the art to start 2.0 - guy kawasaki (summary)
TRANSCRIPT
![Page 1: The Art to start 2.0 - guy kawasaki (summary)](https://reader034.vdocuments.mx/reader034/viewer/2022050914/58f0c57d1a28abe1478b459b/html5/thumbnails/1.jpg)
WRITTEN BY- GUY KAWASAKI
THE ART OF
START 2.0 summary…
Presented and made by: MANUJ SINGH
![Page 2: The Art to start 2.0 - guy kawasaki (summary)](https://reader034.vdocuments.mx/reader034/viewer/2022050914/58f0c57d1a28abe1478b459b/html5/thumbnails/2.jpg)
Guy Kawasaki• Successful entrepreneur
• Startup Investor
• Former chief evangelist of APPLE
• Chief evangelist of CANVA
![Page 3: The Art to start 2.0 - guy kawasaki (summary)](https://reader034.vdocuments.mx/reader034/viewer/2022050914/58f0c57d1a28abe1478b459b/html5/thumbnails/3.jpg)
BATTLE TESTED KNOWLEDGETo prepare entrepreneur for their startup journey
![Page 4: The Art to start 2.0 - guy kawasaki (summary)](https://reader034.vdocuments.mx/reader034/viewer/2022050914/58f0c57d1a28abe1478b459b/html5/thumbnails/4.jpg)
STEP To a SUCCESSFUL
STARTUP
![Page 5: The Art to start 2.0 - guy kawasaki (summary)](https://reader034.vdocuments.mx/reader034/viewer/2022050914/58f0c57d1a28abe1478b459b/html5/thumbnails/5.jpg)
• HOW TO COME UP WITH GOOD IDEA FEEDBACK
• HOW TO LEAD TEAM TO A COMMON VISION
• HOW TO GROW THROUGH EVANGELISING, SOCIALISING &
PARTNERING.
![Page 6: The Art to start 2.0 - guy kawasaki (summary)](https://reader034.vdocuments.mx/reader034/viewer/2022050914/58f0c57d1a28abe1478b459b/html5/thumbnails/6.jpg)
KEY LEANING’SFROM THE BOOK.
![Page 7: The Art to start 2.0 - guy kawasaki (summary)](https://reader034.vdocuments.mx/reader034/viewer/2022050914/58f0c57d1a28abe1478b459b/html5/thumbnails/7.jpg)
LESSON NO 1:RESIST TEMPTATION
• In the early days of startup the ability to SCALE is OVERRATED thus we have to resist temptation to think “too big too soon”
• Important to find a meaningful product.
![Page 8: The Art to start 2.0 - guy kawasaki (summary)](https://reader034.vdocuments.mx/reader034/viewer/2022050914/58f0c57d1a28abe1478b459b/html5/thumbnails/8.jpg)
• meaningful stories inspire FAITH in you and your product
• Too much information
• Sell vision of a different FUTURE ( positive)
• FAITH NOT FACT’s moves mountains
LESSON NO 2 : STORY TELLING
![Page 9: The Art to start 2.0 - guy kawasaki (summary)](https://reader034.vdocuments.mx/reader034/viewer/2022050914/58f0c57d1a28abe1478b459b/html5/thumbnails/9.jpg)
• Experts know how things work but they are constrained by that knowledge
• new unproven team can came with innovative solutions
LESSON NO 3 : NO BLISSFULL IGNORANCE
![Page 10: The Art to start 2.0 - guy kawasaki (summary)](https://reader034.vdocuments.mx/reader034/viewer/2022050914/58f0c57d1a28abe1478b459b/html5/thumbnails/10.jpg)
• meaningful stories inspire FAITH in you and your product.
• Too much information.
• avoid jargon.
• Sell vision of a different FUTURE ( positive).
• FAITH NOT FACT’s moves mountains.
LESSON NO 4 : KEEP IT SIMPLE
![Page 11: The Art to start 2.0 - guy kawasaki (summary)](https://reader034.vdocuments.mx/reader034/viewer/2022050914/58f0c57d1a28abe1478b459b/html5/thumbnails/11.jpg)
Guy provide
How to avoid common pitfall
FREQUENTLY ASKED QUESTIONS
A detailed Roadmap with insights.
![Page 12: The Art to start 2.0 - guy kawasaki (summary)](https://reader034.vdocuments.mx/reader034/viewer/2022050914/58f0c57d1a28abe1478b459b/html5/thumbnails/12.jpg)
– Guy Kawasaki
“It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.”
![Page 13: The Art to start 2.0 - guy kawasaki (summary)](https://reader034.vdocuments.mx/reader034/viewer/2022050914/58f0c57d1a28abe1478b459b/html5/thumbnails/13.jpg)