matt alder dutch presentation
TRANSCRIPT
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Talent [email protected]
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Sources Of Insight
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www.rfpodcast.com
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Complexity
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The Classified Era
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Social
Mobile
Job Boards as
SEOLinkedIn
Software Email Messaging
The Muddled Era
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Nurturing
Content Marketing
Inbound Marketing
Analytics
The Strategic Marketing Era
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Complexity
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Attention Persuasion
Conversion
Experience
A New Model For Talent Attraction
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Attention
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Finding The Right Talent
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Noise
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Attention spans in an age of digital noise and distraction…..
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8.25 Seconds….
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Noise
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A Trusted Brand That Stands Out
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Persuasion & Conversion
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The Art Of Persuasion
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Persuasion?
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Conversion?
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Experience
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The New Normal
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Examples
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Chris EbbelerDirector of Workplace CommunityChili’s Grill & Bar
http://bit.ly/workplacecommunity
Chili’s Case Study
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Chili’s Case Study
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Jennifer JohnstonHead of Global Employer BrandingSalesforce
http://bit.ly/sfpassivecand
Salesforce Case Study
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Salesforce Case Study
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Summary
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Attention comes from trust which is driven by a strong employer brand, genuine authenticity, a share from a trusted third party or any combination of the three
Attention
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A good recruiter is naturally skilled at persuading on a one to one basis. Great content can persuade on a one to many basis at all stages of the decision making process
Persuasion
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Conversion isn’t just about good website design and calls to action. It is also using content to effectively nurture applications from an existing talent community
Conversion
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A quality experience flows through everything from the first touch point, through nurturing, recruitment, onboarding and beyond. A positive experience will build trust and advocacy in the market
Experience