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<ul><li> 1. PROJECT OVERVIEW THE DEVELOPMENT OF 855 WIN ACCIDENT OVERVIEW The purpose of this presentation is to propose the development of a comprehensive Legal and Medical Marketing line with a variety of unique components that are developed in house, giving a competitive edge, creating the opportunity for franchising of the brand, allowing a strong footing in the personal injury market, giving back to the urban and ethnic community through the development of new job opportunities, and bringing in multiple additional revenue streams. </li></ul><p> 2. ABOUT THE DEVELOPING COMPANY LOYALTY ENTERPRISE About Us Loyalty Enterprise and its partners have been in the field of overall Multi-Media Production, Brand Development, Advertising, Marketing and Creative Concept Creation for about 10 years. With a diverse background in Television Production, Printing, Web Development and Marketing, Social media and much more, these skills have been combined and focused on creating a unique approach to every new project to ensure that the end result is a product that is Unique in its market, standing out boldly from the competition. We specialize in properly organizing project budgets by executing all services in house along with a variety of cross promotion techniques, to ensure top ROI. Experience With Personal Injury Having worked with mostly Personal Injury related clients over the past 5 years, we not only have an understanding of how to develop an effective brand and marketing system for this field, but also have an insight and understanding of the business. In addition our close family and friends are Medical Doctors and Attorneys that have been able to contribute through deposition and referrals. 3. PURPOSE OF 855 WIN ACCIDENT WHY DEVELOP THIS MARKETING LINE Unique In House Development Personal Injury is already a very lucrative market, but can be very expensive to stand out amongst competitors that are investing millions to hold the spot light. Because we develop everything in house, take an Out-Of-The-Box and will share in the company, production, branding, concept and marketing costs will be a fraction of what competitors will spend. This means a greater impact can be made with a smaller investment, which results in a greater ROI. Multiple Revenue Streams Unlike most marketing or referral lines that rely purely on calls or marketing fees, our goal is to generate revenue in the traditional way, along with offering the opportunity for Attorneys to utilize the already developed brand which would allow for start-up costs, annual contracts and purchasing of a variety of our web, print, television and other marketing materials. Create New Job Opportunities Because many of our concepts involve grass roots marketing and targeted Urban and Ethnic promotions, the development of this company will create a variety of jobs in every new territory that the brand enters. 4. DIVERSITY OF THE MARKETING LINE MEDICAL DOCTOR OR ATTORNEYS DIRECT MARKETING SERVICE Referral Line Option The 855 Win Accident line can be developed to operate within the legal guidelines of every state, as a referral line. It can be developed to follow any and all advertising requirements in any area. Medical Marketing Service The 855 Win Accident line can be developed to operate directly as the marketing service of a Medical Doctor, which may allow for more flexibility in terms of advertising guidelines. We have a Neurosurgeon within our Network that is capable of acting as the Medical Doctor for the companies representation. Attorney Marketing Service The 855 Win Accident line can be developed to operate directly as the marketing service of an Attorney, which may allow for more flexibility in terms of advertising guidelines. 5. 855 WIN ACCIDENT BRAND DEVELOPMENT A MEMORABLE NAME WITH A POWERFUL IMAGE Brand Development In such a competitive but lucrative industry, developing a powerful brand is half the battle, and is often overlooked by most companies, regardless of the field. Taking into consideration a unique concept for the line, we will combine a vibrant idea, logo and color set and then apply this to all marketing material outlets including: Developing a powerful brand and maintaining its consistency, will be important to stand out amongst competitors, appear professional and capable to potential clients or patients and appeal to firms that are interested in utilizing the brand. We are fully capable of the entire development of this brand, while keeping in mind the importance of localized brand recognition (Connecting local customs, culture and ideas to certain advertising and marketing concepts). Television Commercials Web Videos Websites Print Materials Presentation Materials Office Branding Billboards Email Marketing Landing Pages Viral Marketing Event Marketing Endorsements SMS Marketing Direct Mailing Faxes Office Collateral Multi-Lingual Materials Social Media Radio Marketing Smart Phone Apps Press Releases &amp; Blogs Trade Shows Unique Territory Concept Marketing And Much More 6. Marketing Material Development THE PIECES THAT MAKE UP THE PUZZLE Website Development Without question, the web plays a significant role in how a potential client or patient connects with a practice. Look, Feel, Ease of use, Information-Rich and most of all Discoverability, all play a major role in the end decision that a potential patient or client will make. We will develop a fully optimized, google-friendly and multi-lingual website that will boast professionalism and entice potential clients or patients. Micro-Site Marketing System The most distinctive portion of our Web Development System is our Micro-Site Marketing System, which is in a class by itself. Unparalleled by any competitor, we have developed a system of development for thousands of websites based on a combination of a variety of personal injury search terms coupled with countless territories. This literally means a website for every topic of personal injury, for every city, county or state, for every language, all creating back-links in google, boosting the overall brand presence of the company. Being that this is unattainable conceptually and affordably by most competitors, we will stand in a class of our own, and will quickly begin picking up cases for a variety of overlooked searches in many overlooked territories and cities. This also allows for easy franchising or reselling of the brand in specific areas. 7. Marketing Material Development CONTINUED THE PIECES THAT MAKE UP THE PUZZLE Unique Web Video Marketing Another very unique formula we have created is in the realm of Web Video Marketing. Similar to the Micro-Site concept, we develop hundreds and thousands of videos for the web that are territory and topic specific. Creating a specific video for a specific personal injury topic for a specific city is a task the is arduous for most competitors and unachievable due to budget constraints. Because all videos are created, uploaded, optimized and distributed in-house, mass exposure is achievable on the web through video. Combine fully customized videos, with Video accounts that are territory specific and syndicated to all top video sites on the internet, you have a system of video that will dominate the search engines. Given that video is statistically proven to be more effective in delivering a message than website text content, what can be created is a potential monopoly of web viewership in a variety of territory specific markets. This will also be very favorable for those intending to acquire the brand in their territory, offering a tool they will not be able to find anywhere else. 8. Marketing Material Development CONTINUED THE PIECES THAT MAKE UP THE PUZZLE Unique Social Development Facebook Most competitors build a single Facebook promotional page. We build a social page per territory, and update territory specific social updates. We have the potential to couple this territory specific Facebook ads leading directly back to the territory specific page. Every page is fully customized with link backs to a territory specific website Twitter Twitter accounts are custom designed and are territory specific. We can utilize our in-house trending topic software to search for potential clients or patients that are tweeting about a recent accident, and send them contact information or other assistance Other Social Sites We build a local presence on a variety of other popular Social Sites including Instagram, LinedIn, Myspace and more! 9. Marketing Material Development CONTINUED THE PIECES THAT MAKE UP THE PUZZLE Television Commercials Unique Television Commercials that are topic specific and territory specific, will be developed and distributed based on the most proper and appropriate placement of the ad. We handle all production as well as Media Buying and Placement in- house. With years of experience in this area, we understand where these types of ads are best fitted. All commercials are multi-lingual. The territory specific customization of the Ads, offers a unique component for any potential purchaser of the brand in their territory, and therefore an additional revenue stream through production and media buying. Radio Commercials Unique Radio Commercials that are topic specific and territory specific, will be developed and distributed based on the most proper and appropriate placement of the ad. We handle all production as well as Media Buying and Placement in-house. With years of experience in this area, we understand where these types of ads are best fitted. All commercials are multi- lingual. The territory specific customization of the Ads, offers a unique component for any potential purchaser of the brand in their territory, and therefore an additional revenue stream through production and media buying. 10. Marketing Material Development CONTINUED THE PIECES THAT MAKE UP THE PUZZLE Collateral Marketing Materials Materials that can be touched are often very effective. These pieces can be brought home or given to friends and family that might require the services. That is why Flyers, Rack Cards, Mailers, Marketing Cards, Tri-Folds and other hand outs are an important part of the brand build out and marketing system. All Collateral Materials are topic specific and Multi-Lingual. They can all be customized to specific territories to create local identity. 11. Marketing Through Press Releases and Blogs BLASTING OUT THE MESSAGE Press Releases Online press releases generate additional media exposure for websites, videos and micro sites. In addition to securing placements in traditional media outlets, press release submission sites introduce the 855 Win Accident to a wide range of potential new clients, journalists and referral attorneys. Online press release submissions allow 855 Win Accident to attain top rankings in Google News, PR Web, Yahoo News, Bing and other News Sites for targeted terms. Blogs Legal blogs present an effective way for 855 Win Accident to attract more visitors to their websites by educating potential clients on current legal hot topics. They are an excellent way to get information and legal opinions out there. By continually adding new and current content, legal blogs encourage more frequent visits by potential clients that are looking for representation. 12. Entertainment And Cultural Marketing EFFECTIVELY REACHING THE CONSUMER WHERE THEY ARE MOST ENGAGABLE Personal Injury Entertainment Marketing In any field or business, entertainment is an area where someone is most engageable, if reached out to in the proper way. With years of experience in promotions, concert management, bookings and other entertainment promotions and endorsement projects, we have truly cornered this area of marketing in our own way. When applied consistently, this can often be one of the most effective forms of reaching out. Unique Event Marketing By hosting our own events and tours, we have more control over the placement of the brand, and can ensure that we properly impact all attendees of the event. This can involve ensuring the artists make proper mention of the brand, endless control over banners, creative video event marketing, hand outs and much more. This is also a tool that potential brand acquirers will find extremely unique in marketing their practice. No longer rely on promoters for weak branding. By booking a variety of major artists, we can create the impact we want. 13. Entertainment And Cultural Marketing CONTINUED EFFECTIVELY REACHING THE CONSUMER WHERE THEY ARE MOST ENGAGABLE Local Artist Grass Roots Marketing By focusing on Grass Roots local artist marketing opportunities, we can attach the brand to local artists of all genres who are more willing to push the brand and to be sponsored by a major company. On a smaller budget we will open up more avenues of exposure via Mixtapes, Flyers, Event Performances, Social Sites, Websites, Fan Promotion and more. In addition we will be creating jobs for the artists and their promotional teams as they will be tasked with the distribution of marketing materials and will have an appropriate budget to do so. By distributing a set monthly budget to a variety of local artists in multiple territories, quick and mass brand exposure will occur. Bus Parties by Territory A unique option for local marketing are Bus Parties to local events and clubs. These bus parties offer a safe alternative to party-goers to make sure that they are safely brought to and from events where alcoholic beverages are consumed. This promotes a positivity of the brand and will maintain a clean image in the market. This ties in with our already developed brand Live Longer Party Longer with 855 Win Accident Bus Parties. Buses can be wrapped, and on bus video screens can be serviced with video commercials and other hand outs. Bus events are entirely customizable, and are therefore also a very unique marketing tool for potential acquirers of the brand in their respective territories. 14. Additional Marketing Tools UNIQUE CONCEPTS Injury App A smart phone app that is marketed as a family necessity, the presentation of this tool creates a sense of comfort in all users that they will have immediate access to medical and legal assistance in the event of an accident. The app will allow users to Document the injury and find immediate medical and legal assistance in their local territory. The marketing materials and image of this application will be designed with Public Affairs in mind. Tow Truck Company Program Our tow truck company program follows all advertising guidelines for Personal Injury marketing to avoid being labeled as solicitation. Tow Truck companies enrolled in the program will receive a free localized website in return for website Ad placements. 15. BRAND LICENSING MARKETING MATERIALS EFFECTIVELY PRESENTING ATTORNEYS AND MEDICAL PROFESSIONALS 855 WIN ACCIDENT Show And Prove Developing the materials that showcase the capabilities, tools, resources and overall package that the 855 Win...</p>