the author is my friend - gummy industries at fabrica
DESCRIPTION
How do artist communicate themselves? "the author is my friend" is a short lecture I presented at Fabrica, the Benetton Group's communication research centre in Treviso.TRANSCRIPT
THE AUTHOR IS MY FRIEND
How the internet can help artists
ARE YOUDESIGNERS?
ILLUSTRATORS?CREATIVES?
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Discover interesting materialOrganize and study that stuff
Create and design beautiful thingsPublish or sell them
Socialize with other creatives and with the people
I don’t really know what creative people does.I assume that you3
And you get paid for this, wow!
NOW, WHAT ISSOCIAL MEDIA AND WHY SHOULD YOU
LIKE IT?
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“Social media essentially is a category of online media where people are talking,
participating, sharing, networking, and bookmarking
online.” - Mass Relevance
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Definitions are so boring!
http://heidicohen.com/social-media-definition/
22%6
OF THE WORLD POPULATION USES SOCIAL MEDIA
http://www.adzag.co/tag/social-media-2012/
1 billion people are on Facebook.50% of them access Facebook every day.1/3 of them access via mobile.
500 million people are on Twitter.
Follow me!@alekone
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A new social network is born every week.
FIDUCIA NEL WEB
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People trust consumer opinions posted online, more than advertising
SO, WHY SHOULD THIS BE IMPORTANT
FOR YOU?
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A LOT OF CREATIVE PROFESSIONALS
ARE USING SOCIAL MEDIA IN A GOOD
WAY
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EXACTLY THE WAY WE WOULD SUGGEST
TO COMPANIES
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13 BANKSY HAS A STRATEGY
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http://danielgoodall.com/2009/05/20/owned-bought-and-earned-redux/
15 JEFF KOONS GOES VIRAL
The four “S” of viral marketing16
SEXSPLATTER
SADOMASOCHISMSTUPID STUFF
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DAMIEN HIRSTLIKES GAMES
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OBEY CREATES SCARCITY
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ZAMBRANO HAS A UNIQUE VOICE
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BRUNETTILOCKS HIS CONTENT
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HUGH HAS A GOOD WEBSITE
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LUCA DOESN’T
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BANKSY DOESN’T KNOW FACEBOOK
NEITHER BLU
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JR KNOWS
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200 LIKES90.000 FAN
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=0.002%
That’s very poor!
BUT IT DOESN’T HELP.
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KNOWN GALLERY USES INSTAGRAM
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AND TWITTER
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ANDY REMENTER IS GREAT
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SILVIO LO RUSSO WORKS WITH
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DESIGN ROYALE WAS A ONLINE LEARNING PROJECT COMPLETELY BASED ON FACEBOOK.
http://www.virtualeco.org/2011/07/design-royale-il-social-learning-con-facebook-e-possibile/
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ANTONIO SCARPONI
TAUGHT STUDENTS HOW
TO BUILD A “FISH AND CROPS
MOBILE UNIT”
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Scarponio
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Antonio Scarponi is selling his stuff even before he made it, through crowdfunding
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GranTouristasIs a community of like-minded people, created
by Architecture Biennale
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GranTouristas tumblr“@GranTouristas is how to be a #flaneur in the age of
facebook. with lots of other nice people never met before.”
Questions?
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GETGUMMY!
Gummy IndustriesVia Manzoni 22/c - Brescia030 5241468twitter.com/gummyindustries
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