million(90%)
311 Million(24%)
Android
1.3 Billion
iOS
288 Million
Kontakt.ioat a glance
Founded in 2013, Kontakt.io is based in Krakow, Poland with offices around the world in London, New York, San Francisco, and Hong Kong.
Bluetooth Beacon ● Communicates with Bluetooth Smart technology.● Range: from 2 to 70 meters● Android and iOS compatible.● Includes optional sensors, i.e. temperature,
humidity, magnetic field etc.● Coin cell battery provides up to 2 years of battery
life using default settings and 24 hours of daily usage (350ms interval).
Works in:● Temperature: -20°c / + 80°c (-4°F / +176°F)● Humidity: from 0% up to 100%● Current casing is IP-57 (dust protected and
waterproofed for up to 1 m immersion)
Tough Beacon
● Fully iBeacon compatible● Rigid and fully isolated from
environment● Antistatic and fire-resistant
polyamide● 2+ year battery life● Attaches to any surface with
built-in buckle● Can include accelerometer
Cloud Beacon
● WiFi connectivity
● Manage and control entire Bluetooth
Beacon fleet
● Effective range up to 200 meters / 650
feet
● WiFi signals less affected by walls or
dense materials compared to BLE
● Rechargeable battery + connection to
standard electricity outlet
● Includes built-in memory module for
offline data collection
One API to Manage Them all
Cloud Beacons are constantly reporting events and data to the Kontakt.io Cloud which serves as a single point of integration via the robust RESTful API.
How can you empoweryour business with beacons?
Beacon is the new black
In 2014, beacons were active in 30,000 locations
Tool for real-world merchants to win back sales
Beacon is the new blackMajor brands like Kenneth Cole, Macy’s and Timberland are using this technology
By 2016 3.5 million locations, making up 85% of major retailers in the US, will use beacons
How are beacons impacting the retail industry
● Half of the top 100 retailers in the US are testing Beacons this year
● And In 2016, 85% of top 100 US Retail Locations will be equipped with Beacons
● Timely in-store messages, sent to customers, can lead to 20x increase in purchase intent.
Use cases
Loyalty & customer service
Use beacons to:
help your employees serve your customers better
recognize & reward loyal clients
survey your customers
Gamification
Use beacons to:
engage your customers
get them feel excited about visiting your venue
build a community around your offer
RockbotRockbot is bringing the age of personal playlists to venues like bars, restaurants and stores
● Users can request songs from their phone at any business that has a Rockbot Bluetooth beacon;
● Around 400 beacons accessible throughout San Francisco;
● An overall boost in check-ins of 41 percent per location, a 22 percent boost in strain requests, and an average of 27 mins of app usage.
Point of sale
Use beacons to:
conduct contactless payment transaction
make the payment as easy as online
cut down on long retail lines
B£
The BrixtonPound mobile app and Bluetooth beacon network allows shoppers to make purchases locally in Brixton without cards or cash.
● Payments made by using location information provided via BLE (Bluetooth Low Energy Service);
● Available at all 250 businesses that currently accept the local currency.
Shopper analytics
Use beacons to:
optimize in-store navigation
identify your customers & analyze their omnichannel history
Create a changing marketing database with your customers’ social profiles
Proof of Concept: Synerise
The integration of marketing and sales activities on-line & off-line
● The implementation of Synerise Platform with Kontakt.io beacons
● Almost 100 stores of Gino Rossi Group is the biggest, commercial deployment of this technology in the Polish retail sector
McDonald’sTurkey30% of customers who contributed to this campaign had bought our new coffee more than once. What is more, for the very first time, the proximity marketing made it possible for us to see the conversion rate of a visit resulting with a purchase in real time. The results of the campaign proved that our customers liked both: the products and the campaign mechanism.
Nedim Bali, McDonald’s Turkey, Marketing Manager
Introduction of new products
Use beacons to:
Notify your customers about new products at the right time and place
Get real-time detailed information about your customer preference
Targeted messaging
Use beacons to:
guide clients to your location
send personalized notifications
offer special deals
More webinars from Kontakt.io available on:kontakt.io/resources
Thank you for your attention!