the art direction gap
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Stylist > Designer
http://www.youtube.com/watch?v=N9RE7GxZAwU
HOLYAWESOM
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THEART DIRECTIONGAP4 lessons we can learn from magazine design.
http://en.wikipedia.org/wiki/The_Gentleman’s_Magazine
http://www.flickr.com/photos/babau
Art Direction starts with emotion.
lesson#1
When asked about the WIRED online/offline gap
It’s a shame. I do believe that we’ll see more content providers
bringing art direction to their websites. The problem, of course, is that it takes 10 times longer...
–Scott Dasse, Creative DirectorBoston University New Media Agency
Commit to doing your creative homework:
Brainstorming & Research
lesson#1
http://www.flickr.com/photos/chriscashdollar/3366843280/
Once you establish your emotion, don’t
neglect the UX.
lesson#2
Please, dear Lord, please do not visit this site!
http://possefoundation.org
Solution?
lesson#2
Collaborative cross-discipline/
team brainstorming.
lesson#2
Inspired Art Direction starts
with inspired copy.
lesson#3
Read.Yes, read.
http://redesignmozilla.org
Combine forces for superior creative
power.
lesson#4
* Illustrators* Photographers* Typographers* Infographic-makers
http://www.alistapart.com/articles/savingthespark
http://www.squaredeye.com
http://squaredeye.com/notebook/articles/rebranding-squaredeye/
When asked about the WIRED online/offline gap
Working with ABLE, specifically their process, forced me to really think about the unique qualities
of my business.–Matthew Smith
Founder and Creative Director, SquaredEye
Network.Yes, talk to other humans.
� � � ��� �� ��� � � ��
http://www.bu.edu/bostonia/
http://www.bu.edu/bostonia/winter09/toc/
http://www.bu.edu/bostonia/winter09/first-woman/
http://www.bu.edu/bostonia/winter09/posse/
When asked about what the Bostonia project has taught him
Web designers have an opportunity to elevate the role that art direction plays in the creation of certain types
of websites... The site’s content should inform how big that role is.
–Scott Dasse, Creative DirectorBoston University New Media Agency
