the atlantis palm digital iq
TRANSCRIPT
Atlantis, The PalmDubai
Camille Gaulet, Rita Borges, Katia Lejeune, Amandine Mathisse
Digital IQ standards
www.atlantisthepalm.com
FunctionalIntuitive
EntertainingEngaging
Many languagesReservation box
Digital MarketingRegular posts
Twitter feeds;Facebook likes
Special offers
Events
Videos…
Social Media
Frequency: 5 tweets a dayMany RTs
Contest, promotion, news, etc…
49,187 Likes924 Talking about it
BookingContestTripAvisorUsual FB info
Atlantis Hotel Video
541 subscribersMany videos: celebrities spotted at the hotel, etc…
Mobile
QR codesMobile Application