the alumni toolbox katherine harvey fellows...
TRANSCRIPT
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Katherine Harvey Fellows 2015-16Alumni Networks Focus Group
Dawn MitchamSujana PatelDanielle Quiñones-Ortega Brennan de RaadJune 7, 2016
The Alumni Toolbox
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Activity
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● Return on investment
● Expanding reach
● Building brand ambassadors
Why an Alumni Network?● Promote your cause
● Lifelong connections
● Cultivating community
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● Dedicate a person to work exclusively on this task for a consistent chuck of time each week
● Get the alumni community excited and included in the process
● Survey the alumni community
● Establish a 1 year communication & event plan
● Start keeping track of the metrics early
● Make it fun & educational - for everyone involved!
Success is not guaranteed
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Why online marketing?
How to go about it?
Why/how to measure yourmarketing?
“I feel very connected to KHF program because of the email updates, newsletters....”
Marketing to an Alumni Network
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KHF Alumni Responses
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KHF Alumni Responses
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Data & Metrics
Example Data
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Why Measure?
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Where to Start?
BRAINSTORM
CREATE
DECIDE
DEFINE
PRIORITIZE
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Keep it Valuable
SIMPLE PROCESSES
SIMPLE TESTS
SIMPLE CHECKLISTS
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Communicating VisualsExample Data
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Events
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Thank You!
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