The Art of Email Marketing

MARKETING AUTOMATION

How does it differ from standard marketing?

No spamming More personalized marketing campaigns

(targeting specific groups of people) Contents your users want to see

Intrigued?I am sure you are!

Keep reading and learn more about MARKETING AUTOMATION.

Marketing Automation Instead of creating one kind of newsletter or another

pop-up window that you show to everybody entering your website,

try an automated email campaign!

Let’s say you want to welcome people signing up on your website and offer a special deal to those coming from Facebook.

You create an action path, starting with a trigger – when they enter your website and add conditions – their referral is Facebook;

Next, show them a form on the screen (actions):

“Hi, sign up now and as our Facebook fan, you get a 10% discount!”

If they sign up, they are going to receive a tailored email:

“Hi [name], thanks for being with us! Click on the button and use your 10% discount on every item in our store”

EXAMPLE 1:

Increase the conversation rate Triggers and actions are characteristic for marketing

automation platforms. For example, if something particular happens (=trigger), then send an email campaign to the users of your choice.

We all learn on making mistakes but we want to spare you the costly ones.

We compared 5 different automated emails for you,which will help to: engage your users and bring a boost in revenues.

1. Welcome EmailWhy not to start from a simple subscription to your email list? It doesn’t require any personal or credit card information.

When your user enters the email address: use a marketing campaign builder to create

an automated email campaign based on “a thank you note” for being onboard.

Let’s see how Zapier does it:Specific name; feeling special

CEO contacting directly; feeling even more special!

Show appreciation

Easy onboarding steps

Clear information about the rules

Where to look for help

Here is a Welcome email by Magento:

greeting is more formal; still forms a relationship

precise information how to login in to the account

advantages listed below

contact info

Any thoughts?

1) It’s even simpler than the previous email, but it does provide users with specific information.

2) We have to admit, though, that there is not much personalized contents.

„"Welcome Mail by HomeGoods:

„This could be the beginning of a beautiful relationship. Thanks for signing up”WOW. Powerful.

welcome note to a specific user; feeling special

green color: soothing, lively

reasons to choose the company

contact info and click-to-action buttons below

2. Ask For Feedback In Emails Running a business is a constant up-and-down road You realize that without your customers, you are not there. So, why so many companies still neglect the feedback from their customers, pretending that everything is just fine?

That’s why, ask honestly your users about their experience with your website.

It’s the only possible way you can understand what they need.

I love the way Alex at Groove does it:Communication with a real person

msg to a specific person showing appreciation

reasons, objectives(what benefits for the user?)

FEEDBACK

precise information on onboarding process easy to contact

invitation to demo videos (clickable link)

3. Surprise Your Customers With A Birthday Present

The effectiveness of birthday emails is very highand according to Elaine Yavorcik,

it can result in up to 481% higher transaction rates

than promotional emails!  

Look how Starbucks plays it:

the company caresabout their costumers

a valuable gift

feeling special + invite to enjoy the drink

click-to-action buttonto social media profiles

Create Different Marketing Campaigns To Find The Most Effective Solutions

Marketing automation offers a lot of opportunities by enabling you to: create fully automated action paths with email campaigns,

sms, postcards, forms and modals.

We’ve described some examples of the most effective emails and it’s up to you how you are going to use it.

Don’t make your customers wait for your interaction – help yourself with a marketing automation platform.