Create something catchy that could be used for the headline. Keep keywords and requested subjects in mind as you craft this section. Consider including two or three titles, to show various directions the topic could go.

Proposed Article Title:

Although most marketers will generate keywords after accepting a pitch, consider doing a little leg work and make suggestions. Sometimes a client will ask for pitches based on keywords they hope to target. If that's the case, include them here.

Suggest Keywords:

List the specific persona(s) or level of reader here.

Audience:

Keep this concise. Pitch reviewers simply don't have time to read more than a paragraph or two. Focus on the angle you're taking and summarize the key points you plan to make. Consider including a list of subheads to indicate the article flow and topics all at once.

Summary:

Note the approximate amount time it would take you to complete the assignment once your pitch is accepted. Giving the client an estimated turnaround time helps them prioritize. It also signals to them that you’ve thought through your idea -- and can deliver it.

Turnaround Time:

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Article Pitch

Pitching isn't one-size-fits-all. Each approach will vary per client since some ask for specialized information such as which category, audience or campaign you're targeting. This template is a general guideline. Customize it to fit the requirements laid out by the client you're pitching.