darwin toolbox
TRANSCRIPT
darwintoolbox
The Team
An affordable, user-friendly synthetic biology laboratory
Citizen Science
Education
Democratizing Innovation
Democratizing Innovation by Eric von Hippel
Improving Bioliteracy
Public BioBrick, UCL iGEM 2012
2004 2005 2006 2007 2008 2009 2010 2011 2012 20130
75
150
225
300
iGEM collegiate iGEM high school iGEM entrepreneurial
Increasing Access to Synthetic Biology
2004 2005 2006 2007 2008 2009 2010 2011 2012 20130
75
150
225
300
iGEM collegiate iGEM high school iGEM entrepreneurial
Increasing Access to Synthetic Biology
2004 2005 2006 2007 2008 2009 2010 2011 2012 20130
75
150
225
300
iGEM collegiate iGEM high school iGEM entrepreneurial
Increasing Access to Synthetic Biology
A Gap In The Market
Affordability User-Friendliness Functionality Convenience Brand Strength0
1
2
3
4
5
Bio-Rad Open PCR GoGo FugeDarwin Toolbox Darwin Toolbox
A Gap In The Market
Affordability User-Friendliness Functionality Convenience Brand Strength0
1
2
3
4
5
Bio-Rad Open PCR GoGo FugeDarwin Toolbox Darwin Toolbox
A Gap In The Market
Affordability User-Friendliness Functionality Convenience Brand Strength0
1
2
3
4
5
Bio-Rad Open PCR GoGo FugeDarwin Toolbox Darwin Toolbox
A Gap In The Market
Affordability User-Friendliness Functionality Convenience Brand Strength0
1
2
3
4
5
Bio-Rad Open PCR GoGo FugeDarwin Toolbox Darwin Toolbox
A Gap In The Market
Affordability User-Friendliness Functionality Convenience Brand Strength0
1
2
3
4
5
Bio-Rad Open PCR GoGo FugeDarwin Toolbox Darwin Toolbox
Customer Feedback
Customer Feedback
⅓ asked to buy it
“I’m really excited to hear about your idea, this sounds perfect for us!”
Laura Price, UCL Academy
Customers: Schools
Customers: Schools
4830 Schools in UK
Customers: Schools
4.8 Million Students
4830 Schools in UK
Customers: Schools
4.8 Million Students
4830 Schools in UK
£10 / Student
Customers: Schools
4.8 Million Students
4830 Schools in UK
£10 / Student
£48 Million
Customers: Citizen Scientists
Customers: Citizen Scientists
Customers: Citizen Scientists
42 groups worldwide
Customers: Citizen Scientists
3300 subscribers
42 groups worldwide
Break Even
Break Even
450 units
OpenPCR
Open Source Co-Creation
GoGoFugeCentrifuge
Gel Electrophoresis
Hackteria / BioTehna Lab Workshops
Manufacturing Scale Up
Timeline
November December January February March April May June July August September October November
2013 2014
Submit Wellcome
Society Grant with
Life UK
Secure Startup
Investment
Showcase at
Technopop
London
ASE Annual
ConferencePlan Kickstarter
UK Maker Faire Focus Group Testing
Regulatory Approval
Safety Testing
Begin building production model
(in house)
Maker Faire
GermanyPre-sell 15 units of 1st
production model
Start manufacturing
of 1st model
6KLS�ȴUVW�product
Focus Group with
1st Prototype
Begin building
2nd model
Timeline
November December January February March April May June July August September October November
2013 2014
Submit Wellcome
Society Grant with
Life UK
Secure Startup
Investment
Showcase at
Technopop
London
ASE Annual
ConferencePlan Kickstarter
UK Maker Faire Focus Group Testing
Regulatory Approval
Safety Testing
Begin building production model
(in house)
Maker Faire
GermanyPre-sell 15 units of 1st
production model
Start manufacturing
of 1st model
6KLS�ȴUVW�product
Focus Group with
1st Prototype
Begin building
2nd model
Timeline
November December January February March April May June July August September October November
2013 2014
Submit Wellcome
Society Grant with
Life UK
Secure Startup
Investment
Showcase at
Technopop
London
ASE Annual
ConferencePlan Kickstarter
UK Maker Faire Focus Group Testing
Regulatory Approval
Safety Testing
Begin building production model
(in house)
Maker Faire
GermanyPre-sell 15 units of 1st
production model
Start manufacturing
of 1st model
6KLS�ȴUVW�product
Focus Group with
1st Prototype
Begin building
2nd model
Timeline
November December January February March April May June July August September October November
2013 2014
Submit Wellcome
Society Grant with
Life UK
Secure Startup
Investment
Showcase at
Technopop
London
ASE Annual
ConferencePlan Kickstarter
UK Maker Faire Focus Group Testing
Regulatory Approval
Safety Testing
Begin building production model
(in house)
Maker Faire
GermanyPre-sell 15 units of 1st
production model
Start manufacturing
of 1st model
6KLS�ȴUVW�product
Focus Group with
1st Prototype
Begin building
2nd model
Timeline
November December January February March April May June July August September October November
2013 2014
Submit Wellcome
Society Grant with
Life UK
Secure Startup
Investment
Showcase at
Technopop
London
ASE Annual
ConferencePlan Kickstarter
UK Maker Faire Focus Group Testing
Regulatory Approval
Safety Testing
Begin building production model
(in house)
Maker Faire
GermanyPre-sell 15 units of 1st
production model
Start manufacturing
of 1st model
6KLS�ȴUVW�product
Focus Group with
1st Prototype
Begin building
2nd model
Timeline
November December January February March April May June July August September October November
2013 2014
Submit Wellcome
Society Grant with
Life UK
Secure Startup
Investment
Showcase at
Technopop
London
ASE Annual
ConferencePlan Kickstarter
UK Maker Faire Focus Group Testing
Regulatory Approval
Safety Testing
Begin building production model
(in house)
Maker Faire
GermanyPre-sell 15 units of 1st
production model
Start manufacturing
of 1st model
6KLS�ȴUVW�product
Focus Group with
1st Prototype
Begin building
2nd model
Timeline
November December January February March April May June July August September October November
2013 2014
Submit Wellcome
Society Grant with
Life UK
Secure Startup
Investment
Showcase at
Technopop
London
ASE Annual
ConferencePlan Kickstarter
UK Maker Faire Focus Group Testing
Regulatory Approval
Safety Testing
Begin building production model
(in house)
Maker Faire
GermanyPre-sell 15 units of 1st
production model
Start manufacturing
of 1st model
6KLS�ȴUVW�product
Focus Group with
1st Prototype
Begin building
2nd model
Timeline
November December January February March April May June July August September October November
2013 2014
Submit Wellcome
Society Grant with
Life UK
Secure Startup
Investment
Showcase at
Technopop
London
ASE Annual
ConferencePlan Kickstarter
UK Maker Faire Focus Group Testing
Regulatory Approval
Safety Testing
Begin building production model
(in house)
Maker Faire
GermanyPre-sell 15 units of 1st
production model
Start manufacturing
of 1st model
6KLS�ȴUVW�product
Focus Group with
1st Prototype
Begin building
2nd model
Timeline
November December January February March April May June July August September October November
2013 2014
Submit Wellcome
Society Grant with
Life UK
Secure Startup
Investment
Showcase at
Technopop
London
ASE Annual
ConferencePlan Kickstarter
UK Maker Faire Focus Group Testing
Regulatory Approval
Safety Testing
Begin building production model
(in house)
Maker Faire
GermanyPre-sell 15 units of 1st
production model
Start manufacturing
of 1st model
6KLS�ȴUVW�product
Focus Group with
1st Prototype
Begin building
2nd model
Timeline
November December January February March April May June July August September October November
2013 2014
Submit Wellcome
Society Grant with
Life UK
Secure Startup
Investment
Showcase at
Technopop
London
ASE Annual
ConferencePlan Kickstarter
UK Maker Faire Focus Group Testing
Regulatory Approval
Safety Testing
Begin building production model
(in house)
Maker Faire
GermanyPre-sell 15 units of 1st
production model
Start manufacturing
of 1st model
6KLS�ȴUVW�product
Focus Group with
1st Prototype
Begin building
2nd model
Timeline
November December January February March April May June July August September October November
2013 2014
Submit Wellcome
Society Grant with
Life UK
Secure Startup
Investment
Showcase at
Technopop
London
ASE Annual
ConferencePlan Kickstarter
UK Maker Faire Focus Group Testing
Regulatory Approval
Safety Testing
Begin building production model
(in house)
Maker Faire
GermanyPre-sell 15 units of 1st
production model
Start manufacturing
of 1st model
6KLS�ȴUVW�product
Focus Group with
1st Prototype
Begin building
2nd model
Timeline
November December January February March April May June July August September October November
2013 2014
Submit Wellcome
Society Grant with
Life UK
Secure Startup
Investment
Showcase at
Technopop
London
ASE Annual
ConferencePlan Kickstarter
UK Maker Faire Focus Group Testing
Regulatory Approval
Safety Testing
Begin building production model
(in house)
Maker Faire
GermanyPre-sell 15 units of 1st
production model
Start manufacturing
of 1st model
6KLS�ȴUVW�product
Focus Group with
1st Prototype
Begin building
2nd model
Timeline
November December January February March April May June July August September October November
2013 2014
Submit Wellcome
Society Grant with
Life UK
Secure Startup
Investment
Showcase at
Technopop
London
ASE Annual
ConferencePlan Kickstarter
UK Maker Faire Focus Group Testing
Regulatory Approval
Safety Testing
Begin building production model
(in house)
Maker Faire
GermanyPre-sell 15 units of 1st
production model
Start manufacturing
of 1st model
6KLS�ȴUVW�product
Focus Group with
1st Prototype
Begin building
2nd model
The needs of our customers
Checklist
AffordableFully FunctionalAccessibleUser-Friendly Ready to GoVisibility
The needs of our customers
Checklist
AffordableFully FunctionalAccessibleUser-Friendly Ready to GoVisibility
The needs of our customers
Checklist
AffordableFully FunctionalAccessibleUser-Friendly Ready to GoVisibility
The needs of our customers
Checklist
AffordableFully FunctionalAccessibleUser-Friendly Ready to GoVisibility
The needs of our customers
Checklist
AffordableFully FunctionalAccessibleUser-Friendly Ready to GoVisibility
The needs of our customers
Checklist
AffordableFully FunctionalAccessibleUser-Friendly Ready to GoVisibility
The needs of our customers
Checklist
AffordableFully FunctionalAccessibleUser-Friendly Ready to GoVisibility
Future Products
Future Products
Vortex
Incubator
Electroporator
Nanodrop
Bioreactor Microfluidics
Shaker
SynBio Breadboard
Achievements
Achievements
Built working prototype
Achievements
Built working prototype
European Maker Faire Rome
Achievements
Built working prototype
European Maker Faire Rome
Partnership with CU Boulder iGEM
Achievements
Built working prototype
European Maker Faire Rome
Partnership with CU Boulder iGEM
Life UK collaboration
Achievements
Built working prototype
European Maker Faire Rome
Partnership with CU Boulder iGEM
Life UK collaboration
Secured outreach grant
darwintoolbox
www.darwintoolbox.com@DarwinToolbox | facebook.com/DarwinToolbox