avenues of light

1

Avenues Avenues of Lightof Light

Visual Merchandising Guidelines Visual Merchandising Guidelines 2/15/08 – 3/23/082/15/08 – 3/23/08

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OverviewOverview

This year’s spring summer collection is a celebration of urban spirit and vibrating energy you are only able to find in the city. It is inspired by vital elements of cities such as Tokyo or New York: Architecture, design, geometric forms, light reflections. The collection shows the different styles in the city, sometimes functional and modern, and then fashionable and more refined or just absolutely glamorous and sparkling that lets a woman feel like a movie star.

Please read these guidelines thoroughly before beginning the floor set.

White vs. Blue

Blue Display Stores

Reference both the SCS and Valentine’s day guidelines for set up of all cases with blue displays. If there is a please set the focal and feature showcase with silver fashion displayers instead of the white displays that are shown.

White Display Stores

These guidelines include photos of all products on white displays. All of the visual guidelines from this point on will be photographed on white displayers. Thank you for your patience during this transition.

_____________________________________________________________

Tracking Your Collateral Shipments

If you discover you’re missing any seasonal collateral that ships to you from Cranston, you can now call customer service to track or replace your missing item. Please refer to the prop overview (pages 6 and 7) and report the missing item(s) by their proper name or customer service will not be able to help you as efficiently. You can also reference the missing items sku number from the order overview at the end of this guideline.

Call 1-800-426-3088

This does not include graphics form Synnott Imaging. You must still fax your packing list back to Synnott to verify that you received all of your paper graphics.

Operations InformationOperations Information

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CalendarCalendar2/15, 2/18 - 2/19 Avenues of Light Floor Set

2/15 - 3/23 Avenues of Light Program

3/24 - 3/26 Bridal Floor Set

3/24 - 4/27 Bridal Program

4/28 - 4/30 Mother’s Day Program

4/28 - 5/25 Mother’s Day Program

Signage OverviewSignage OverviewBlue Display Stores OnlyBlue Display Stores Only

Multiple items on a neck form

Multiple items on a pendant form

Notes:• If multiple jewelry items are

displayed on a neck form, center the price point under each item.

• If multiple jewelry items are displayed on a pedant form, stagger the price points with the front price referring to the lowest necklace on the form and the rear price referring to the highest necklace.

• If multiple items are on one fixture and the price of all of them is the same, place only one price point that refers to all of the items on that display.

• Price signs should be straight and parallel with the front of the case.

• The price signs must always be placed on the right side of the displayer or the product

• When product is displayed on a riser, the price sign is placed on the displayer

• Place the price sign on the glass when an item is displayed on the glass

4

Signage OverviewSignage OverviewWhite Display Stores OnlyWhite Display Stores Only

• The price signs must always be in line with the right side of the displayer or the product.

• The price sign may only be placed on the outside when another displayer is blocking the view of the price sign.

• On a vertical displayer, the price sign is placed on the glass.

• On a horizontal displayer, the price sign is placed on the displayer.

• When displaying more than one item on a horizontal displayer, place the price sign in line with the right side of the product.

• When you have multiple items on a vertical display, center the price sign below the product as shown in A.

• When the price is in front of vertical displayers, place the price sign about ¼ inch away from the displayer.

• If the front displayer is blocking the price sign in back, move the price signs out to the edge so that it is visible, see B.

A.

B.

5

GraphicsGraphics

Mega Poster 1 Mega Poster 2

Duratran Graphics • Alternate the fashion and crystal living images throughout the store.

6

GraphicsGraphics

Leaseline Graphics

Cash Wrap Display Graphics

11x17 Graphic

Period 1 Period 22/25-3/09 3/10-3/23

7

Window PropsWindow Props

Base Covers

Column Cover Tops

Showcase & Window Sticker

VD08 WAD Lcovers and Inserts

WAD Lcover Inserts

8

Feature Showcase Backdrop

Feature Showcase PropsFeature Showcase Props

Large Backdrop Holder

VD08 Showcase Acrylic Displays- SAD

Showcase Sticker

Use th

e sa

me

back

drop

from

Vale

ntine

’s Day

SAD Lcover Inserts

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Item Desc. Information Qty Usage Due

AOL Case Sticker To be used on the feature showcase. 1 Per FSUse during

AOL2/13

AOL Window Sticker

To be used on pedestal windows.1 per pedestal

windowUse during

AOL2/13

AOL Column Cover Tops

To be used on pedestal windows.1 per pedestal

windowUse during

AOL2/13

AOL Base Cover To be used on built in windows. 1 per built in windowUse during

AOL2/13

Blue WAD Lcover inserts

Paper WAD inserts to be used in all windows.

1 set per FSContinue to use in case

2/13

Blue SAD Lcover inserts

Paper SAD inserts to be used in the feature showcase.


2/13

SAD display and L cover set

Clear acrylic neck forms for feature showcase only.


In Store

FS Backdrop Holder

Acrylic panel that will keep the backdrop in place.

1 per FSContinue to use in case

In Store

VD08 Feature Showcase Backdrop

To be used in the feature showcase. 1 per FSSave for use during AOL

In Store

Pink Lcover Inserts

Use the pink Lcover inserts in the window.

1 per windowSave for future

useIn Store

Pink SAD Lcover inserts

Paper SAD inserts to be used in the feature showcase.

1 set per FSSave for future

useIn Store

SCS BackdropUse in case with the SCS

presentation throughout 2008.1 per store

Use throughout

2008In store

Backdrop Graphic Holder

Use in case with the SCS backdrop throughout 2008.

1 per storeUse

throughout 2008

In store

SCS Icon PlateUse in case with the SCS


Use throughout

2008In store

SCS Case StickerPlace on the SCS case throughout

2008.1 per store

Use throughout

2008In store

SCS Display Covers

Only to be used with blue displays. 1 per storeUse

throughout 2008

In store

A5 Poster HolderUse in case with the SCS


Use throughout

2008In store

SCS Benefit Mini Poster

Use in case with the SCS presentation throughout 2008.

1 per storeUse

throughout 2008

In store

New/Current PropsNew/Current Props

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New/Current PropsNew/Current PropsItem Desc. Information Qty Saleable/ Price Due

SCS Water Project Mini Poster

Use in case with the SCS presentation throughout 2008.

1 per storeUse throughout

2008In store

SCS Brochure Holder & Graphic

Place on top of SCS display if display is in an oval 95 case.

1 per storeUse with new graphic and

brochureIn store

AC07 Info StickerTo be displayed on the acrylics that

display the AC pieces.Selected Stores

1 set per storeContinue to use In store

AC07 Earphone Part for SFD

To be used on SFD wide bracelet displays to feature AC headphones.

Selected Stores

1 set of 8 per store

Continue to use In store

AC07 Logo BlockTo be displayed with AC product on

going.Selected Stores

1 per storeContinue to use In store

AC07 Shopping Boxes

Shopping boxes for customers that purchase the Active Crystals product.

Selected StoresUse until they are

goneIn store

Sign BlocksTo be used throughout the year where

designated in the visual guidelines.5 blocks, 5 GC

coversContinue to use

in caseIn store

Black Display Easels

To display Pooh & Tinkerbell Lithographs

2 per storeSave for future

useIn store

H07 Best Gifts Graphic Holder

Each best gifts store will get 2 extra for the best gifts case

2 for the best gifts case

Save for future use

In store

Best Gifts Window Display

Stair step window display and risers from 2007. This will be used again in

2008.

1 set of 2 per window

Save for future use

In store

2006 2 Tier Orn. Display

To be used in store in 2008 2 per storeSave for future

useIn store

Lithograph Sashes To display with Pooh lithograph 2 per storeKeep until GWP

are soldIn store

White Window Acrylic Covers

For use in windows throughout 2007 1 set per WADSave for future

useIn store

Window Acrylic Display Set (WAD)

Only to be used in the windows 1 set per windowSave for future

useIn store

Leporello Brochure holder

To display the lovlots brochure 1 per storeSave for future

useIn store

Place SettingIncludes dishes, flatware, silver

placemat/napkin & place cards1 set per store

Save for future use

In store

Magnet HooksTo be used to display large window

ornaments in the future2 sets per store

Save for future use

In store

Silver Ornament Hooks

To be used to display ornaments throughout the year

1 of each size per store

Save for future use

In store

Member Card Display

Place in the SCS case throughout the year

1 set per storeSave for future

use In store

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Props to PurgeProps to Purge

Item Desc. Information Qty Saleable/ Price

Frosted White Block SetsAvailable in 8” and 10” squares. To be used with DSE and optiks

only3 sets per store $3.00 per block

VD08 Column Covers- Red

Red covers coming from Synott for go red window only

1 set per go red window

Discard after 2/14

VD08 Column Covers-Pink

Pink covers in kit for etera window only

1 set per etera window

Discard after 2/14

VD08 Base CoversRed or pink depending on the

window type. For built in windows only.

1 per Built in window

Discard after 2/14

VD08 Window and showcase sticker

To be used in the windows and on the feature showcase

1 set per window/FS Discard after 2/14

SCS Window StickerPlace on the SCS window for

the SCS window program.1 per window Discard after 1/20

SCS Column Covers Use in the SCS pedestal

window.1 per window Discard after 1/20

SCS Base CoversOnly to be used in built in

windows1 per window Discard after 1/20

SOT Green WAD Covers

For use in window displays 1 set per window Discard

H07 WAD Gold Covers

To be used with window acrylic displays in windows only

1 set per window Discard after 12/31

H07 Natural Ornament Tree

To be used on the open sell table to display all ornaments

1 per storeSee for $50.00

after 12/31

Prop sale notes:• If you do not sell the prop two weeks after the promotion has ended, discard the prop. Be sure to check the

“current list” before discarding.• If a customer is interested in buying a new prop, please take their name and call them when it is available. This

is the best way to sell these items as they cannot be displayed on the sales floor after the season is over.• All props must be rung up under the prop sale sku- “PROP ITEM” at the cost listed in these or past guidelines.• If you have more than one customer for a prop, please take their name and attempt to find the prop at a store in

your area. If unavailable, call the Visual Merchandising Dept. Sometimes there are a few extra we have here at corporate that we can send to you for your customer.

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Window Sticker ApplicationWindow Sticker Application

Notes: If the window sticker is going to overlap the Swarovski logo on the window glass, do not use the

window sticker. Only selected stores can implement the window sticker. The Avenues of Light Window Sticker Ornament (one part) is 33” high and 63”wide. Apply the sticker to the interior of the window. The sticker must be positioned on the bottom of the window, flush with the floor and slightly

overlapping the WFS, but not covering the products or decoration too much. If you receive a window sticker and you know you cannot display it because of mall restrictions,

please discard the sticker and email your district manager to make them aware of the restrictions.

Wide Window: Position the bottom of the sticker 41 inches

from the floor with 1/3 of the sticker overlapping the window graphic.

Narrow Window: Position the bottom of the

sticker 41 inches from the floor with 2/3 of the sticker overlapping the window graphic.

33”

86” 86”

Window Sticker Application:1.Clean window with cleaning agent. Dampen the window with water before adhering the

sticker. This will allow you to adjust the positioning as you put the sticker on.2.Position the top edge of the sticker so that it is level level on the glass. Adhere the top

edge with wide adhesive tape.3.Remove the backing by pulling carefully downward. Use the squeegee to flatten the

sticker moving from the center to the edges, thereby removing any air- bubbles underneath. All stores should have a blue squeegee available in store.

4.Remove application tape by pulling carefully downward.

33”

13

Case Sticker ApplicationCase Sticker Application

How to apply the Sticker Text1.Clean the window2.Position the sticker on the glass,

remove the small strip on the rear of the sticker and fix the top part

3.Remove backing tape by carefully pulling downward. At the same time use a squeegee to flatten the sticker from the center to the edges, thereby removing any air-bubbles underneath

4.Remove application tape by carefully pulling downward

5.If bubbles are still visible afterwards, pop them with a pin, and flatten with the squeegee

Application on Showcase 200▪ Apply the showcase sticker text to the

exterior of the showcase▪ Position the sticker on the left, with the

base of the upper line of text slightly above the second glass shelf

1.

5.

4.3.

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Cash Wrap DirectionCash Wrap Direction

Over time each store has been placing an array items on their cash wrap. We would like to keep the cash wrap as free of clutter as possible so we will direct exactly what should be on the cash wrap and what should not.

The following items should be displayed on the cash wrap throughout the year:

The return policy sign (white and gray) in the 5.5x7 Acrylic sign holder with frosted acrylic base

The employment brochure in acrylic holder provided by Human Resources California stores only--- The Prop 65 sign about air quality New Jersey stores only--- The New Jersey Discrimination 8x10 sign The mirror display should be placed on the back of the cash wrap. The cash wrap display should continue to be placed on the front of the cash

wrap

The following items will be displayed periodically throughout the year but only during selected timeframes designated by Marketing or Human Resources:

The hiring sign in acrylic block sign holder provided by Human Resources (only if you are currently hiring)

The current "Events to Inspire" take away in the acrylic brochure holder provided by Marketing promotions

8x10 Promotional graphics 8x10 PR related graphics

The following items should NEVER be displayed on the cash wrap Any postcards of any kind! (These are meant for you to give to the customer,

not to display on the counter) The Optiks Brochure and holder (This should be handed out to customers

who show an interest in Optiks) The brochure and holder should not be out on display unless optiks are in an Oval 95 showcase.

SCS brochure and holder (These should be given to customers interested in SCS) The brochure holder may be placed on top of an Oval 95 if SCS is featured in the oval. Otherwise, the brochure should stored out of sight.

Active Crystals Brochure (This should be handed out to customers who show an interest in Active Crystals)

Any business cards of any kind! (These are meant for you to give to the customer, not to display on the counter)

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Priority Priority OneOne

Morning of 2/15 Morning of 2/15 WindowsWindowsOpen SellOpen Sell

FocalFocalMust be completed prior to store opening!Must be completed prior to store opening!

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Notes:• The photo to the left is just an overview of the

look of the window. Follow the detail photo for exact product placement.

• Use the plexi pedestal covers in your windows.• Clean the window and pedestals thoroughly and

focus the lighting to highlight the products and the graphic.

• Make sure that your WAD Lcovers and displays are clean and free of fingerprints.

• Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product.

• Substitutions:• Small euphoria pendant for 933640• Desert glow kyrat collection for emblema• Large etoile or mini parallel for etoile shown

Props:• Etoile Megaposter• Window Acrylic Displays (WAD)• Window Acrylic Display Lcovers• AOL08 Blue Window Acrylic Display Lcover

Inserts• AOL08 Column Cover Tops• AOL08 Window Stickers

Window 1 – EtoileWindow 1 – Etoile

933623

933624

920685

933640933641

933645

933628 933629

945229

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Window 2 – EclipseWindow 2 – Eclipse

Notes:• The photo to the left is just an overview of the

look of the window. Follow the detail photo for exact product placement.

• Use the plexi pedestal covers in your windows.• Clean the window and pedestals thoroughly

and focus the lighting to highlight the products and the graphic.



• Substitutions:• Ensemble collection for eclipse on left• Eyeliner collection for eclipse in the center• Clear crystal active for new active colors

Props:• Etoile Megaposter• Window Acrylic Displays (WAD)• Window Acrylic Display Lcovers• AOL08 Blue Window Acrylic Display Lcover

Inserts• AOL08 Column Cover Tops• AOL08 Window Stickers

959368Pink Heart Ware

909823959369

959367 959366

935391

935389

942885

935387935388

935352

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Built-in Window 1 – EtoileBuilt-in Window 1 – Etoile

Props:• 22x28 Etoile Graphic• Window Acrylic Display

Lcovers• AOL08 Blue Window Acrylic

Display Lcover Inserts• Window Acrylic Display Set

(WAD)• AOL08 Base Cover

Notes:• This window should contain

an AOL base cover.• Carefully measure the

window and cut the base cover to fit.

• Clean the window and pedestals thoroughly and focus the lighting to highlight the products and the graphic.



19

Built-in Window 1 – EtoileBuilt-in Window 1 – Etoile

Substitutions:•Small euphoria pendant for large euphoria•Desert glow kyrat collection for emblema•Large etoile or mini parallel for etoile shown

933623

933624

920685

933640

933645

933628

945229

20

Built-in Window 2 – EclipseBuilt-in Window 2 – Eclipse

Props:• 22x28 Eclipse Graphic• Window Acrylic Display

Lcovers• AOL08 Blue Window

Acrylic Display Lcover Inserts

• Window Acrylic Display Set (WAD)

• AOL08 Base Cover

Notes:• This window should

contain an AOL base cover.

• Carefully measure the window and cut the base cover to fit.

• Clean the window and pedestals thoroughly and focus the lighting to highlight the products and the graphic.



21

Built-in Window 2 – EclipseBuilt-in Window 2 – Eclipse

Substitutions:•Ensemble collection for eclipse on bottom left•Eyeliner collection for eclipse on the top•Clear crystal active for new active colors

959366

959368with cord

935391

935389

942885

935387

935388 959368Pink Heart Ware

909823959369

959367 959366

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Focal – Enjoy Collection Focal – Enjoy Collection

For selected stores with large focal cases:•Large Focal, front – Enjoy Collection•Large Focal, top – Nirvana and Glacier rings on thin bracelet displays•Large Focal, right – Clear and gold mini parallel collections• Focal, left – Eyeliner collection

Notes:• Make sure the white or silver fashion displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each

grouping after the case is set.• Substitutions:

• Emergency collection or ex aequo collection for the enjoy collection• Black or blue intervalle bangles for golf bracelet and alice key chain• Any nirvana ring for ring shown

903718

903723

903722

905780

909887

957033

99888

957035

957032 934032

957031957027

935362935363935361

935360

860475

910852

935364846392928355

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Open Sell- Gold JewelryOpen Sell- Gold Jewelry

Notes:• Display the product on white or silver displayers on the mini table as shown.• Place the price points as directed. Refer to price point guidelines at the beginning of

this packet for more information. • All of the stacks should be set up like a set of stairs, with the higher stack in the

back and the lower stack in the front to create interest.• Replenish the open sell quantities as sell-through occurs throughout the day.• Substitutions:

• Rhodium mini parallel for gold• Gold stonehenge or brown galet collection for euphoria collection

928366 928365933641933642933643

933642

928366

933641

928365

933643

24

Open Sell- EasterOpen Sell- Easter

Notes:• Display the product on white or silver displayers on the mini table as shown.• Place the price points as directed. Refer to price point guidelines at the beginning of

this packet for more information. • All of the stacks should be set up like a set of stairs, with the higher stack in the

back and the lower stack in the front to create interest.• Replenish the open sell quantities as sell-through occurs throughout the day.• Substitutions:

• Lazo mini sun neck and earring for galet collection• Daeni and dambulla flowers for rabbits

933642933643

949740

940245940243

949740 940243

940245

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Priority Priority TwoTwo

On 2/18On 2/18Oval 95 Cases

Cash Wrap CasesFeature Showcase

Cash Wrap Displayer

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Oval 95- DisneyOval 95- Disney

Notes:• Only place Disney in an oval 95 if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each grouping

after the case is set.

933152

903723

933151

903722

933148 933155

933150

903725

903718903720

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Cash Wrap- DisneyCash Wrap- Disney

Double collection

Notes:• Only place Disney in the cash wrap if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each

grouping after the case is set.

Desert Rose collection

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Oval 95 – Active CrystalOval 95 – Active Crystal

Notes:• Only place active crystal in an oval 95 if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each


909817

909816

909820959366

959367

959368

909823

959369

909822 909819 909818

909821

959368

909822909823959369

909819

909818

909816959366

959367

909817

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Oval 95 – PinsOval 95 – Pins

Notes:• Only place pins in an oval 95 if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each


909817909822 909819 909818

909821

30

Cash Wrap – PinsCash Wrap – Pins

Notes:• Only place pins in the cash wrap if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each


909817909822 909819 909818

909821

31

Oval 95 – RingsOval 95 – Rings

Notes:• Only place rings in an oval 95 if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each


865408

32

Cash Wrap – RingsCash Wrap – Rings

Notes:• Only place rings in the cash wrap if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each


959368

920685

910830

33

Oval 95 – WatchesOval 95 – Watches

Notes:• Only place watches in an oval 95 if it is designated on your custom floor plan.• Display what you own and remove the end acrylics if you need to shrink the

presentation down a bit. 85% of the watches are shown but not all stores will have all watches.

• Stores with blue displays should set up this display on silver fashion displayers.• Make sure the displayers are clean and free of finger prints.• Clean the case thoroughly before beginning and focus the lights onto each


920820

945966945964

903344

945980

945979

945981945982

945967

34

Oval 95 – Rhodium JewelryOval 95 – Rhodium Jewelry

Notes:• Only place rhodium jewelry in an oval 95 if it is designated on your custom floor plan.• Stores with blue displays should set up this display on silver fashion displayers.• Clean the case thoroughly before beginning and focus the lights onto each grouping after

the case is set.

959286

848564

933616

678198

956723

869978

661034

959288

959266910490916976

933555 957038

1809006

697331

834865

848563

957032957033

957027957031934032

678187

909887

35

Oval 95 – DSEOval 95 – DSESelected StoresSelected Stores

Notes:• Only place DSE in an oval 95 case if it is designated on your custom floor plan.• The glasses shown are for placement only. Each individual’s stores assortment

will vary a bit. Be sure to place the newest glasses on top.• Stores with blue displays should set up this display on silver fashion displayers.• Clean the case thoroughly before beginning and focus the lights onto each


36

Narrow Showcase – DSENarrow Showcase – DSESelected StoresSelected Stores

Notes:• Only place DSE in a

narrow case if it is designated on your custom floor plan.

• The glasses shown are for placement only. Each individual’s stores assortment will vary a bit. Be sure to place the newest glasses on top.

• Stores with blue displays should set up this display on silver fashion displayers.

• Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set.

37

Feature ShowcaseFeature Showcase

Notes: This showcase is for selected

stores. On each store’s floor plan a FS will be designated on the plan.

The majority stores will receive a set of collateral to create a feature showcase (FS).

• Stores with blue displays should set up this display on the SAD’s and silver fashion displayers.

This showcase will focus on highlighting new products for each season throughout the year.

The same backdrop from Valentine’s Day will be used again for AOL.

Props:• Acrylic Backdrop Holder• SAD set• SAD inserts• Feature showcase kit

containing:•Case Backdrop•Pink WAD Lcover Inserts •Case Sticker

• White or Silver Fashion Displays

38


Shelf 1

Shelf 2

848564

933642

933641

933580

933581

933582

39


Shelf 3

Shelf 4

909887909888

934032

928365928366

940243

940245

40

Cash Wrap DisplayerCash Wrap Displayer

Notes:• Please replenish the cash wrap quantities as sell-through occurs

throughout the day.

909887 909888909887 909888

933573933573933570 933571

Priority Priority ThreeThree

2/182/18Fashion JewelryFashion Jewelry

AccessoriesAccessories

Fashion Jewelry 1Fashion Jewelry 1A, B & C StoresA, B & C Stores

Notes:• Clean the case thoroughly

before beginning.• Focus the lighting on the

product groupings once the case is set.

• Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines.

• Never leave a displayer empty for any reason!

Shelf 1

Shelf 2

935378935384935382

935377

935410


935383

935360

935363935362 935364

935361935365

935359

900074

Shelf 3

Shelf 4

910673

910674


935376935370935371

946780

910858910860

933583

933580

933582

933553

945230933551


Notes:• Clean the case

thoroughly before beginning.

• Focus the lighting on the product groupings once the case is set.



Shelf 1

Shelf 2

933591

933593, 955734

933592

910059910061

933562

933564

933607


935348 910852

935352935355

935387

935386

933563

910057

Shelf 3

Shelf 4

935395935397935411935399

935398

935396

933640

935341

933626


900076

935406 935409

935405

935404

Fashion JewelryFashion JewelryD and E StoresD and E Stores






Shelf 1

Shelf 2

935378

935384

935382

933591

933593, 955734

933592

935376933553

935370935360

935363935364935361


910059910057, 910061, 916958

935352935355

945230933551

900074

935388 935387

Shelf 3

Shelf 4

910673910674

935395

935397

935411

935399

935398


935348

900076

910852

910858910860

935406935409

933581933583 933580

933582

933563

Accessories 1Accessories 1A+ StoresA+ Stores



• Your store’s accessory level is notated on top of your custom floor plan.

• This case represents the fullest possible case. If your stock levels are lower, adjust the case accordingly but maintain the 2 column layout.


• Stores with blue displays should use silver fashion displays to feature the accessories.


942840955934

877293 942853

909680

910462, 914011

910439

910456 919542

916090

914231

909679

909678

914233

914234 914232916089

910457

910455

865282

910459

910458

910944875705 871154

942852

Accessories 2Accessories 2A+ StoresA+ Stores








910445

942850

910444

943029

914235

914257

914258

910450

910451

954236

914236

914259

943034944493

942851

910447

910452

914238 943041914237

942852

910446

943036943035

Accessories 1Accessories 1A StoresA Stores

942840

955934

877293

909680

910462, 914011

910456

919542

916090

914231

909679

909678

914233

914232916089

910457

910455

865282

910459

910458

875705 871154

910944








Accessories 2Accessories 2A StoresA Stores

910445

942850

910444

943029

914235

914257

914258

910450910451

914236

914259

943034

942851

910452

943041

942852

943036

944493








AccessoriesAccessoriesB StoresB Stores

943029

914258

942840

877293

916089

909679

914259

865282910459

910458

910451

914011871154

914231

910455

875705

910944

909680

909678910456

943036

943034








AccessoriesAccessoriesC, D and E StoresC, D and E Stores

Notes:• Clean the case thoroughly before beginning.• Your store’s accessory level is notated on top of your custom floor plan.• Focus the lighting on the product groupings once the case is set.• Stores with blue displays should use silver fashion displays to feature the accessories.• Never leave a displayer empty for any reason!

Front

Back

Priority Priority FourFour

2/192/19Rhodium JewelryRhodium Jewelry

Crystal JewelryCrystal JewelryBridal JewelryBridal JewelryGold JewelryGold Jewelry

Rhodium JewelryRhodium JewelrySingle CaseSingle Case






Shelf 1

Shelf 2


843865

959286

697331

933555

661034

956723

848563

959288

1809006

957039

959266848564

933616

916976910490

933597

933598

933595

933599

909891

933644

909890692862

678189

1792056

933578

6973071800050

869798

1808935

869796869797891352

18083611802295

956715 959257

1500592

957027957031934032

957032

957033

933596

909887

957038

Shelf 3

Shelf 4


933571

933573933570

909960

1808912

909950

18089601592691791305

869824

959267

933619933620933621

945222945223945224

945226945227

661020956720681251

834982678223

851824

9567171792298 1504973959270

661065

866924

834999

959285867682

956721

661066

Impression set

Brilliance set

910067

1791185

956719

959287

1800045 956722

678198 933611

891352

959261678187

Rhodium Jewelry + Oval 95Rhodium Jewelry + Oval 95Single CaseSingle Case

Notes:• Only place SJR in a

case and oval if it is designated on your custom floor plan.

• Clean the case thoroughly before beginning.





Shelf 1

Shelf 2

959287

933597

933598

933595

933599

909891

909890

891352 933578

851824

697307 18000501808935

891352 1808912

8697961808361 8676821802295 869797

866924

956720

681251

933596


Shelf 3

Shelf 4

909960

1808960

933619933620933621

661020

956717

959269

1504973 1500592

661065

956715 959257

834999

959285956721

Impression set

Brilliance set

1791305

1800045 1791185956722910067678189

1792056

692862 933611909950

933571

933573933570

945222945223945224

945226945227

959261678187

869824959267834982

1792298959270

661066678223

933644

Expanded Rhodium Jewelry 1Expanded Rhodium Jewelry 1






Shelf 1

Shelf 2


843865

959286

697331

933555

869798

661034

956723

957038848563

959288

1809006

678198

957039

959261

959266

678187 848564

933616916976910490

933576933578

Shelf 3

Shelf 4


910067 17911859567221800045

933571 933573933570933611

959287

909960

1808912909950

180836118089601791305 869824

959267

933619933620933621

945222945223945224

945226945227

Impression set

Brilliance set

Shelf 1

Shelf 2


956720681251

678223

1808935

933597

933598

933595

933599

909891

933644

909890

661020 692862 17920568518246973071800050

933596

957033 909887

934032957032957032957031

Shelf 3

Shelf 4


956717

1792298

959269

1504973

959270

661065

956715 959257

891352

866924

1802295843866 834999 959285

869796867682 869797956721

661066

834982

678189

1500592

Crystal JewelryCrystal JewelrySingle CaseSingle Case






Shelf 1

Shelf 2


903659

856853839815

839817

928354

846392

1504973 917235

1806501

1791275

846388

891627

846356846396

952373 891623

928363

1808199

891628665159

910873

Shelf 3

Shelf 4


928360

928361

928359

665154698840

940245940243

877255

658906658907

878445878446659646

900992906594903634 901328

860474860475

679317685706695151

855879

685707

655501664318662628

942885

877253877254

933603

903641

Crystal JewelryCrystal JewelrySingle Case with ActiveSingle Case with Active






Shelf 1

Shelf 2


909821

909820

959368

909823959369909822

959366 959367909817909816 909818

909819

860474860475

891627

842885

928360

928361

928359

952373891623

928363

1791275917235

1504973

933603846392

910873

903641

Shelf 3

Shelf 4


1806501

855879685707

655501664318

662628

665154698840

940245

940243

878445878446

659646877255658906

658907

901328900992 906594

903634

877253877254

679317685706695151

839815

839817

903659

856853

928354

1808199

Expanded Crystal Jewelry 1Expanded Crystal Jewelry 1






Shelf 1

Shelf 2


839815

839817

928360

903659

928354

846392

842885

928361

928359

856853

1808199

1806501

846356933603

860474 860475

903657

Shelf 3

Shelf 4


846388

891627952373 891623

952374

928363

1791275

1504973917235910873

891628

891624

903641BD Sun


Notes:• Clean the case thoroughly before

beginning.• Focus the lighting on the product

groupings once the case is set.• Stores with blue displays should

refer to the layout below and the details shown in the Valentine’s Day visual guidelines.


Shelf 1

Shelf 2


940245

940243665154 698840

901328 900992

906594903634

891615

665160

903635

Shelf 3

Shelf 4


878445 878446659646 877255658906

658907

877253877254

679317, 685706, 695151855879 685707

856299

655501 664318662628

Bridal JewelryBridal JewelrySingle CaseSingle Case






Shelf 1

Shelf 2


901319

901318

959277

959303

956716

959282

959263

959278

959260

959281959268

956727

956726

959297

Shelf 3

Shelf 4


851812

959289 959279

834969 834970

893058

1808171

1808172

894446

894449

894451894450

894448

894453

894454

661104

Gold JewelryGold JewelrySingle CaseSingle Case






Shelf 1

Shelf 2


917246 917245

909997

933642

959283

933643

933628

933629

933631

945229

959262

959284

917321

909926

867687956719 917241

917242

Shelf 3

Shelf 4


891630

901839

909971

886807

956713959256

959280959259

909948835036

886761 928365891619891616891621

920685

886748

901830

956714959258

933622 933623

933624

AOL Kit OverviewAOL Kit Overview

AOL Store OrdersAOL Store Orders

Sys.no. packages

Content

959578 1 CL08_WFS A WoS 5# CL08_Mega Poster A

CL08_WAD LCover Insert S 10#

CL08_Column Tops 3#

CL08_Window Sticker Text EN

CL08_Window Sticker Ornament

959581 2 CL08_WFS B WoS 5# CL08_Mega Poster B

CL08_WAD LCover Insert M 12#

CL08_Column Tops 3#



959593 8 CL08_Feature SC rec WoS 2# CL08_SAD LCover Insert 4#

CL08_Showcase Sticker Text EN

959594 9 CL08_Feature SC oval WoS 2# CL08_SAD LCover Insert 4#


In-store presentation: WORLD OF SWAROVSKI

Package

Shopwindow presentation: WORLD OF SWAROVSKI

SAD1 Display large 4#

Backdrop Holder large

square

CL08_Feature SC oval WoS 2#

CL08_Feature SC rec WoS 2#

CL08_WFS B WoS 5#

CL08_WFS A WoS 5#

CL08_Base Cover square



Store #918811 943017 959594 959593 959581 959578 959634 959607 959636

00 1 1 1 1 1 1 101 20203 204 1 1 1 105 106 1 2 2 209 110 211 212 2 2 213 1 1 1 114 2 2 215 2 2 216 1 2 2 217 2 2 218 219 1 2 2 220 2 2 221 1 1 1 122 2 2 223 1 2 124 1 1 1 125 1 2




square



CL08_WFS B WoS 5#

CL08_WFS A WoS 5#




Store #918811 943017 959594 959593 959581 959578 959634 959607 959636

26 227 2 2 229 2 2 230 1 3 2 231 232 233 2 2 234 1 1 2 1 135 1 236 2 2 237 1 2 1 139 1 1 140 1 2 2 241 1 1 1 142 2 2 243 1 2 2 244 145 1 4 2 246 247 1 2 148 1 249 1 250 2 2 2 25152 153 254 1 155 1 256 1 1 1 1575859 1 260 1 261 1 262 263 1 264 265 1 2 266 1 167 1 368 1 269 1 270 171 272 1 373 174 27576 1 277 1 278 279 1 180 1 281 1 282 283 1 284 286




square



CL08_WFS B WoS 5#

CL08_WFS A WoS 5#




Store #918811 943017 959594 959593 959581 959578 959634 959607 959636

87 188 1 289 1 292 1 293 1 294 1 495 296 397 298 399 1100 1 2101 2102 1 1 1 2 1 1 1103 1 2104 2106 1 1107 1 2108 2 1 1 1109 1 2110 1 2111 1 2112 1 2114 1 3115 1 2

116 1 3117 1 2118 3119 1 2121 1 3123 1 2127 3128 1 3129 1 3130 1 2131 2132 1 2133 1 3134 2135 1 2136 2137 2138 1 2139 1 2141 1 1142 1 2143 2144 1 2145 2146 2147 1 2148 2149 2150 1 2151 1 2152 2153 1 1154 1 2




square



CL08_WFS B WoS 5#

CL08_WFS A WoS 5#




Store #918811 943017 959594 959593 959581 959578 959634 959607 959636

151 1 2152 2153 1 1154 1 2155 1 3157 1 2158 1 2160 2

92







93

Shelf 1

Shelf 2


839815

839817

928360

903659

928354

846392

842885

928361

928359

856853

1808199

1806501

846356933603

860474 860475

903657

94

Shelf 3

Shelf 4


846388

891627952373 891623

952374

928363

1791275

1504973917235910873

891628

891624

903641BD Sun

95


Notes:• Clean the case thoroughly before

beginning.• Focus the lighting on the product

groupings once the case is set.• Stores with blue displays should

refer to the layout below and the details shown in the Valentine’s Day visual guidelines.


96

Shelf 1

Shelf 2


940245

940243665154 698840

901328 900992

906594903634

891615

665160

903635

97

Shelf 3

Shelf 4


878445 878446659646 877255658906

658907

877253877254

679317, 685706, 695151855879 685707

856299

655501 664318662628

98







99

Shelf 1

Shelf 2


901319

901318

959277

959303

956716

959282

959263

959278

959260

959281959268

956727

956726

959297

100

Shelf 3

Shelf 4


851812

959289 959279

834969 834970

893058

1808171

1808172

894446

894449

894451894450

894448

894453

894454

661104

101







102

Shelf 1

Shelf 2


917246 917245

909997

933642

959283

933643

933628

933629

933631

945229

959262

959284

917321

909926

867687956719 917241

917242

103

Shelf 3

Shelf 4


891630

901839

909971

886807

956713959256

959280959259

909948835036

886761 928365891619891616891621

920685

886748

901830

956714959258

933622 933623

933624

104

AOL Kit OverviewAOL Kit Overview


Sys.no. packages

Content

959578 1 CL08_WFS A WoS 5# CL08_Mega Poster A


CL08_Column Tops 3#



959581 2 CL08_WFS B WoS 5# CL08_Mega Poster B

CL08_WAD LCover Insert M 12#

CL08_Column Tops 3#



959593 8 CL08_Feature SC rec WoS 2# CL08_SAD LCover Insert 4#


959594 9 CL08_Feature SC oval WoS 2# CL08_SAD LCover Insert 4#


In-store presentation: WORLD OF SWAROVSKI

Package

Shopwindow presentation: WORLD OF SWAROVSKI

105


106


107


avenues of light

Documents