The Anniversary GiftAnalogy

The Anniversary GiftAnalogy

HOW CUSTOMER PREFERENCES CONVERT TO LIST SEGMENTATION PRIORITIES

LOVING HUSBAND

STAGE 1:WALK-IN ENTRY

STAGE 3:GOING LONG-TERM

UPSELL!

STAGE 2:DELIVERY DATE

I WANT

 TO

SURPRI

SE MY

WIFE ON

 OUR

ANNIVER

SARY

WITH A F

ANCY

RING.

ADDS HIS OWNPREFERENCES: TAKES DOWN

ORDER &CONTACTDETAILS

ONE-DAY DELIVERYPRICE DISCOUNTSNAME INSCRIPTIONSATTRACTIVE GIFT-PACK

JEWELRYFAVORITES:LOVES WHITE GOLD

PREFERS OPAL

OVER DIAMONDS

BIRTH-STONE: PEARL

SAVIORSALESMAN

BONE OFCONTENTION

LOVED WIFE

PRODUCT IS BILLED

DISCOUNT COUPONSADDED FOR FUTURE

PURCHASES

GIVESFEEDBACKABOUT THESERVICE

GIVESRESPONSEFOR THE

GIFT

STORE CUSTOMERDATABASE NOW CONTAINS:

PRICE OF THE PURCHASED PRODUCTPURCHASE DATECUSTOMER FAVORITESANNIVERSARY DATECONTACT DETAILS (VERIFIED BYFINANCE AUTHORITIES)

WHAT THE STOREDATABASE REALLY HAS:

CUSTOMER'S BUYING POWERPREFERABLE FOLLOW-UP DATEPREFERENCE-BASED CAMPAIGNSIDEAL TIME FOR OFFER UPDATESVERIFIED CONTACT CHANNELS

NURTURING CAMPAIGNFOCUS:

GENERAL INFORMATIONWIFE'S INTERESTFAMILY BUDGETCELEBRATIONS

FEEDBACKSURVEY