the art of the pitch january 20, 2013. forget “i think, therefore i am.” for entrepreneurs, the...
TRANSCRIPT
![Page 1: The Art of the Pitch January 20, 2013. Forget “I think, therefore I am.” For entrepreneurs, the salient phrase is “I pitch, therefore I am.” - Guy Kawasaki](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4e5503460f94b443fc/html5/thumbnails/1.jpg)
The Art of the Pitch
January 20, 2013
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Forget “I think, therefore I am.”
For entrepreneurs, the salient phrase is “I pitch, therefore I am.”
- Guy Kawasaki “The Art of the Start”
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A Pitch is a Story
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Do Your Homework
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Get Organized
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Start Strong
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End with an Ask• Ask for the Money
• Ask for the Sale
• Ask for the Job
• Ask for Advice/Mentorship
• Make an Ask
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Finish Early
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Own the Stage• 2 minutes before you go “on”
• Smile
• Breathe
• Make Eye Contact
• Pace Yourself
• Be Authentic
• After: Ask for Feedback
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Practice, Practice, Practice
• Practice EVERYWHERE
• Practice the Q&A
• Put together a Pitch “Gauntlet”
• Find a Simon
• Video tape yourself & review
• Visualize Yourself NAILING the PITCH!
![Page 11: The Art of the Pitch January 20, 2013. Forget “I think, therefore I am.” For entrepreneurs, the salient phrase is “I pitch, therefore I am.” - Guy Kawasaki](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4e5503460f94b443fc/html5/thumbnails/11.jpg)
Stupid Stuff Matters• A Picture is worth 1000 words
• Font size minimum = 30
• Watch font color versus background
• Just say no to animations
• Exception to animations: bullets
• One level of bullets
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3 minutes - The Format3 minute pitch – timed
5 Slides• Slide 1: Who You Are• Slide 2: The Problem• Slide 3: The Solution• Slide 4: How You Make Money• Slide 5: The Ask
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5 minutes - The Format5 minute pitch – timed
8 Slides• Slide 1: Who You Are• Slide 2: The Problem• Slide 3: The Solution• Slide 4: The “Magic”• Slide 5: The Market• Slide 6: How You Make Money• Slide 7: The Team• Slide 8: The Ask
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Other SlidesOther Slides you might add for Investors:
• Competition• Financial Projections & Key Metrics• Accomplishments to Date
Sales/Partners Pitch:• Slide 1: Who You Are• Slide 2: The Problem• Slide 3: The Solution• Slide 4: The “Magic”• Slide 5: Sales Model / Current Customers• Slide 6: Competitive Analysis• Slide 7: The Team• Slide 8: Demo• Slide 9: The Ask
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Resources•“The Art of the Start” – G. Kawasaki• The Canaan Pitch Deck (slideshare)•Andrew Stanton TED Talk
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The End
Questions???