the #1 social network profiling solution - emarsys...
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The #1 Social Network Profiling solution
Hello!
Xeerpa is the most advanced Social Network Profiling solution, a Big Data
Software as a Service (SaaS) designed to help Marketing teams obtain a
very rich individual social profile of each of their customers and fans of their
brands in the social networks.
Xeerpa is a technology company based in Madrid with sales and support
teams in Amsterdam, London, Mexico DF and Düsseldorf.
www.xeerpa.com
Do you really know your users and fans?
If we knew their individual interests, favourite brands, products and places,Wouldn’t it be easier to send more personalised and effective marketing communications?
What do you know about your customers?
Demographics (sex, age, …)
Monetary value (monthly revenue, LTV, …)
Behavioural (frecuency, season…)
Relational (call center, online …)
How about their social preferences?
Interests (media, hobbies, brands…)
Travel (checkins, geo-positions…)
Influence (friends, followers…)
Engagement (brands, products, competitors, partners…)
Demographics (sex, age, …)
Monetary value (monthly revenue, LTV, …)
Behavioural (frequency, season…)
Relational (call center, online …)
Xeerpa: The #1 Social Network Profiling Solution
- Name, Email, Age, Location… - Languages, CRM id… - Professional and Educational profiles
- Social Influence, Engagement and Promotioner Scores…- Posts, Twits, Conversation topics…
- Interests in 300+ categories (Sports, Fashion, Travel…) - Likes and Follows analysis… - Places: Geo-Locations, Check-Ins…
Xeerpa Social Index: 7.5
How is Iberia doing it? Connecting Xeerpa to the social login in… websites
CRMCRM/BI
InstagramFacebook Twitter LinkedIn Google+
User consent
Social login
How is Heineken doing it? Connecting Xeerpa to social login in… Promotions
CRMCRM/BI
InstagramFacebook Twitter LinkedIn Google+Social login
CRMCRM/BI
InstagramFacebook Twitter LinkedIn Google+
Social login
How is Real Madrid doing it? Connecting Xeerpa to social login in… Apps for mobile devices
Consentimiento del usuario
How is Meliá doing it? Connecting Xeerpa to social login in… Wi-Fi hotspots at hotels and resorts
CRMCRM/BI
InstagramFacebook Twitter LinkedIn Google+
Social login
Xeerpa makes your CRM “Social”
OFFLINE
ONLINE
SOCIAL
CUSTOMER KNOWLEDGE - CRM
CONT
ACT C
HANN
ELS
ANAL
YTICA
L LAY
ER
PROF
ILING
Social login
Sales
SurveysWeb / SEO e-commerce
Listening
e-Mailings Gamification
Social appsAdve
rtisin
gComplement your CRM with the social profiles of your customers
Who is using Xeerpa
Consumo
Medios
Retail
Viajes
BSU
Otros
Agencias
Integradores de tecnología
Proud to work for…
Social Listening vs Social Profiling
Social Listening Analysis of conversations
Social Profiling Analysis of users
Find out more about the differences between Listening and Profiling in our blog
By their interests By their professional profile By the places they visit By their social score
Easily segment your fans…
LifestyleRunners
LifestyleFashion
LifestyleTravel
LifestyleMums
7.6%Cliente #12891
Scores
89
Lorem ipsum
5.5 1.6 8.0
25%
27.6%Cliente #25787
Scores
5.4
Tramos de valor
5.1 1.7 8.0
87%
33.1%Cliente #31452
Scores
3.2
Tramos de valor
5.9 1.5 7.7
50%
87.6%Cliente #88554
Scores
6.1
Tramos de valor
6.2 1.4 7.9
25%
CRM
Select targets for personalised campaigns
LifestyleCamping
Identify the most popular brands, products and blogs in 300+ categories
Identify Brand Ambassadors VIP clients
Analyse their favourite stores and places
Iberia: Analysing geo-locations
Xeerpa provides Iberia with key information about the places its users and fans visit, including frequency. Iberia can match this information with the CRM identifying which users fly with Iberia and which ones are using another airline, improving the personalization of the marketing campaigns
Caprabo: Loyalty Card, Caprabo ID
Facebook Twitter
CRMCRM/BI
Benefits of Social Profiling
http://www.xeerpa.com/social-profiling-case-study-xeerpa-canalplus/
Xeerpa helps CANAL+ segment their communications, improving the ROI of their mailing campaigns by targeting the correct customers
Shiseido: Identifying Brand Ambassadors
CRM
Facebook: apps and promos
Ginza Club: Social Login
360º Profile: Social + Transactional
Frequent shoppers
Not purchasing
Non influential Influential
AMBASSADORS
Shiseido launches specific campaigns to its Brand Ambassadors: influential users with high engagement in the social networks (Xeerpa), who are also very good customers (CRM)
Real Madrid: Advanced fans segmentation
Fashion
Base: 33,1% Avg. Age: 24Females: 88,8%Influence: 7,0 Engagement: 3,2 Promotional: 8,3
Lifestyle: Runners
Base: 28,7% Avg. Age: 27Females: 42,1%Influence: 8,0 Engagement: 5,2 Promotional: 4,7
Electronics
Base: 71,3% Avg. Age: 32Males: 60,2%Influence: 5,2 Engagement: 8,2 Promotional: 9,7
Cinema & Theatre
Base: 32,7% Avg. Age: 37Females: 42,1%Influence: 5,7 Engagement: 9,2 Promotional: 2,4
Increase loyalty, through personalized experiences
Pack for VIP Runners
Prisa: Content sponsorship
Xeerpa helps PRISA analyse the most popular artists amongst their audience, to collaborate in campaigns and marketing initiatives
15% of the audience are following Ariana Grande• 28% follow her in Twitter
• They score 6,9 in Influence
• 21 years old average
• 75% are females
• They also like Katy Perry
• They watch MTV (41% vs. 21% total)
CTO improvements with Xeerpa-based segmentation
Iberia: Social Seating
Passengers onboard Iberia flights can connect with their social account to find seats next to other passengers who share the same interests or work in the same industry
Prisa: Personalised contents, DMP integration
Xeerpa helps PRISA (El País, As, Rolling Stone…) offer personalised contents and advertising based social segmentation
Heineken
CRM
Lexus: Identifying qualified leads
Xeerpa analyses the Likes, interests and geo-positions at Estilo Lexus and Facebook promos, identifying users that may qualify for test drives.
Full data access
Xeerpa gives you multiple ways to access your data…
CRM
SQL
Dashboards CRM sync SQL database Excel exports Facebook Custom Audiences API
InstagramFacebook Twitter LinkedIn Google+
Why not try it first?
1.- Implement Social Login or connect Xeerpa to your existing Social Login, promo or app - Aprox. 3 days 2.- Facebook’s permissions approval process - Aprox. 5 days 3.- Go live, obtain data from users in real time - Recommended 1 month 4.- Data analysis, identify key segments for your business, select targets for campaigns - 1 week 5.- Activate campaigns based on previous segmentation and targeting: Increment the ROI
Technical configuration Data capture Analysis, segmentations
1 2 3 4 5
Activation, conversionCRM
Consult cost
