Slide 1

The A-magazine -the new look -MAGASINET

Slide 2

Hard facts -MAGASINET Every 6th Norwegian reads the A-magazine 723 000 weekly readers 52% women and 48 % men 56% of the readers are between 20-59 years old 32% of the readers have an annual personal income of more than NOK 500 000,- Long-lived magazine Less than 28 % advertisements Fast coverage and frequency Credibility and quality

Slide 3

The A-magazine bringing the world to Norway Contemporary magazine Slightly up-market Engaging knowledge -MAGASINET

Slide 4

A magazine in print, online and iPad -MAGASINET

Slide 5

First reader Men and women Modern, well-educated, urban 38 years, children (yours and mine) in school-age Career - and community oriented Good economy, active life Digital updated and large consumers of digital content Seeking relaxation and deepening during the weekends -MAGASINET

Slide 6

Slide 7

Editorial sections Community Culture and trends Science Food and Wine Outdoor Relations -MAGASINET

Slide 8

Editorial sections Community Culture trends Science Food and Wine Outdoor Relations -MAGASINET

Slide 9

Community A magazine tells you the surprising stories that affect you and provides new understanding of the society we live in - in Norway and the world -MAGASINET

Slide 10

Editorial sections Community Culture and trends Science Food and Wine Outdoor Relations -MAGASINET

Slide 11

Culture and trends The A-magazine provides sharp angled stories that provide insight and experiences about trends, phenomena and values in contemporary -MAGASINET

Slide 12

Culture and trends -MAGASINET

Slide 13

Editorial sections Community Culture and trends Science Food and Wine Outdoor Relations -MAGASINET

Slide 14

Science and technology To give you new science and research-based knowledge on topics that affect our lives -MAGASINET

Slide 15

Editorial sections Community Culture and trends Science Food and Wine Outdoor Relations -MAGASINET

Slide 16

Wining and Dining We want to guide and inspire in the kitchen - and to give knowledge-based tips about nutrition -MAGASINET

Slide 17

My kitchen -MAGASINET

Slide 18

Wine -MAGASINET

Slide 19

Editorial sections Community Culture and trends Science Food and Wine Outdoor Relations -MAGASINET

Slide 20

Outdoor We want to guide and inspire to exploring outdoor activities that gives profit, joy and new experiences -MAGASINET

Slide 21

Outdoor - Travel

Slide 22

Editorial sections Community Culture and trends Science Food and Wine Outdoor Relations -MAGASINET

Slide 23

Relations Showing others' solutions and provides technical input to master all your relationships with new energy

Slide 24

-MAGASINET

Slide 25

Summary -MAGASINET Broad product portfolio Every 6th Norwegian reads the A-magazine New and improved design, format and editorial sections for the A-magazine Strong brand name - quality, reliability and dedication Attractive target group

Slide 26

Appendix -MAGASINET

Slide 27

Practical information Format: 230mm width x 297 mm height Paper: 150 g cover, 70 g feed Advertisements: Maximum 3 small formats in each edition (1/2 pages and 1/3 pages) Page 2+3, p. 4+5, first whole page, second 1/1 page, cover 4 Deadlines: Order deadline: Friday 1200 2 weeks before release Materiel deadline: Wednesday 1200 7 days before release -MAGASINET

Slide 28

Formats -MAGASINET Make sure the text and other important details are within 12 mm of the bleed format

Slide 29

Technical information and material submission -MAGASINET Finished material Digitally as high resolution PDF. Send through www.nada.no. Choose magazine", the A-magazine has its own option. If you experience any problems with Nada, please contact DAM at +47 22 86 31 00.www.nada.no NB! The materials must be marked with the insertion date. If the material does not correspond with the submitted specifications with regards to formats and material, the advertiser/agency will be charged with extra expenses. Technical demands High resolution PDF file. Picture resolution 300 dpi. For RGB-CMYK conversion, use ICC profile. Please contact us if there are any uncertainties. If you have any questions, please contact: International Advertising Department international@aftenposten.no