the bacon system - session seven - video & audio
TRANSCRIPT
VideoVideo is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. - Wikipedia
www.baconcoach.com/learn
AudioDigital recording and reproduction converts the analog sound signal picked up by the microphone to a digital form by the process of digitization. This lets the audio data be stored and transmitted by a wider variety of media. - Wikipedia www.baconcoach.com/learn
EditMac - ScreenFlow,Camtasia, iMovie
PC - Camtasia, Adobe Premier Elements, Movie
Maker
Free - Jing - Screen Capture www.baconcoach.com/learn
UploadFree - YouTube, Video
Paid - Vimeo, Amazon S3
www.baconcoach.com/learn
DeliverWide Open - You Tube
Control - Vimeo
www.baconcoach.com/learn
EditFree - Audacity
PC - Sound Forge
Mac - GarageBand - Logic Pro
Voice Over/Music
www.baconcoach.com/learn
ProcessUniversal - AIFF or WAV
Uploads - MP3
www.baconcoach.com/learn
UploadFree - WordPress
Paid - Libsyn or BluBrry
iTunes - Podcast
www.baconcoach.com/learn
It Starts With A Strategy
Content With A Purposewww.baconcoach.com/learn
Audio/Video Strategy
Who Are You Trying To Reach?
What Is Your End Goal?
One Time/Lifetime?
Where Is Your Audience?www.baconcoach.com/learn
Video ContentTalking Head
Interviews
Screen/Slide Shows
Live
www.baconcoach.com/learn
Audio Content
Monocast
Interviews
Training
Being Interviewed
www.baconcoach.com/learn
Live/Replay Options
Blab.im
Periscope.tv
Facebook Live (IOS)
www.baconcoach.com/learn
What Are People
Searching For?
YouTube - Training
iTunes - Various
Websites - Details
What Do You Want To Be Found For?
www.baconcoach.com/learn
5 Major PartsCamera - Resolution
Lighting
Audio
Titles & Text
CTA = Call To Action!www.baconcoach.com/learn
CameraHD - 1080P - 16x9 Ratio
SD - 480P - 4x3 Ratio
Sideways or Square
www.baconcoach.com/learn
LightingKey - Main Light
Fill - Soft Fill
Back - Definition
Ambient - Face The Light
www.baconcoach.com/learn
AudioProximity - Close = Bass
Level - Low = Hiss
Background Noise
Music/SFX
www.baconcoach.com/learn
Titles & TextCG Character Generation
Lower Thirds
Easy To Read In All Sizes
www.baconcoach.com/learn
The Call To Action
Vimeo/YouTube
Clickable Link
Embed In Video
www.baconcoach.com/learn
Why Behind The How?
YouTube - #2 Search Engine
Gets You Noticed - Social Media Video
Moving Timeline Images
Adds Time To Website Visits
www.baconcoach.com/learn
What’s The Goal?Get People To Buy (Now or Later)
www.baconcoach.com/learn
Fear• I Don’t Know Audio or
Video?
• Who Wants To Hear From Me?
• No One Will Consume?
• I Don’t Know How To?
• I Don’t Have The Tools?
• Quality?• You Are Unique! People
Care!www.baconcoach.com/learn
Fight That Fear• Get Online
• Buy The Gear You Need
• Learn The Tools
• Experiment
• Post & Grow
• People Want Your Content!!!
www.baconcoach.com/learn
People Consume Media
• Video Marketing Stats• Social video generates
1200% more shares than text and images combined
• Companies using video enjoy 41% more web traffic from search than non-video users
• Video drives a 157% increase in organic traffic from search engines
www.baconcoach.com/learn
People Consume Media
• Audio Marketing Stats
• 97 million Americans drive to work alone
• 37 million people have gym memberships
• 40% of Americans are consuming audio on their smart phones
www.baconcoach.com/learn
Create A Conversation
You Ideal Customer - Your Ideal Solutionwww.baconcoach.com/learn
