marketing automation: the future of email marketing
TRANSCRIPT
Why Marketing Automation
is the Future of Email Marketing
Start Building Smarter Marketing Campaigns ● Has witnessed the effectiveness of email marketing automation at
KickoffLabs & watched thousands of successful customer campaigns. ● Directly responsible for at least half of KickoffLabs customers 4
million+ leads. :) ● Follow him on Twitter @joshaledgard
Josh Ledgard
Founder of
Rob Walling
Founder of
Lightweight Marketing Automation That Doesn’t Suck ● Runs Drip, HitTail, DotNetInvoice, and MicroConf, all of which use email
marketing to great effect. ● Founder, angel investor, author, and co-host of Startups for the Rest of
Us. ● Follow him on Twitter @robwalling
Why Marketing Automation is the Future of Email Marketing
“The days of one-to-many email marketing are quickly coming to a close... We are entering the age of one-to-few and one-to-one email marketing.”
“Marketing Automation enables a personalization of your message that wasn’t possible before.” “There’s no comparison in terms of relevance, engagement and end results.”
Why is Marketing Automation the Future?
Why Marketing Automation is the Future of Email Marketing
Automatic (Action Based) Segmentation
Why Marketing Automation is the Future of Email Marketing
Group 2
No LP
Group 3
Create LP
Edit LP
Group 1
Before & After - New User Trial Sequence
Why Marketing Automation is the Future of Email Marketing
Before 1. Someone signs up for KickoffLabs 2. We send 4 Static Emails timed one day
apart. 3. Same emails sent to everyone
Result ● Generic messages. ● Lowest common denominator results..
After 1. Someone signs up for KickoffLabs 2. We identify their segment 3. We send different intro emails based on
the segment 4. We follow-up uniquely depending on
product progress. Result ● Higher open/click rates ● People follow-through on more trial steps. ● More conversions
Hook people before they are ready with a personalized email sequence
Why Marketing Automation is the Future of Email Marketing
Encourage Sharing for Rewards
Why Marketing Automation is the Future of Email Marketing
“You signed up… now tell your friends and get in early!”
Engage Influencers: Someone refers a friend… Thank Them
Why Marketing Automation is the Future of Email Marketing
Additional Examples
Why Marketing Automation is the Future of Email Marketing
Follow up why not?
Tag as interested
Failed payments list
View Upgrade, but does not
Signs up for “Marketing Automation
Webinar”
Failed Recurring Payment
Why Marketing Automation is the Future of Email Marketing
“The current approach of one-to-many broadcast email communication is dying.” “The current approach of one to many landing pages is going with it.”
Drip is...
Lightweight Marketing Automation
Only for attendees, get a 42 day trial instead of the normal 21 day:
GetDrip.com?coupon=KOL2
KickoffLabs is...
Smarter Marketing Campaigns
Start a free trial, want to try out the premium features for free? Just ask!
app.kickofflabs.com/signup/free
Why Marketing Automation is the Future of Email Marketing
Questions? Reach Out and Contact Us: ● www.getdrip.com/contact ● [email protected]