Atlantis, The PalmDubai

Camille Gaulet, Rita Borges, Katia Lejeune, Amandine Mathisse

Digital IQ standards

www.atlantisthepalm.com

FunctionalIntuitive

EntertainingEngaging

Many languagesReservation box

Digital MarketingRegular posts

Twitter feeds;Facebook likes

Special offers

Events

Videos…

Social Media

Frequency: 5 tweets a dayMany RTs

Contest, promotion, news, etc…

49,187 Likes924 Talking about it

BookingContestTripAvisorUsual FB info

Atlantis Hotel Video

541 subscribersMany videos: celebrities spotted at the hotel, etc…

Mobile

QR codesMobile Application