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TfL:
Travel Planning for
Venues holding
One-Off Events5h June 2008
Damian Price – Mott MacDonald
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Structure of presentation
• Introduction to one-off travel planning
• The 4 pilot travel plans
• Key findings from pilots
• Potential impact
• Moving forward
How could established travel plan practices work for venues that hold one-off events?
Is there a case for one-off event travel planning?
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What type of events are covered?
Process is for venues that hold one-off
events
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Why travel plan for a one-off event?
‘The events industry is by its very nature, a throw-away industry. We need to minimise this
where possible’
&
‘A recent survey of music event attendees found 84% were concerned about the
environmental impact of travel to and from such events’
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One-off events in London
• Conferences / Exhibitions
o 145 trade events
o 71 consumer shows
o 6.6m visitors to London
o ~14m total event attendees
• Large music event venue: 0.5 million attendees annually
• Typical workplace of 250 staff 56,000 trips
• Medium venue of2000 400,000 trips
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Characteristics to consider
• The audience
o Not engaged with venue
o Limited contact opportunity
o Low knowledge of options
o Wide catchment
• The event & venue
o Timings vary
o Space/design limitations
o Event & venue separate
o Ticket purchase
• Regulatory Issues
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The 4 pilot travel plansInternational Confex 2008 Valentine “Love Run”Valentine “Love Run”
Carling Academy, Brixton Kentish Town Forum
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Approach
Amending and adapting the workplace approach
•Establish objectives and stakeholders
•Baseline (site audit)
•Travel survey
•Initiatives
•Action Plan
•Follow up
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Key Issues
Face to face surveying ensures data
Information should be number one priority:
No information provided
Only flight information
Eurostar terminates at Waterloo
Incorrect information
Nothing on walking and cycling
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Visitor travel – Origins
• Wide catchment:
• Only 46% for Kentish Town from London
• Only 29% for Brixton from London (17% from overseas)
• 62% for Earls Court directly from their home
• 57% for Kentish Town directly from home
Origins for Brixton Academy
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The 4 pilots – key findings
2132289
78
67
55
74
Walk Cycle PublicTrans
Car(driver or
pax)
Confex
Love Run
Brixton
Kentish Tow n
Mode Share (main mode)
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Travel Plan Initiatives - Internet
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Travel Plan Initiatives – Real Time Info
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Initiatives – Facilitating Walking
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Initiatives – Facilitating Cycling
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The impact of the pilots
Potential Modal Shift:
• Earls Court:3,000,000: annual visitors
• Aim: 3% increase in sustainable travel = 90,000 visitors
• Academy – 15,000 / Forum – 8,000
Other Benefits for the Venue
• Car Parking Management
• Corporate and Social Responsibility
• Increase attractiveness of the venue
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Next Steps
Should one-off event travel planning be rolled out further?
• Assessment of the project:• Overall
• Individual travel plans
• Transferable benefits
• Follow up monitoring
• Criteria for site selection
• Amending workplace approach
• Expansion of the impacts of travel planning