‘The Yellow Taxi Music Project’ got in the best of best folk artists togetheron one stage. It encapsulated the core essence of Bengali folk through baulpresented with best of Rajasthani folk and sufi music. We all know howLalon fakir’s reformative music moved Tagore and generations of luminariesafter him. Presently, Bollywood composers Shantanu Moitra, Anupam Roy,Pritam are continually experimenting with music heavily influenced frombaul. Not only baul, India’ folk music - Rajasthani folk, Sufi have createdthis all-inclusive yet diverse music connect in our country. So ‘The YellowTaxi Music Project’ is our way of presenting folk music to our audience inan environment which is young, cool and contemporary. We are delighted tosee such a phenomenal response from Kolkatans who shared our passion forre-inventing folk music for contemporary times, and celebrated the union ofold and new through this event. For RED FM it is a unique opportunity tofoster genuine connection with Kolkatans and we must say this event indeedgave us an undiluted moment of complete oneness.”

There has been a great pre Event buzz among the Netizens of Kolkata

The internet was abuzz

Traditional Media – On the roll

4 inserts in Kolkata’s No.1 Hindi daily

Promotion across 32 screens of leading multiplex chain

Promotion in Kolkata’s biggest OOH AV media … reaching out to 5 Lakhaudiences daily

OOH : Promotion in Kolkata’s 20 prominent locations

One Full Page insert in Kolkata’s No.1 English daily

Above all a high octane promotion in India’smost awarded Radio Network across East India

Cable Network: promotion on Siti Network (reach of 30 L households inKolkata & Suburbs)

3 inserts in Kolkata’s frontline Bengali daily

OOH – 20 prominent sites of the city

OOH – Standees in 20 high footfall hangouts

Machhli Baba Fries -

GariahatMamagoto

Throttle

Shrottle

Inox Hiland

ParkInox South

City

Inox Forum

The Briyani

Company

Chai Break

Chowringhee

Chai Break

Enclave Mall

Chai Break

Southern

Avenue

Chai Break

BallygungePapaddam

Chai Break

Kankurgachi

Inox CC1Chai Break CC2

The Food Storey

Inox Quest

Inox CC2

The Sonnet

Print

Calcutta Times – Full Page – 24.05.2018

Aajkaal – 60cc – 26.05.18Aajkaal – 60cc –

23.05.18

Circulation – 1,74,994Readership – 5,24,982

Circulation – 1,17,933Readership – 3,50,000

Circulation – 2,00,000Readership – 6,00,000

Aajkaal – 60cc – 25.05.18

Sanmarg – 60cc –

23.05.18Sanmarg – 60cc –

24.05.18Sanmarg – 60cc –

26.05.18

Sanmarg – 60cc –

25.05.18

Incoda TV

Incoda TV –24 metro stations5,00,000 travelers / day

Inox

32 screens across … most popularmovie destination in the city

YTMP means - An Uber Cool Ambience

https://drive.google.com/file/d/1RrTb5Ut92pOPB

pJ2z6h4HY19C8wMoSuc/view?usp=sharing

Video:

Arko and his bandFiddler’s Green areamong the leadingproponents of thefusion of Indianfolk and worldmusic. He with hisband Fiddler’sGreen wove magicon stage

BreathtakingPerformances

Tirtha … the Rockester Baul of Bengal made thecrowd dance to his tunes

BreathtakingPerformances

Kartick Das Baul … the presented the best musical tradition of Bengal the “Baul Music” in its true form

BreathtakingPerformances

Nizami Bandhu the flagbearers of the Sufi Qwallitradition of Nizamuddin Auliamade the audiences take to adifferent world altogether

BreathtakingPerformances

Headliner – The ManganiyarSeductionThe magical setup, enchanting musicand intoxicating music … Manganiyarseduction encapsulates all the above …the day long festival had a fitting finalact in them

BreathtakingPerformances

A true Folk Festival

Gluttony & Binge @GRUBARENA

Logo presence &client integrations

Great PR

ENGAGE. EXCITE. ENTERTAIN

C U NEXT TIME