tfl: travel planning for venues holding one-off events 5 h june 2008 damian price – mott macdonald...
TRANSCRIPT
TfL:
Travel Planning for
Venues holding
One-Off Events5h June 2008
Damian Price – Mott MacDonald
Structure of presentation
• Introduction to one-off travel planning
• The 4 pilot travel plans
• Key findings from pilots
• Potential impact
• Moving forward
How could established travel plan practices work for venues that hold one-off events?
Is there a case for one-off event travel planning?
What type of events are covered?
Process is for venues that hold one-off
events
Why travel plan for a one-off event?
‘The events industry is by its very nature, a throw-away industry. We need to minimise this
where possible’
&
‘A recent survey of music event attendees found 84% were concerned about the
environmental impact of travel to and from such events’
One-off events in London
• Conferences / Exhibitions
o 145 trade events
o 71 consumer shows
o 6.6m visitors to London
o ~14m total event attendees
• Large music event venue: 0.5 million attendees annually
• Typical workplace of 250 staff 56,000 trips
• Medium venue of2000 400,000 trips
Characteristics to consider
• The audience
o Not engaged with venue
o Limited contact opportunity
o Low knowledge of options
o Wide catchment
• The event & venue
o Timings vary
o Space/design limitations
o Event & venue separate
o Ticket purchase
• Regulatory Issues
The 4 pilot travel plansInternational Confex 2008 Valentine “Love Run”Valentine “Love Run”
Carling Academy, Brixton Kentish Town Forum
Approach
Amending and adapting the workplace approach
•Establish objectives and stakeholders
•Baseline (site audit)
•Travel survey
•Initiatives
•Action Plan
•Follow up
Key Issues
Face to face surveying ensures data
Information should be number one priority:
No information provided
Only flight information
Eurostar terminates at Waterloo
Incorrect information
Nothing on walking and cycling
Visitor travel – Origins
• Wide catchment:
• Only 46% for Kentish Town from London
• Only 29% for Brixton from London (17% from overseas)
• 62% for Earls Court directly from their home
• 57% for Kentish Town directly from home
Origins for Brixton Academy
The 4 pilots – key findings
2132289
78
67
55
74
Walk Cycle PublicTrans
Car(driver or
pax)
Confex
Love Run
Brixton
Kentish Tow n
Mode Share (main mode)
Travel Plan Initiatives - Internet
Travel Plan Initiatives – Real Time Info
Initiatives – Facilitating Walking
Initiatives – Facilitating Cycling
The impact of the pilots
Potential Modal Shift:
• Earls Court:3,000,000: annual visitors
• Aim: 3% increase in sustainable travel = 90,000 visitors
• Academy – 15,000 / Forum – 8,000
Other Benefits for the Venue
• Car Parking Management
• Corporate and Social Responsibility
• Increase attractiveness of the venue
Next Steps
Should one-off event travel planning be rolled out further?
• Assessment of the project:• Overall
• Individual travel plans
• Transferable benefits
• Follow up monitoring
• Criteria for site selection
• Amending workplace approach
• Expansion of the impacts of travel planning
Thank you – any questions?