the 16th edition of the international trade fair for …...june 2 – 4, 2015 dubai, united arab...

June 2 – 4, 2015 Dubai, United Arab Emirates

The 16th edition of the International Trade Fair for Tools, Hardware, Materials and Machinery

www.hardwaretoolsME.com

A solid platform in the Middle East dedicated to the construction industry!

Reasons to Exhibit• The only exhibition of its kind for the hardware, tools, materials and

machinery industry

• Your opportunity to reach beyond the UAE, as the show attracts targeted buyers from the GCC, Middle East, Indian subcontinent and Africa (69 countries in the 2014 edition)

• An ideal location to educate the market with your products as Dubai is a hub for the MENA region, giving you easy access to major players in the construction and infrastructure industries

• A way to monitor competitors and collect market information

• A platform for brand exposure and recognition

Show figures 2014209 Exhibitors

450+ Brands

4 Country Pavilions: China, India, Taiwan and Thailand

3,239 Trade Visitors from 69 Countries

Hardware+Tools Middle East will once again deliver a quality exhibition over three days, where companies will display their product ranges to regional buyers.

This is your chance to meet the buyers that matter to your business and expand your market share in the region.

“We are the exclusive dealer of Michelin in the UAE, so it’s important for us to push the brand in the market. Hardware+Tools Middle East has provided a very targeted audience for us. It‘s hugely beneficial to demonstrate how our products work and what their benefits are, something that sales brochures and websites cannot demonstrate.”

Mr Marc Borlinghaus, Business Development Manager at Arwani Trading

2014 Visitor Overview Visitor ProfileHardware+Tools Middle East puts you directly in touch with buyers from the region.

3,239 visitors from 69 countries attended the 2014 show over three days.

89% of the visitors were involved in the purchasing process

Top visiting countries outside the United Arab Emirates: Saudi Arabia, Oman, Iran, Pakistan, India, Kuwait, Egypt, Nigeria, Qatar and Iraq

nManufacturers

nWholesalers / Retailers

nDistributors

nImporters / Exporters

nTrade Agents

nContractors

nEngineers

nFacility Managers

nArchitects / Designers

nProperty Developers

nConsultants

nMaintenance Supervisors

nGovernment

nProject Managers

nOil & Gas Companies

nConstruction Companies

A 70% United Arab EmiratesB 10% GCC (excl. UAE)C 6% Middle EastD 6% AsiaE 5% AfricaF 3% Other

A

B

C

D

FE

Regional breakdown of visitors

Reach your target buyers at the show!

“This is our first time at Hardware+Tools Middle East and we’ve had more than 200 visitors to our stand, who came mainly from the UAE and India. It’s important for us to meet such new customers and to discuss new opportunities with them.”

Mrs Samia Chehoub, Manager at Worldwide Trading

“Goodyear as a brand doesn’t need an introduction, but Goodyear power tools and hand tools does. That’s why participating at Hardware+Tools Middle East has been so important for us. We have showcased our products to people from Africa, Iran, Iraq, Oman, and the UAE and have developed many potential business leads. We are very satisfied with this year’s show.”

Mr Rajan Sippy, Managing Director at SE International

“We are exhibiting at Hardware+Tools Middle East for the first time, with four brands. Our objective is to find suitable and reliable business partners that can take care of our business and build a distribution channel across the region. We’ve had good traffic and we are very happy with that. So, hopefully some of these will convert into good business.”

Mr Pawet Bil, Trade Marketing Manager at Grupa Topex

Visitors’ main areas of interest

(all figures in %)

Power tools & accessories

Hand tools & accessories

Air tools & accessories

Measuring & Detection tools & accessories

Hydraulic tools & accessories

Speciality tools & accessories

Machinery

Construction & Building Materials

Building Hardware

Consumables

Magnetic tools & accessories

0 10 20 30 40 50 60 70

27

20

23

26

30

18

63

30

22

57

26

Visitors‘ main reasons for attending the show

(all figures in %)

Purchase or source products

Collect market information

Look for distribution / dealership opportunity

Meet new / potential business partner

Meet an existing supplier / business partner

0 10 20 30 40 50 60

22

31

57

30

38

Visitors at Hardware+Tools Middle East 2014

ConsultantsAce Management Concepts United Arab Emirates

Advances Business Saudi Arabia

Al Asri Eng. Consultant United Arab Emirates

Al Faris United Arab Emirates

Alich Real Estate United Arab Emirates

Alinex Services United Arab Emirates

Arabian Techno Consultants United Arab Emirates

Atlantic Star General Trading LLC United Arab Emirates

Avant Consulting United Arab Emirates

Averex Solution Consulting United Arab Emirates

B&Y Investment Management & Consultancy

Sudan

Bathroom Accessories Pakistan

Beta Industrial LLC United Arab Emirates

Caterquip LLC United Arab Emirates

Construction Processes International LLC

United Arab Emirates

Dubai Consultants United Arab Emirates

Ecofac Technical Services United Arab Emirates

Focus Softnet FZ LLC United Arab Emirates

FX 21 Inc. United Arab Emirates

Global Pageant Eng. Consultants United Arab Emirates

Golden Relief Resources LLC United Arab Emirates

Grand Stores United Arab Emirates

Hajar Bilady United Arab Emirates

Halai Trading Co. LLC United Arab Emirates

Hidden Treasures Marvelous Ventures

Nigeria

Homework LLC United Arab Emirates

Hozpitality Com United Arab Emirates

IGE United Arab Emirates

Last Long Enterprises FZCO United Arab Emirates

Local Media FZCO United Arab Emirates

Mahavir Group United Arab Emirates

Mirage Leisure & Development United Arab Emirates

Mohammed Mirza Baig Trading United Arab Emirates

Mufaddal Electricals & Hardware India

Namaha Global United Arab Emirates

Professional Connections Business Management Services


Rab Management Consultants United Arab Emirates

Rainbow For Architecture & Interior Design


Sama Al Etihad United Arab Emirates

Servo Tech ME Co. Ltd. Islamic Republic of Iran

Triangle International LLC United Arab Emirates

Vibrant Electromechanical Services LLC United Arab Emirates

ZDT Eng. Products United Arab Emirates

Mubarak Al Sultan Machine Workshop

Kuwait

ContractorsA To Z Waterproofing Works LLC United Arab Emirates

Akar Technical Services Co. LLC United Arab Emirates

Al Ghanem Building Contracting LLC United Arab Emirates

Al Morad Contracting LLC United Arab Emirates

Alluver Decoration United Arab Emirates

Almaha Building Contracting LLC United Arab Emirates

Amana Steel Buildings Contracting Co. LLC


Anhui Arabest General Contracting LLC United Arab Emirates

Arabian International Services WLL Bahrain

Concur Contracting United Arab Emirates

Construction Supports Co. Saudi Arabia

Dragon Technology & Security Saudi Arabia

Dutch Foundation Co. LLC United Arab Emirates

Emico Saudi Arabia

Facade Solutions LLC United Arab Emirates

Focus Softnet FZ LLC United Arab Emirates

Haifa Contracting LLC United Arab Emirates

Harlequinne Marques United Arab Emirates

Hussain Moiz Technical Works LLC United Arab Emirates

Intherpro LLC United Arab Emirates

Jumeirah Beach Building Contracting LLC


Jumeirah Golf Estates LLC United Arab Emirates

Proscape LLC United Arab Emirates

Rad International Road Construction


Rah Avaran Sanaye Islamic Republic of Iran

Saad Murshed General Trading & Contracting Establishment

Kuwait

Saudi Aramco Saudi Arabia

Stonex Progress United Arab Emirates

Tafseer Contracting Co. United Arab Emirates

Tara Building Metallic Construction Industrial Co. LLC


Terraverde United Arab Emirates

Tulipa Landscaping LLC United Arab Emirates

EngineersAl Habshi Establishment Kuwait

Al Mazroui Medical & Chemical Supplies United Arab Emirates

Al Meer Saudi Technical Services Co. WLL

Saudi Arabia

Almajdouie Group Saudi Arabia

Architect International United Arab Emirates

Arkiteknik International United Arab Emirates

Auto Body Refinish United Arab Emirates

Axon Islamic Republic of Iran

Core Technologies United Arab Emirates

Creative General Trading LLC United Arab Emirates


Dragon Technology & Security Saudi Arabia

Emirates National Chemical Industrial LLC


Emirates Telecommunications Corporation (Etisalat)


Fortune Eng. & Energy Services LLC United Arab Emirates

Galadari Eng. Works LLC United Arab Emirates

Gfm German Fabrication Machines United Arab Emirates

Hyundai International Road Trading & Maintenance Co.

Saudi Arabia

JASO Saudi Arabia

Kenya Steel Fabricators Ltd. Kenya

Komandor ME WLL Bahrain

Madkhal Al Baida Libyan Arab Jamahiriya

ME Insulation LLC United Arab Emirates

Office Acoustics Partitions LLC United Arab Emirates

Paramanand Jethanand United Arab Emirates

Powertech United Arab Emirates

Ravi Digital Print Pakistan

Reemelbarary Libyan Arab Jamahiriya

Saad Murshed General Trading & Contracting Establishment

Kuwait

Sakht Kooh Co. Islamic Republic of Iran

Saudi Electricity Co. Saudi Arabia

Shell International United Arab Emirates

SQU Oman

Sung Won Corp. United Arab Emirates

T K Sitea United Arab Emirates

Facility ManagersAki Healthcare United Arab Emirates

Al Ghurair Investment United Arab Emirates

Alghanem Real Estate LLC United Arab Emirates

Belhasa Projects United Arab Emirates

Crown Prince Office United Arab Emirates

Dha Cssd United Arab Emirates

Emrill United Arab Emirates

Falcon City LLC United Arab Emirates

Fanar Refrigeration United Arab Emirates

Mars Group Of Co. United Arab Emirates

Nejad Interiors Kuwait

Ses Electro Mechanical LLC United Arab Emirates

Setco Saudi Arabia

Sipad Emirates United Arab Emirates

Solis Facilities Management United Arab Emirates

Synergy United Arab Emirates

Tav Tepe Akfen Investment Construction & Operations


Zodiac Pools United Arab Emirates

Government Abu Dhabi General Transport Co. United Arab Emirates

Abu Dhabi Police United Arab Emirates

Charkh Abzar Islamic Republic of Iran

Civil Defence Saudi Arabia

Commercial & Industrial Ministry Oman

Dubai Chamber United Arab Emirates

Dubai Electrical & Water Authority United Arab Emirates

Dubai International Real Estate United Arab Emirates

Dubai Municipality United Arab Emirates

Emirates Airlines United Arab Emirates

Emirates Post Group Holding Empost


Emirates Transport United Arab Emirates

Ministry Of Health Saudi Arabia

Musanada United Arab Emirates

Muscat Municipality Oman

Nad Al Sheba Place United Arab Emirates

Roads & Transport Authority (RTA) United Arab Emirates

Takreer United Arab Emirates

Western Region Municipality United Arab Emirates

Oil & GasAl Mufaddal Eng. & Marine Services Co. LLC


Century International Oilfield Equipment LLC


Development Petroleum Oman Oman

Genavco United Arab Emirates

Gulf Shipchandlers LLC United Arab Emirates

Labtech ME Islamic Republic of Iran

Milaha Qatar Navigation Qsc United Arab Emirates

Muscat Gases Co. SAOG Oman

PDO Oman

Special Innovative Symbol Oman

Technical Overseas United Arab Emirates

Trade Lines India

Wholesalers / DistributorsA Karimjee & Sons Pakistan

Abu Ilyas Trading LLC Oman

Adwaa Al Jazeerah Trading Establishment

Saudi Arabia

Aha Trading Establishments Saudi Arabia

Al Ada Libyan Arab Jamahiriya

Al Amran Centre For Building Materials & Electrical Items LLC

Oman

Al Asfoor International Establishment

Kuwait

Al Fahim United Arab Emirates

Al Furat General Trading LLC United Arab Emirates

Al Hakeem Group Of Companies Qatar

Al Khalili United Ent. LLC Oman

Al Mawakeb Trading Co. LLC United Arab Emirates

Al Sinnara Al Zahabiya Trading LLC United Arab Emirates

Al Tawakkal Trading Establishment United Arab Emirates

Al Wasl Trading Co. United Arab Emirates

Al Wifaq General Trading LLC United Arab Emirates

Aldarmaky United Arab Emirates

Aldexi Import Export Sarl Algeria

Aliasghar Building Materials LLC United Arab Emirates

Alkayan International Tradinf Saudi Arabia

Alkhalij Enterprises LLC Oman

Alnasr Technical Trading Agencies United Arab Emirates

Alsenbel Agriculture Establishment Saudi Arabia

American Service Centre United Arab Emirates

Bata Industrial Supplies Jordan

Beta Machinery Saudi Arabia

Cedar Line Trading Co. Ltd. Ghana

Dafnia Electronics LLC United Arab Emirates

Debbas Electric LLC United Arab Emirates

East West Trading International United Arab Emirates

Emirates Group United Arab Emirates

Estiyes FZC United Arab Emirates

Ezzi Eng. Pakistan

Fahad H Al Qahtani Trading Saudi Arabia

Faqhri Building Material Co. LLC United Arab Emirates

Faqihi Enterprises LLC United Arab Emirates

Gale Pacific FZE United Arab EmiratesGerman Machinery Trading United Arab EmiratesHalai Trading Co. LLC United Arab EmiratesHoshan Pan Gulf United Arab EmiratesJawad Abdullah Al Saffar Gtce KuwaitKhimji Ramdas OmanKimoha Entreprenurs Ltd. United Arab EmiratesLabtech ME United Arab EmiratesMakita Gulf FZE United Arab EmiratesMason Trading Co. LLC United Arab EmiratesMec Hagopian IraqMejdaf Trading Group Saudi ArabiaNabil Tools & Hardware United Arab EmiratesProtools Trading LLC United Arab EmiratesQamar Al Din General Trading United Arab Emirates

Radiant Trading Dwc LLC United Arab EmiratesRaj Hardware KuwaitRayan Khodro Andish Islamic Republic of IranReem Trade Co. United Arab EmiratesRezaei Tools Islamic Republic of IranRimini Building Material Trading United Arab EmiratesSaadiyat Building Material Trading LLC


Sabbagh & Shami JordanSalsabil Building Materials LLC United Arab EmiratesSB Co. WLL KuwaitSceco Saudi ArabiaSelaw Interbiz Concepts Ltd. NigeriaSilver Mass Trading Est OmanSky Touch Electrical & Lighting LLC United Arab EmiratesSoor A Seeb Enterprises LLC OmanSpectrum Welding Materials Trading LLC


Speedex Tools LLC United Arab EmiratesSterling International Trading & Eng. Services LLC

Oman

Technical Supplies & Services Co. WLL QatarTeejan Equipment LLC OmanToutelec Tunisia

OtherAl Tiqniah Al Aliah Auto Maintenance American Cars


Canada Shipping United Arab EmiratesCanadian Specialist Hospital United Arab EmiratesCedars Jebel Ali International Hospital


Dar Al Fonoon LLC United Arab EmiratesEdnutalo Automotive Services NigeriaEmirates Airlines United Arab EmiratesInternational Shipping Line LLC United Arab EmiratesMedia Rotana Hotel United Arab EmiratesNAFFCO United Arab EmiratesNovotel Hotel United Arab EmiratesOasis Hospital United Arab EmiratesOman Insurance Co. United Arab EmiratesRotana United Arab Emirates

“We are at Hardware+Tools Middle East representing the American company Key Bak, which was established in the 1940s. Now that we are distributing in the Middle East, we thought Dubai would be the best place to promote the idea and the prospect of the product. We’ve developed serious leads and if these convert, then we will have achieved our objectives of exhibiting here.”

Mr Salman Rahimi, Managing Director at Abdulhamid Zainal Trading


Exhibitors’ Feedback209 exhibitors showcased over

450 international brands at

Hardware+Tools Middle East in 2014

HARDWAREBuilding HardwareDoor HardwareFurniture HardwareLocks & AccessoriesWindow HardwareConsumablesAbrasivesAdhesivesAnchorsFastenersFittingsLacquers & VarnishesNails & RivetsPaints & Painting ProductsSealantsScrewsNuts

TOOLSPower Tools

Hand Tools

Air Tools

Measuring and Detection Tools

Hydraulic Tools & Accessories

Speciality Tools & Accessories

Magnetic Tools & Accessories

CONSTRUCTION & BUILDING MATERIALSAluminium

Doors

Windows & Gates

Floors & Flooring

Ladders

Scaffolding

Lifts

Metal

Iron & Steel Materials

Plastic & Rubber Materials

Wood Materials

Products on display:MACHINERYAluminium Working MachineryWoodworking MachineryCleaning MachineryAll kinds of Workshop MachineriesSafety & PPE ProductsComponentParts Moulding MachineryDrilling MachineryCutting MachineryWelding MachinerySoldering Machinery

Exhibitors’ primary reasons for exhibiting at the show

(all figures in %)

Initiating new business relations

Presenting innovations / new developments / products

Cultivating existing business relations

Raising the profile of the company / organisation

Obtaining an overall impression of the market situation

Exchanging experience / knowledge

Preparing sales deals

Attaining sales deals

Comparing competitors

0 10 20 30 40

11

8

5

24

10

40

7

16

38

A 80% Satisfied / Extremely SatisfiedB 20% Not satisfied

A

B

Satisfied with the attainment of their objectives at the fair

A 82% Satisfied

B 18% Not satisfied

A

B

Satisfied in reaching the visitor group that are relevant to your business

A 85% Certainly B 15% Probably not

A

B

Will you exhibit again at this exhibition in 2015? Satisfied with the number of leads and sales experience

A 88% Satisfied

B 12% Not satisfied

A

B

The approximate total value of business done by exhibitors at the show

(all figures in %)

Under $10,000

$10,000 – $50,000

$50,000 – $100,000

$100,000 – $500,000

Over $500,000

0 5 10 15 20 25

9

13

6

22

21

We grow with your success!

Free Marketing ToolsLeverage our powerful promotional tools to publicise your participation at the show, in order to attract more quality visitors to your stand.

Promotion Digital Portal is a simple online tool that includes a variety of FREE marketing activities, which can be downloaded or requested easily to communicate directly with your clients and invite them to visit you at your stand.

• Personalised E-card • E-newsletter Presence• Email Signature • Web Banners • Letter Sample / Fax

The Hardware+Tools Middle East Team values your presence at the show. To support you in your preparation, we are offering all our confirmed exhibitors various marketing tools to promote their participation at the exhibition. Make the best of it!

Public RelationsUse the power of Public Relations to increase your trade show visibility!

Our in-house Public Relations officer runs a continuous PR campaign throughout the year with increasing activity closer to the show. Take advantage of our network of media contacts and send us your product and show related press releases, so we can assist you in reaching a wider audience. This is an easy way to ensure maximum media coverage – in local newspapers and online.

Secure your appointments in advance Make the most of your participation at Hardware+Tools Middle East 2015 by signing up to our Business Matchmaking Program. Set-up meetings with your preferred buyers, connect in advance with your chosen visitors and plan your visit accordingly.

Hardware+Tools Middle East is pleased to introduce its high quality service to our exhibitors exclusively, starting at USD 89 per sqm.

The Fairconstruction department at Messe Frankfurt Middle East includes 10 different ready-made designs along with the flexibility of fulfilling your complete design requirements – that’s the home advantage for you!

In addition to stand space as above, Fairconstruction is mandatory for all stand sizes up to 21 sqm. For furniture requirements, please refer to the furniture list in the exhibitor manual. Please contact [email protected] for further information.

Travel DeskFor a one-stop shop for travel and accommodation requirements, please contact our in-house travel department at [email protected]

Sponsorship opportunitiesThis is a great opportunity for a company to separate itself from its competitors and stand out! As an exhibitor, you can make an outstanding appearance at Hardware+Tools Middle East 2015 by taking advantage of our various sponsorship opportunities. Contact us to maximise your return from the show!

Reserve your space now!

A

B

Major Presence Discount: Any single exhibitor booking at least the following no. of m2 is entitled to the indicated discounts:

72m2 or above - 5% off Space Rental 90m2 or above - 10% off Space Rental 120m2 or above - 15% off Space Rental

New Product Launch Discount: Receive 5% off, if you are launching a product at the show.

Space Only (A) Choosing the space only option will give you plenty of opportunities to represent your individual company image, by getting a stand contractor to create an individual design for you.

Cost: Starting from USD 405 per m2. It includes editorial entry in the official show catalogue. Space only stands are required to be a minimum of 21m2.

Shell Scheme (B) Shell Scheme option includes: modern Octanorm shell scheme panels, carpeting, fascia name board, one power point, lighting (3 spotlights for every 9m2) and editorial entry in the official show catalogue.

Cost: Starting from USD 464 per m2. Shell Scheme stands are required to be a minimum of 9m2 and a maximum of 21m2.

About the Organiser

Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €545 million in sales and employing some 2,000 people worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 150 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2013*, Messe Frankfurt organised a total of 113 trade fairs, of which more than half took place outside Germany.

The portfolio of events for Messe Frankfurt Middle East in Dubai includes Automechanika Dubai, Beautyworld Middle East, Hardware+Tools Middle East, Intersec, Light Middle East, Materials Handling Middle East, Leatherworld Middle East, Paperworld Middle East and Playworld Middle East. The subsidiary also organises a series of conferences and seminars including the Global Network of Emergency Medicine and the Pediatric Orthopaedic Surgery Conference, the Worker Health Protection Conference, and the GCC Car Modifications Conference.

For details concerning participation as an exhibitor, visitor or sponsor, please visit our website at www.hardwaretoolsME.com or contact us directly at [email protected]

*Preliminary figures 2014.

Messe Frankfurt Middle East GmbH P.O. Box 26761, Dubai United Arab Emirates Tel. +971 4 389 4500 Fax +971 4 358 5522 [email protected] www.hardwaretoolsME.com

the 16th edition of the international trade fair for …...june 2 – 4, 2015 dubai, united arab...

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