art & science of being online
TRANSCRIPT
1. Why Social Media?
2. The Science
3. The Art
4. What do you do now?
1. Why Social Media?
“Wait a minute, we could make money off this!!!”
In a complicated World humans usually try to
simplify
Newspapers, radio, magazines & TV are all
supported by
advertising
Web 1.0 failed because
it was based on the
traditional advertising model
We are now living in Web 2.0 – the
“Permission Economy”
In the last quarter of 2009 Canadians spent more time
on the internet than
watching television
“We are now living through the largest
increase in expressive capabilities
in human history.”-Clay Shirky
Social Media platforms are
not
just for advertising
How will you your customers
communicate in the next two years?
People spend more time time on
than any other website
6 hours per month on average
http://thenextweb.com/apps/files/2010/03/google_logo.jpg
accounts for over 70% of search traffic
2. The Science
Find your audienceMake a planSet goals
Do:Listen to find your audience
Find out about your industrySet up Google Alerts
Set up an RSS Reader at NetVibes.com
Have a plan
You need a plan
Or else…
Set goals and start
measuring
Let data drive your
decision making
Google Analytics is
FREEBut you must invest time and
money to use the tool
effectively
You mustDetermine the path to profitability
Remember:
Find the audiencePick a plan
Set goals to measure
3. The Art
Tell me your
story
Do:Be consistent
Don’t:Assume you can be on as
many platforms as possible
4. What to do now?
Build Trust
Be Human
Measure Everything
Ship
