th anniversary year - samsika positive feedback form 2007.pdf · marketing personnel of...

4
World-class brand training centre comes of age th 12 Anniversary Year ® he birth of the Samsika Academy of Brand TM TManagement (SAB ) was admittedly altruistic. The man who had successfully built a plethora of brands felt he wanted “to give something back to the profession that had given him so much.” TM Like all good ideas, SAB too took root and instantaneously blossomed. The academy has two objectives: One, to formulate young minds and teach them the secrets of building winning brands. And the other to make available the wealth of experience that Jagdeep Kapoor has gleaned from decades of brand building so that the sales and marketing personnel of corporations can flower to full potential. TM On the first front, SAB is a designer school for brand marketing studies. Basic and Advanced courses .... ... .... .... ... .... .... ........ .... ... .... . . . . . . . . . . . .... ........ .... ... .... .... ........ .... ........ . . . . . . . . . .... ........ .... .....F om . . . r Sm a k A r f a si a w d or Tm k nE c n nAa c f Ma eti x le e cd is or r g el ci em Mub m ai t e his is o c rtify t T tha .. .. ... ... .. ... .. .... ... ... .... .... .... ... ... ... ... ... ... . a p J dee apo r g K o h a a na e n ir r ir d g e ec C am n nM a m tD to ma on u nts Pvt Sa s kM ak ng lta td i re ti C s L . th Brand Guru, Jagdeep Kapoor’s 9 New Bestselling Book SAMSIKA MARKETING CONSULTANTS PVT.LTD. ® WE BUILD WINNING BRANDS th 12 Anniversary Year Published by: Mrs. Asha Kapoor, Director - Samsika Academy of Brand Management on behalf of Samsika Marketing Consultants Pvt. Ltd. TM Mrs Asha Kapoor - Director, SAB , has put in over 36 years in the field of education. A double post-graduate with specialisation in Behavioural Psychology and Languages like English & French, Mrs.Asha Kapoor’s rich and varied experience helps immeasurably in understanding the intricacies of consumer behaviour. Schedule (Apr. 2007 - Mar. 2008) Day Course Date Last date for registration Friday 29 June 2007 Friday 15 June 2007 Tuesday 31 July 2007 Monday 16 July 2007 Friday 31 Aug 2007 Friday 17 Aug 2007 Monday 29 Oct 2007 Monday 15 Oct 2007 Tuesday 29 Jan 2008 Monday 14 Jan 2008 Monday 31 Mar 2008 Monday 17 Mar 2008 Do you sometimes feel that you have not been able to achieve fully what you are capable of ? Do you sometimes feel that if only your approach was not negative or tentative, you could have done better in your life and your career ? Whether in cricket, life, or Brand Sales you need to excel. 1800 Runs Brand Sale Khel Mein is an attempt to acquaint sales people with hurdles that might come their way and the constructive steps that need to be taken to overcome these very obstacles. The 11 Strategies serve as a practical guide to achieve success in Brand Sales. Right from identifying dreams, anticipating bouncers and applying masterstrokes, the author with his wide practical experience and conceptual clarity makes Brand Sales target a much less daunting prospect. In an interesting manner, the author takes you through the failures and depressions of the CAN’T Team and the successes and enthusiasm of the ANT team, wherein each of the 11 members of the ANT team; whether GALLANT or OBSERVANT, RELEVANT or TRIUMPHANT, teach you 11 ways to SCOREMORE in life, cricket and Brand Sales. The unique and powerful concept of 1800 Runs Brand Sale Khel mein would help you to think and execute your full potential both internally and externally. So, go ahead and SCOREMORE in life. is the Chairman and Managing Director of Samsika Marketing Consultants Pvt. Ltd., Mumbai, a leading strategic marketing consultancy, celebrating its Twelth anniversary year, with an impressive list of clients drawn from both Jagdeep Kapoor, multinational and Indian firms. He has worked on a large number of brands including Carrier, OTIS, Navneet, Halls, Mother Dairy, Seven Seas Seacod, Monginis, Frooti, Cinthol, Nirma, M-Seal, Fevicryl, Aptech, Arena, Fevicol, Bailey, Anchor, Panacea Biotec, Safal, Listerine, Ddamas, Nakshatra, Asmi, Sangini, Hiranandani, Motilal Oswal, Wizcraft, Balrampur Chini, Garware, Tetrapak, FedEx and Blue Dart. Widely considered to be a Brand Guru, Jagdeep Kapoor is a prolific writer and has authored several Best Sellers including 27 Brand Practices and Brand Seg’meant’ation. He is credited with the publication of over 1342 articles in newspapers and magazines such as the Economic Times, The Afternoon, Business Today, The Hindu Business, Business Standard and Deccan Herald. He has regularly conducted programmes on television and has anchored the popular marketing show Dream Merchants’. He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai, of which he is also an alumnus. in integrated brand management are offered. Here, theory and practice are brought to the student on a single platter so that he can divine the complexities of the marketplace even while absorbing the theory. Corporate training, on the other hand, consists of specially designed modules that drive home the secrets of building brands that can rule the market. Interspersed with valid, real life examples, Jagdeep Kapoor sharpens the claws of the marketing force, enabling them to grab greater market share. He elucidates on the finer points of leadership and its relation to the brand. TM SAB has played host to multinationals and some of India’s biggest conglomerates and trained them successfully . Timings : 8:30 a.m - 5:30 p.m BLUE STAR Best on Health R LTA NET TM Value Added Internet Services

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Page 1: th Anniversary Year - Samsika positive feedback form 2007.pdf · marketing personnel of corporations can flower to full ... celebrating its Twelth anniversary year, ... Frooti, Cinthol,

World-class brand training centre comes of age

th12 Anniversary Year

®he birth of the Samsika Academy of Brand TMTManagement (SAB ) was admittedly altruistic.

The man who had successfully built a plethora of brands felt he wanted “to give something back to the profession that had given him so much.”

TMLike all good ideas, SAB too took root and instantaneously blossomed.

The academy has two objectives:

One, to formulate young minds and teach them the secrets of building winning brands. And the other to make available the wealth of experience that Jagdeep Kapoor has gleaned from decades of brand building so that the sales and marketing personnel of corporations can flower to full potential.

TMOn the first front, SAB is a designer school for brand marketing studies. Basic and Advanced courses

.... ... .... .... ... .... .... ........ .... ... ..... . . . . . . . . . .

.... ........ .... ... .... .... ........ .... ......... . . . . . . . .

.... ........ .... .....F om. . . r

S m a k A r fa si a w d or

Tm

k nE c n n A a c f

Ma eti x le e c d is or

r g el c i em

Mubm ai

t e his is o c rtify tT tha

. . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . .

a pJ dee apo rg K o

h a a na e n ir r

ir d g e ec

C am n nM a m t D to

ma on u nts Pvt

Sa s kM a k ng lta td

i re ti C sL .

thBrand Guru, Jagdeep Kapoor’s 9 New Bestselling Book

SAMSIKAM A R K E T I N GCONSULTANTS

PVT.LTD.

®

WE BUILD WINNING BRANDS

th12 Anniversary YearPublished by:Mrs. Asha Kapoor, Director - SamsikaAcademy of Brand Management on behalf of Samsika Marketing Consultants Pvt. Ltd.

TMMrs Asha Kapoor - Director, SAB , has put in

over 36 years in the field of education. A double

post-graduate with specialisation in Behavioural

Psychology and Languages like English & French,

Mrs.Asha Kapoor’s rich and varied experience helps

immeasurably in understanding the

intricacies of consumer behaviour.

Schedule (Apr. 2007 - Mar. 2008)Day Course Date Last date for registration

Friday 29 June 2007 Friday 15 June 2007

Tuesday 31 July 2007 Monday 16 July 2007

Friday 31 Aug 2007 Friday 17 Aug 2007

Monday 29 Oct 2007 Monday 15 Oct 2007

Tuesday 29 Jan 2008 Monday 14 Jan 2008

Monday 31 Mar 2008 Monday 17 Mar 2008

Do you sometimes feel that you have not been able to achieve fully what you are capab le o f ? Do you sometimes feel that if only your approach was not negative or tentative, you could have done better in your

life and your career ? Whether in cricket, life, or Brand Sales you need to excel.

1800 Runs Brand Sale Khel Mein is an attempt to acquaint sales people with hurdles that might come their way and the constructive steps that need to be taken to overcome these very obstacles. The 11 Strategies serve as a practical guide to achieve success in Brand Sales. Right from identifying dreams, anticipating bouncers and applying masterstrokes, the author with his wide practical experience and conceptual clarity makes Brand Sales target a much less daunting prospect.

In an interesting manner, the author takes you through the failures and depressions of the CAN’T

Team and the successes and enthusiasm of the ANT team, wherein each of the 11 members of the ANT team; whether GALLANT or OBSERVANT, RELEVANT or TRIUMPHANT, teach you 11 ways to SCOREMORE in life, cricket and Brand Sales. The unique and powerful concept of 1800 Runs Brand Sale Khel mein would help you t o t h i nk and e x e c u t e y o u r f u l l potential both internally and externally. So, go a h e a d a n d SCOREMORE in life.

is the Chairman and Managing Director of Samsika Marketing Consultants Pvt. Ltd., Mumbai, a leading strategic marketing consultancy, celebrating its Twelth anniversary year, with an impressive list of clients drawn from both

Jagdeep Kapoor,

multinational and Indian firms. He has worked on a large number of brands including Carrier, OTIS, Navneet, Halls, Mother Dairy, Seven Seas Seacod, Monginis, Frooti, Cinthol, Nirma, M-Seal, Fevicryl, Aptech, Arena, Fevicol, Bailey, Anchor, Panacea Biotec, Safal, Listerine, Ddamas, Nakshatra, Asmi, Sangini, Hiranandani, Motilal Oswal, Wizcraft, Balrampur Chini, Garware, Tetrapak, FedEx and Blue Dart.

Widely considered to be a Brand Guru, Jagdeep Kapoor is a prolific writer and has authored several Best Sellers including 27 Brand Practices and Brand Seg’meant’ation. He is credited with the publication of over 1342 articles in newspapers and magazines such as the Economic Times, The Afternoon, Business Today, The Hindu Business, Business Standard and Deccan Herald. He has regularly conducted programmes on television and has

anchored the popular marketing show Dream Merchants’. He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai, of which he is also an alumnus.

in integrated brand management are offered. Here, theory and practice are brought to the student on a single platter so that he can divine the complexities of the marketplace even while absorbing the theory.

Corporate training, on the other hand, consists of specially designed modules that drive home the secrets of building brands that can rule the market.

Interspersed with valid, real life examples, Jagdeep Kapoor

sharpens the claws of the marketing force, enabling them to grab greater market share. He elucidates on the finer points of leadership and its relation to the brand.

TMSAB has played host to multinationals and some of India’s biggest conglomerates and trained them successfully .

Timings : 8:30 a.m - 5:30 p.m

BLUE STAR

Best on Health

R LTANETTM

Value Added Internet Services

Page 2: th Anniversary Year - Samsika positive feedback form 2007.pdf · marketing personnel of corporations can flower to full ... celebrating its Twelth anniversary year, ... Frooti, Cinthol,

Corporate training to build winning brandsBrand strategy workshops are an integral part of corporate training at

®Samsika Academy of Brand TMManagement (SAB ). Some of the

biggest business houses send their dynamic brand and marketing teams for fine tuning so that they can unders tand the b randbuilding process better.

Mr Jagdeep Kapoor clarifies onbrand building concepts

Mr Jagdeep Kapoor shares the

secrets of building winning brands

with Unichem Laboratories

The Godrej team with Mr Jagdeep

Kapoor after an interactive session

Fevicol sales team learns the

realities of the marketplace

Stock Holding Corporation staffers listen in rapt attention to Mr Jagdeep Kapoor

The brains trust of the Aditya Birla Groupwith Mr Jagdeep Kapoor

Mr Jagdeep Kapoor & Mrs Asha Kapoor with theManaging Director of Unichem Laboratories

Mr Jagdeep Kapoor explains the finer pointsof brand building to Blue Star executives.

The Panacea Biotec sales team after a training

session with Brand Guru Jagdeep Kapoor

® TMSAMSIKA TRAINING PROGRAMMESIn addition to Brand Management programmes,

® TMSamsika Academy of Brand Managementalso conducts Sales Training & Customer ServiceTraining programmes for corporates

® TMSamsika Sales Systems® TM

Samsika Avoid Sales Mistakes Module® TM

Samsika Buying Signals Module® TM

Samsika How to Close a Sale’ Module® TMSamsika Telemarketing Module® TMSamsika All Sales - No Jazz Module® TM

Samsika Sales Mock Calls Module® TM

Samsika Module for Handling Objections® TM

Samsika Product Story Module® TMSamsika Territory Planning Module® TMSamsika How to Appoint a Distributor Module® TMSamsika Test Your Negotiation Potential Module

®Samsika Sales Training Programmes

®Samsika Customer Service Training Programmes® TM

Samsika Customer Service Quality Module® TM

Samsika Customer Service Standards Module® TMSamsika Customer Service Attitudes & Skills Module® TMSamsika Relationship Marketing Modules

® TMa) Samsika Sambandh, nahin to Sab Bandh Module® TM

b) Samsika Rishtey Module

“It was an interactive session on various aspectsrelated to marketing. The participants benefitedimmensely from the talk and this would helpthem in devising appropriate strategies forbusiness growth and development.”

— Stock Holding Corporation of India Ltd.

BACKFEED

F EDBACKE

“We like the way the mostcomplicated things were presentedin a simple way. We liked thefriendly and open discussion andthe positive and interactive mode ofthis brand training.”

— Panacea Biotec

“The personality of Mr Kapoor, the

oratory, the presentation skills, the

lively and down to earth examples

— were very stimulating. A brand

needs to be brought up like a child

with love, care and understanding.

It was a wonderful, comprehensive,

logical and interactive training session.”

— Bluestar Ltd.B CFEED A K “(The training) helped us to know the

mistakes made by the salesperson in themarket in handling different types of customers.Sales persons were addressed at their levelwith easy to understand examples. (The training)gave us very good ideas to improve ourselves, to improve our style of work and productivity.”

— Pidilite

F EDBACKE

“Key concepts were illustrated in amost lucid manner. The sessions werevery interactive with a high focus ondiverse industry examples. It gave aninsight into actual brand building.”

— Unichem Laboratories Ltd.

BACKFEED

“The session helped us to know commonthings which we were regularly doing wrongbut were unaware of, Mr Kapoor helped us knowthem in detail. The training programme wasvery fruitful as it helped us brush up skills whichwe were not utilising in a better way.”

— Godrej Soaps

BACKFEED

“It was extremely useful. The structuredmethod of brand building was unique. Sucha complicated subject was made to lookso simple and easy. The modular methodwas helpful. One can take what one can absorband practise - one or more at a time - to suitoneself.”

— Aditya Birla Group.

F BACKEED

®MR

BLUE STAR

SHCIL

�4�1�1�7�/�8�/�9�,� �O�b�e�r�o�i� �G�a�r�d�e�n� �E�s�t�a�t�e�s�,� �4�t�h� �F�l�o�o�r�,� �C� �W�i�n�g�,� �N�e�a�r� �C�h�a�n�d�i�v�a�l�i� �S�t�u�d�i�o�s�,� �P�o�w�a�i�,� �O�f�f� �S�a�k�i�v�i�h�a�r� �R�o�a�d�,� �A�n�d�h�e�r�i� �(�E�)�,� �M�u�m�b�a�i� �4�0�0� �0�7�2� �T�e�l�.� �:� �(�0�2�2�)� �2�8�4�7� �7�7�0�0�/�2�8�4�7� �7�7�0�1�/�2�8�4�7� �0�2�1�4�/�2�8�4�7� �0�2�1�5� �F�a�x� �:� �(�0�2�2�)� �2�8�4�7� �7�6�9�9� �E�m�a�i�l� �:� �j�k�a�p�o�o�r�@�s�a�m�s�i�k�a�.�c�o�m� �w�w�w�.�s�a�m�s�i�k�a�.�c�o�m

®Samsika Academy ofTMBrand Management

Page 3: th Anniversary Year - Samsika positive feedback form 2007.pdf · marketing personnel of corporations can flower to full ... celebrating its Twelth anniversary year, ... Frooti, Cinthol,

POSITIVE FEEDBACK ON MRS ASHA KAPOOR’S TRAINING

® TMTHE ONE-DAY SAMSIKA BRAND MANAGEMENT CERTIFICATE COURSE

Nomination FormThe Director

® TMSamsika Academy of Brand Management

4117/8/9, Oberoi Garden Estates

4th Floor, C Wing, Near Chandivli Studios, Powai

Off Sakivihar Road, Andheri (E), Mumbai 400 072

Tel (022) 28477700/01, (022) 28470214/15

Fax (022) 28477699 E-mail : [email protected]

Day Course Date Last date for registration

Friday 29 June 2007 Friday 15 June 2007

Tuesday 31 July 2007 Monday 16 July 2007

Friday 31 Aug 2007 Friday 17 Aug 2007

Monday 29 Oct 2007 Monday 15 Oct 2007

Tuesday 29 Jan 2008 Monday 14 Jan 2008

Monday 31 Mar 2008 Monday 17 Mar 2008

Madam

The following representatives of our company® TMwill attend the One-day Samsika Brand Management Certificate Course on :

Tick appropriate box

Name Designation

1

2

3

4

Our Cheque/Demand Draft No for Rs

drawn in favour of is enclosed. Samsika Marketing Consultants Pvt Ltd

We have noted that the amount is non-refundable.

Name

Company Name

Address

Tel Fax E-mail

Signature

More testimonals overleaf on how SAB training programmes have helped corporates

Many thanks to Mrs Asha Kapoor for a wonderful

opening to today’s training session. It was a great

training session.

- Pradip Jadhav, Navneet Publications

Mrs Asha Kapoor was particularly useful in helping us to

deal with tension, and to address anxiety and phobias.

- Vikas Zutshi, Panacea Biotec

Mrs Asha Kapoor’s session on Cognition, Conation and

Affect helped us understand positive and negative

behaviour. It taught us to deal with phobias and fears.

- Satyajit Bhatt, Panacea Biotec

I liked the positive attitude session presented by Mrs

Asha Kapoor. The presentation skills part was excellent.

- Praveen Srivastava, Navneet Publications

Mrs. Asha’s session was also very useful

- Sony Mathew, Unichem

Mrs Asha Kapoor’s module on how to increase concentration while doing sales presentations was really helpful.- Shailendra Punde, Navneet Publications

I liked Mrs Asha Kapoor’s session where mental toughness is discussed. As sales persons we are always under high pressure or tension. This creates lots of problems both in family life and professionally. Through this programme I learnt how to be happy and keep others happy also. If I am without tension, I can increase my productivity by 100% so my area will achieve the company’s target- Jayanta Guha, Panacea Biotec

®SAMSIKAM A R K E T I N GCONSULTANTS

PVT.LTD.

WE BUILD WINNING BRANDS

th12 Anniversary YearThere are only 40 seats for each One-day

®Samsika Brand Management Certificate TMCourse . Book soon to avoid

disappointment. Send in your

Nomination Form now along with your

Cheque/DD drawn in favour of

Samsika Marketing Consultants Pvt ltd

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Page 4: th Anniversary Year - Samsika positive feedback form 2007.pdf · marketing personnel of corporations can flower to full ... celebrating its Twelth anniversary year, ... Frooti, Cinthol,

CorporateBrand & Sales Management

36,000SAMSIKAM A R K E T IN GCONSULTANTS

PVT.LTD.

®

Managers & MBAstrained

POSITIVE FEEDBACK ON BRAND GURUJAGDEEP KAPOOR’S TRAINING

®Companies that have benefitted from the SAB (Samsika Academyof Brand Management) training programmes have this to say :

Lots of case examples to illustratevarious concepts and points.Very participative and interactive.- Birla Sunlife Asset Management The delegates who attended the

training have given us a lot ofpositive feedback.- The British Council

My people picked upinteresting pointers from thepresentation on how to go aboutachieving more share of theconsumer’s mind and heart.All of us found Jagdeep Kapoor’scomments very relevant to ourbusiness. - Tetrapak

Well structured. Simplificationof the highest order. Learningis actionable.- Grasim-Cements

The wit and humour of Jagdeep Kapoorin putting his point across to the audience— excellent! The presenter, Mr Kapoorwas very well prepared. He was very lively,interactive and gave live examples. - Rolta

Encouragement to express freeopinions or views. Explained in amanner understood by marketingand non-marketing personnel. - Hindalco

Simplicity, interactiveness and humour.The concepts were conveyed in an easyto understand as well as easy to implement manner. - Indal

The training was quitecaptivating and eachone in the audienceenjoyed JagdeepKapoor’s session. - Searle (I) Ltd

A great, positive way of forcing usto think out of the box. Thisprogramme is a great motivatorExcellent presentation coupledwith real life examples. - Aptech

The simple and lucid language ofthe training programme, preparedin the modular pattern, is themost efficient Astra. — Monginis

The training was both exhilarating andeducative — World Trade Centre

The training was practicaland down to earth withlive examples.Such training should bepart of an ongoingprocess. — Mother Dairy

The participants foundJagdeep Kapoor’s session onBrand Positioning enjoyable,informative and useful. — Bombay UniversityCommerce Professors

Jagdeep Kapoor’s clarity of thought andhumility were unparalleled. How simplyhe explained the complex subject ofbrand building! — Bombay CharteredAccountants Society

The best thing I liked about thistraining session is that it wasconducted and organised in a verysystematic and correct manner.All the activities were conductedvery smoothly. — Navneet

I am yet to meet a man with such clearbrand and marketing fundamentals. — Atco

Openness of the trainer.Wide and vast experience.Good and relevant examples. — Graviera Suitings

All the participants of the workshop expressed a deep sense of satisfaction at the way JagdeepKapoor exposed them to subject which was assigned to him and he answered the queriesraised by them during the session. — Bombay Chamber of Commerce & Industry

Precise and crisp talkwith relevant examples.Very simple, methodical,easy to implement andeasy to remember. — IPCA

THE CAKE SHOP

®

ATM

COMPUTER EDUCATION

®

NAVNEETMOTHER DAIRY

FRUIT & VEGETABLE LTD

Crisp to the point presentation foreasy understanding. Simple tounderstand modules. Practical andImplementable to the PharmaIndustry and in Particular — Unichem

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