the avenues presentation - 1/26/11
TRANSCRIPT
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January 26, 2011
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“It’s no longer a questionof whether or not
to use Social Mediain marketing your business,
it’s how well
are you using it ”?Saturday, January 29, 2011
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78% of affluent (hhi >240k ) and 40+ have at least one
social media profile
The fastest growing segment on Facebook is women 55+
The largest demographic on Twitter is 35-49 age group
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Our brains are structured fortraditional technologies...
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...retrain our brains
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Collaboration is the
new Competition!
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It’s a community,
not a podium.
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Community implies liking,
sharing, acting selflessly andgiving generously via resources,
perspective and ideas.
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Give (good content) and youshall receive.
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1 share x 100 x 300 = 30,000
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ParticipationNetwork to promote and engageTools and know how to collaborate and share
Content to spread the word
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FacebookPrivate “Group” for sharing ideas and [email protected]
“Like” businesses and make “favorite pages”
“Check In” rewards and incentivesShare posts, updates and content
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TwitterFollow Avenues businesses“RT” Retweet worthy content
#FF - Follow Fridays
#TheAvenues HashtagArt Walk = “Tweet Walk”
The Avenues List
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Participate and ReceiveAccess to collaborative network
On-going training and workshops
Intro video for distribution
Weekly tips and how to’s
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Next StepsRegister your business
Begin collaboration with our help
Begin listening and engaging
Grow your customers
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