the art of persuasion - matt alder
DESCRIPTION
Originally presented at RecFest 2014 www.recfest14.comTRANSCRIPT
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What I’m going to talk about
• The Persuasion Problem
• Persuasion In the Digital Age
• Persuasion In Action
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The Persuasion Problem
© MetaShift 2012
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Reactive Recruitment
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The Old Ways Don’t Work
“I don’t believe a word employer careers sites say, it’s all just spin”
-A Job Seeking Finance Director
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Mobile is changing everything……
The Paradigm Shift
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Text only is dead
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Noise!
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Persuading the right people
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Persuasion In The Digital Age
© MetaShift 2012
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Broken Funnel
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The DNA of Digital Persuasion
Magnetic
Convincing
Convert
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Persuasion In Action
© MetaShift 2012
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Persuasion Framework
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Persuasion Framework
• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Story
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Example
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![Page 20: The Art of Persuasion - Matt Alder](https://reader033.vdocuments.mx/reader033/viewer/2022061221/54bf865b4a7959a0148b468a/html5/thumbnails/20.jpg)
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Example
• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Story
![Page 21: The Art of Persuasion - Matt Alder](https://reader033.vdocuments.mx/reader033/viewer/2022061221/54bf865b4a7959a0148b468a/html5/thumbnails/21.jpg)
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Summary
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For Discussion……
Do you have a persuasion problem?
How Broken is your funnel?
How can you be Magnetic, Convincing and Drive Conversion from the right audience
Is your message Made To Stick (SUCCES)