the art of being interested
DESCRIPTION
Interactivity Digital presentation by Courtney Seiter of RavenTRANSCRIPT
#ID2013 @RavenCourtney
The art of being interestedCourtney Seiter | @RavenTools | @RavenCourtney
✤ “He was a great listener.”
✤ “He asked real questions, probed for my thoughts...”
✤ “It’s amazing to see the effect that someone paying attention to other people can have.”
✤ “He listened, he heard, he was interested...”
#ID2013 @RavenCourtney
80% of social media posts are about ME
#ID2013 @RavenCourtney
Our brains reward us for talking about ourselves.
#ID2013 @RavenCourtney
It’s as good as...
#ID2013 @RavenCourtney
Or even...
#ID2013 @RavenCourtney
#ID2013 @RavenCourtney
#ID2013 @RavenCourtney
Be. Interested.
#ID2013 @RavenCourtney
✤New links
✤New leads
✤Business insights
✤More shares
✤Better products
What’s in it for you?✤More fans
✤Brand recognition
✤Stronger reputation
✤More authority
✤Press opportunities
#ID2013 @RavenCourtney
#ID2013 @RavenCourtney
Just five steps!*
1. Discovery
2. Research
3. Groundwork
4. Outreach
5. Follow-up*and two are really easy
#ID2013 @RavenCourtney
Step 1: DiscoveryWho do you want to meet?
#ID2013 @RavenCourtney
Brand cheerleaders
#ID2013 @RavenCourtney
Influencers
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Prospectivecustomers
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Press
#ID2013 @RavenCourtney
Connecting the dots
Step 2:Research
#ID2013 @RavenCourtney
Find them everywhere#ID2013 @RavenCourtney
Remember it all#ID2013 @RavenCourtney
Step 3:Groundwork
The part where we make friends
#ID2013 @RavenCourtney
Ask real questions#ID2013 @RavenCourtney
Give them what they want#ID2013 @RavenCourtney
Add your voice#ID2013 @RavenCourtney
Get weird#ID2013 @RavenCourtney
Step 4:Outreach
Time for ‘the ask’
#ID2013 @RavenCourtney
✤ Genuine
✤ Researched
✤ Specific
✤ Thorough
#ID2013 @RavenCourtney
Step 5:Follow up
Fight the shallow
#ID2013 @RavenCourtney
Tell better stories#ID2013 @RavenCourtney
Connect your community#ID2013 @RavenCourtney
Bottom line: It’s not about you#ID2013 @RavenCourtney
#ID2013 @RavenCourtney
Courtney Seiter | @RavenTools | @RavenCourtney
Thank you!