the adrenaline factor: finding drama in ordinary life eli katz director of algorithms
TRANSCRIPT
The Adrenaline Factor: Finding Drama in Ordinary Life
Eli KatzDirector of Algorithms
What is Drama ?
A state, situation, or series of events involving interesting or intense conflict of forces
Why drama matters?
BecauseEverything around us is vying for attention…and our minds need to decide.
So how does our mind decide?
Cognitive Patterns
Bad News
Lists Negation
Glamour
Definitiveness
Example facebook
dog's butts are the ultimate weapon against cats 1934 22188
robin williams dead in apparent suicide 4027 15489
dogs annoying cats with friendship 3198 12545
brittany maynard ends her own life 33143 11099
tom magliozzi, popular co-host of npr's 'car talk,' dies at 77 4394 7394
mystery respiratory virus likely to hit kids across country 1261 6722
robin williams dead at 63; oscar winner and comedy legend found dead at home 8245 4776
robin williams dead at 63 | ew.com 2335 4619
puppies vs. stairs 1713 4466
planes in near miss at barcelona airport 4399 4203
aussie commuters push train to free trapped passenger 7784 4152
' rickety' staircase leading to maracana stadium 1086 4114
Top feeds by sharing – People are drawn to bad news …
The power of lists …
14 Confessions Of A Drag Cabaret Performer
19 Mind-Blowing Facts Every ’90s Kid Would Want To Know
19 Problems Only People Who Hate Milk Will Understand
17 Times Dave Grohl Was Totally Right About Everything
Surprising sentence structures e.g. negations
So, people are drawn to drama …
Which explains why …People engage dramatic calls to action (Click, Like,Share ...)
Can we predict engagement by measuring the drama ?
Drama Meter: Part 1Patterns
• 10 things you didn’t know about …• Why everything you knew about X is wrong• Man reunites with live-saving dog
• We collected 300k headers• We used POS tagger to create a pattern for each
header• We grouped identical / similar patterns• Top pattern groups represent dramatic / engage-able
patterns
Drama Meter: Part 2Definitiveness
• The woman ate the cake
• Someone ate a cake• The woman ate something• I think the woman ate the cake• Maybe the woman ate something
Drama Meter: Part 2Definitiveness
• I love my wife!
• I like this woman• I think I love her• I have strong feelings for Sarah
Drama Meter: Part 3Sentiment Value
Corpus-based, Automatically-generated~ 150k lemmas
EXHILARATING:VERB:3 KIDNEY FAILURE:SUBJ:-3EXILE:OBJECT:-4 KILLED:VERB:-3EXILE:SUBJ:-4 KILLING:VERB:-3EXONERATED:VERB:2 KILLS:OBJECT:-3KIDNAPPED:VERB:-3 KILLS:SUBJ:-3KIDNAPPING:OBJECT:-3 KILLS:VERB:-3KIDNAPPING:SUBJ:-3 KISS:OBJECT:2KIDNAPPING:VERB:-3 KISS:SUBJ:2KIDNEY FAILURE:OBJECT:-3 KISS:VERB:2
Q&A