television advertisement - wikipedia, the free encyclopedia

8/12/2019 Television Advertisement - Wikipedia, The Free Encyclopedia

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3/15/14 Televisi on advertisement - Wikipedia, the free encyclopedia

en.wikipedia.org/wiki/Television_advertisement 1/16

Television was still in its experime phase in 1928, but the medium's potential to sell goods was already predicted.

Tele vision advertis ementFrom Wiki pedia, the free encyclopedia

A commercial advertisement on television (usually abbreviated toTV commercial , ad , ad-film , and knownUK asadvert, orTV Advert [1]) is a span of television programming produced and paid for by an organizwhich conveys a message, typically to market a product or service. Advertising revenue provides a signi portion of the funding for most privately owned television networks. The vast majority of television advertisetoday consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods,services and ideas since the dawn of television.

The effects of television advertising upon the viewing public (and the effects of mass media in general) have beensubject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media R esearch, is often used as a metric for televisioadvertisement placement, and consequently, for the rates charged to advertisers to air within a given network,television program, or time of day (called a "daypart").

In many countries, including the United States, television campaignadvertisements are considered indispensable a political campaign. In other countries, such as France, political advertising on television is heavily restricted,[2]while some countries, such as Norway, completely ban political ads.

The first official, paid television advertisement was broadcast in theUnited States on July 1, 1941 over New York station WNBT (nowWNBC) before a baseball game between the Brooklyn Dodgers andPhiladelphia Phillies. The announcement f or Bulova watches, for whichthe company paid anywhere from $4.00 to $9.00 (reports vary),displayed a WNBT test pattern modified to look like a clock with the

hands showing the time. The Bulova logo, with the phrase "Bulova WatchTime", was shown in the lower right-hand quadrant of the test patternwhile the second hand swept around the dial for one minute.[3][4]

The first TV ad broadcast in Asia was on Nippon Television in Tokyo onAugust 28, 1953, advertising Seikosha (now Seiko), which alsodisplayed a clock with the current time.[5] The first TV ad broadcast inthe UK was on ITV on 21 September 1955, advertising Gib bs SR toothpaste.

Until the early 1990s, advertising on television had only been affordablefor large companies willing to make a significant investment, but theadvent of desktop video allowed many small and local businesses to produce television ads for airing on local cable TV services.

Contents

1 Characteristics
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2 TV advertisements around the world2.1 United States of America

2.1.1 Popularity2.1.2 Restrictions2.1.3 Are advertisements also programming?

2.2 Europe2.2.1 United Kingdom

2.2.2 Germany2.2.3 Greece2.2.4 France2.2.5 Ireland2.2.6 Finland2.2.7 Russia2.2.8 Denmark 2.2.9 Norway

2.3 Asia-Pacific2.3.1 India2.3.2 Malaysia2.3.3 The Philippines2.3.4 Australia2.3.5 New Zealand2.3.6 South Korea

2.4 Latin America2.4.1 Argentina

3 Use of popular music4 Future of TV advertisements

5 See also6 References7 External links

Characteristics

Television advertising in the U.S. and in other countries involves two main tasks: 1.) creating a televisionadvertisement that meets broadcast standards, and 2.) placing the advertisement on television via a targemedia buy that reaches the desired customer.

To accomplish these tasks, it is important to choose a television production company and advertising age pertinent expertise in these two arenas, and it is preferable to choose an agency that both produces adveand places air time, because expertise in broadcast quality production and broadcast standards is vital toadvertisement's acceptance by the networks. After the advent of cheap video software and consumer canumerous individuals have offered video production services on the internet. Video production companinot regularly place TV ads on the air often have their productions rejected by networks for technical or issues, due to their inexperience with creating broadcast-ready content.
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A still from an animated TVadvertisement

Many television advertisements feature songs or melodies ("jingles") or slogans designed to be striking amemorable, which may remain in the minds of television viewers long after the span of the advertising caSome of these ad jingles or catch-phrases may take on lives of their own, spawning gags that appear in ftelevision shows, magazines, comics, or literature. These long-lasting advertising elements may be said ttaken a place in the pop culture history of the demographic to whom they appeared. An example is the e phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Wcigarettes from the 1950s to the 1970s. Variations of this catchy dialogue and direct references to it appmuch as two decades after the ad campaign expired. Another example is "Where's the Beef?", which gr popular it was used in the 1984 presidential election by Walter Mondale. And yet another popular catch"I've fallen and I can't get up", which still appears occasionally, over two decades after its first use. Somadvertising agency executives have originated more than one enduring slogan, such as Mary Wells Lawris responsible for such famous slogans as "Raise your hand if you're Sure", "INew York" and "Trust thetouch."

Advertising agencies often use humor as a tool in their creative marketing campaigns. In fact, many psycstudies have attempted to demonstrate the effects of humor and their relationship to empowering adverti persuasion.

Animation is often used in advertisements. The pictures can vary from hand-drawn traditional animation to computer animation. By using animatedcharacters, an advertisement may have a certain appeal that is difficult to achievewith actors or mere product displays. Animation also proofs the advertisementfrom changes in fashion that would date it. For this reason, an animatedadvertisement (or a series of such advertisements) can be very long-running,several decades in many instances. Notable examples are the series of advertisements for Kellogg's cereals, starring Snap, Crackle and Pop and alsoTony the Tiger. The animation is often combined with real actors. Animatedadvertisements can achieve lasting popularity. In any popular vote for the mostmemorable television advertisements in the UK (such as on ITV[6] or Channel4[7]) the top positions in the list invariably include animations, such as the classicSmash and Creature Comfortsadvertisements.

Other long-running ad campaigns catch people by surprise, even tricking the viewer, such as the Energizadvertisement series. It started in the late 1980s as a simple comparison advertisement, where a room fu battery-operated bunnies was seen pounding their drums, all slowing down...except one, with the EnergYears later, a revised version of this seminal advertisement had the Energizer bunny escaping the stage anon (according to the announcer, he "keeps going and going and going..."). This was followed by what ap be another advertisement: viewers were oblivious to the fact that the following "advertisement" was actu parody of other well-known advertisements until the Energizer bunny suddenly intrudes on the situation,announcer saying "Still going..." (the Energizer Battery Company's way of emphasizing that their battery than other leading batteries). This ad campaign lasted for nearly fifteen years. The Energizer Bunny serie been imitated by others, via a Coors Light Beer advertisement, in motion pictures, and even by currentadvertisements by GEICO Insurance.

TV advertisements around the world

United States of America
http://en.wikipedia.org/wiki/GEICOhttp://en.wikipedia.org/wiki/Coors_Brewing_Companyhttp://en.wikipedia.org/wiki/Parody_advertisementhttp://en.wikipedia.org/wiki/Energizer_Bunnyhttp://en.wikipedia.org/wiki/Creature_Comfortshttp://en.wikipedia.org/wiki/Television_advertisement#cite_note-7http://en.wikipedia.org/wiki/Channel_4http://en.wikipedia.org/wiki/Television_advertisement#cite_note-6http://en.wikipedia.org/wiki/ITV_(TV_network)http://en.wikipedia.org/wiki/Live-action/animated_filmhttp://en.wikipedia.org/wiki/Tony_the_Tigerhttp://en.wikipedia.org/wiki/Snap,_Crackle_and_Pophttp://en.wikipedia.org/wiki/Kellogg%27shttp://en.wikipedia.org/wiki/Character_animationhttp://en.wikipedia.org/wiki/Traditional_animationhttp://en.wikipedia.org/wiki/Animated_cartoonhttp://en.wikipedia.org/wiki/I_Love_New_Yorkhttp://en.wikipedia.org/wiki/Mary_Wells_Lawrencehttp://en.wikipedia.org/wiki/I%27ve_fallen_and_I_can%27t_get_uphttp://en.wikipedia.org/wiki/Walter_Mondalehttp://en.wikipedia.org/wiki/U.S._presidential_election,_1984http://en.wikipedia.org/wiki/Where%27s_the_Beef%3Fhttp://en.wikipedia.org/wiki/Winston_(cigarette)http://en.wikipedia.org/wiki/Winston_tastes_good_like_a_cigarette_shouldhttp://en.wikipedia.org/wiki/Pop_culturehttp://en.wikipedia.org/wiki/Literaturehttp://en.wikipedia.org/wiki/Comicshttp://en.wikipedia.org/wiki/Jinglehttp://en.wikipedia.org/wiki/File:Lasolcommercial.jpg


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In the United States, the Nielsen ratings system measures audience viewership of television programs, aa way for television broadcasters to determine how popular their television shows are, so that they can drates to charge advertisers for air time.

For each hour in a broadcast day, advertisements take up a fairly consistent proportion of the time. Com breaks have become longer. In the 1960s a typical hour-long American show would run for 51 minutes advertisements. Today, a similar program would only be 42 minutes long; a typical 30-minute block of tiincludes 22 minutes of programming and eight minutes of advertisements - six minutes for national advertwo minutes for local.[8] A television broadcast of the 101-minute filmThe Wizard of Oz (1939) for instance,could, in the early to mid-1960s, take two hours even with advertisements. Today, a telecast of the samewould last approximately two hours and 15 minutes including advertisements, if the film were not edited the time allotted, as is common practice.

In other words, over the course of 10 hours, American viewers will be shown approximately three houradvertisements, twice what they would have seen in the 1960s. If a 1960s show is rerun today, the conteedited by nine minutes to make room for the extra advertisements.

In the 1950s and 1960s, the average advertisement's length was one minute. As the years passed, the av

length shrank to 30 seconds (and sometimes 10 seconds), but more advertisements are now shown durin break.

TV advertisements are coded for identification by broadcasters via an ISCI code.

Popularity

In the United States, the TV advertisement is generally considered the most effective mass-market adverformat, and this is reflected by the high prices TV networks charge for commercial broadcasting airtime popular TV events. The annual Super Bowl American football game is known as much for its commercadvertisements as for the game itself, and the average cost of a single 30-second TV spot during this gam100 million viewers) has reached US$4 million (as of February 2013).

It has been suggested that, in general, television executives believe that advertisers covet the 18-49 agedemographic and that older viewers are of almost no interest to most advertisers due to their unwillingnechange their buying habits.[9] Products intended for older consumers, such as certain health products and inare advertised regularly on television, generally during programming that appeals to older adults.

The number of viewers within the target demographic is more important to ad revenues than total viewerAccording to Advertising Age, during the 2007-08 season,Grey's Anatomy was able to charge $419,000 per

advertisement, compared to only $248,000 for an advertisement duringCSI , despite CSI having almost five mmore viewers on average.[10] Due to its demographic strength, Friends was able to charge almost three times much for an advertisement as Murder, She Wrote , even though the two series had similar total viewer numbduring the seasons they were on the air together.[9] Broadcast networks are concerned by the increasing useDVRs by young viewers, resulting in aging of the live viewing audience and consequently, lower ad rates[11] AlsoTV advertisers may also target certain audiences of the population such as certain races, income level, agender.[9] In recent years, shows that tend to target young women tend to be more profitable for advertisthan shows targeted to younger men. This is due to the fact that younger men are watching TV less than counterparts.[12]
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In the United Kingdom, television advertising is considerably cheaper than in the United States of Americurrent record for an advertising slot on British terrestrial television is quoted at being 250,000 for a 30slot during the 2010 series of Britain's Got Talent . It should be noted however that while British TV adverticheaper, this is only to be expected as the United Kingdom has a much lower population (63 million) cothe US (310 million). So if one adjusted the 250,000 figure into American terms, the population being bigger and the exchange rate, this figure would become $2 million, much closer to the US Super Bowl f[13]

Because a single television advertisement can be broadcast repeatedly over the course of weeks, monthears (the Tootsie Roll company has been broadcasting a famous advertisement that asks "How many li

take to get to the tootsie center of a Tootsie Pop?" for over three decades), television advertisement prostudios often spend enormous sums of money in the production of one single thirty-second television spoexpenditure has resulted in a number of high-quality advertisements with high production values, the lateeffects technology, the most popular personalities, and the best music. A number of television advertisemelaborately produced that they can be considered miniature thirty-second movies; indeed, many film dirdirected television advertisements both as a way to gain exposure and to earn a paycheck. One of film dRidley Scott's most famous cinematic moments was a television advertisement he directed for the Applecomputer, that was broadcast in 1984. Even though this advertisement was broadcast only once (aside foccasional appearances in television advertisement compilation specials and one 1 a.m. airing a month bSuper Bowl so that the advertisement could be submitted to award ceremonies for that year), it has becoand well-known, to the point where it is considered a classic television moment.[14]

Despite the popularity of some advertisements, many consider them to be an annoyance for a number ofThe main reason may be that the sound volume of advertisements tends to be higher (and in some cases higher) than that of regular programming. The United States Congress passed a bill on September 30, 2the CALM Act, to reduce the sound volume of advertisements, and loudness rules set by the FCC are eof December 13, 2012.[15] In the UK, the Broadcast Committee of Advertising Practice has a similar reguThe increasing number of advertisements, as well as overplaying of the same advertisement, are secondaannoyance factors. A third might be that television is currently the main medium to advertise, prompting campaigns by everyone from cell-phone companies, political campaigns, fast food restaurants, to local band small businesses, prompting longer commercial breaks. Finally, another reason is that advertisementinto certain parts in the regular programming that are either climaxes of the plot or a major turning point which many people find exciting or entertaining to watch.

From a cognitive standpoint, the core reason people find advertisements annoying is that the advertisemnot of interest at that moment, or the presentation is unclear. A typical viewer has seen enough advertiseanticipate that most advertisements will be bothersome, prompting the viewer to be mercilessly selectiveviewing. Conversely, if an advertisement strikes a chord with the viewer (such as an ad for debt relief shviewer who has received a late notice in the mail), or has entertainment value beyond the basic messagethe classic humorous spots for Wendy's "Where's the beef?" campaign), then viewers tend to stay with thadvertisement, perhaps even looking forward to viewing it again.[citation needed ]

Restrictions

Beginning on January 2, 1971, advertisements featuring cigarettes were banned from American TV. Advfor alcohol products are allowed, but the consumption of any alcohol product is not allowed in a televisiadvertisement. The Federal Trade Commission and the Federal Communications Commission have laidregulations for television advertising, outlining restrictions on certain products, content, and claims, in ad
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Television advertising specialist, Nick Illston, of advertising-buying agency Pace Media,[13] states that ITV's250,000 asking price for a 30-second slot during the 2010 series of Britain's Got Talent is currently the mostexpensive advertising slot on television.[13]

Germany

As in Britain, in Germany, public television stations own a major share of the market. Their programming

by a licence fee as well as advertisements on specific hours of the day (20 minutes per day; not after 8 pexcept on Sundays and holidays. Private stations are allowed to show up to 12 minutes of ads per hour wminimum of 20 minutes of programming in between interruptions.

Greece

In Greece, where most television stations and channels do not remove their logo before a commercial bmandatory for public and commercial TV stations to separate the advertisements from the rest of the proeach station's ident. Subliminal advertising, tobacco and medication advertisements are not allowed. Mo(series, documentaries, e.t.c) can have one commercial break every 20 minutes. Advertisements must nthe 15% of the broadcasting day or 20% if there are direct advertisements for buying or renting productInformercials). A commercial break must not exceed the length of 4 minutes with the exceptions of moviwith the length exceeding the 45 minutes, which can have one commercial break for 9 minutes and of themovies/telefilms that exceed the length of 110 minutes which can have more than one commercial breakminutes for 9 minutes.[19]

France

The Conseil suprieur de l'audiovisuel allows up to 9 minutes of advertising per hour on average in a daychannels can only broadcast one commercial break if the show is less than an hour and two commercial the show is more than an hour. For public channels, advertising is forbidden after 8 p.m.

Ireland

In Ireland, the Broadcasting Authority of Ireland determines the number of adverts on commercial and cTV stations, while The Minister for Communications, Energy and Natural Resources is responsible for tadvertising limits of Public Service Broadcasters on TV and Radio, while commercial radio advertising ithrough statue.

Up to 2010 Commercial broadcasters where permitted a maximum of 15% advertising time vs. overall time.[20] In 2010 TV3 asked for an increase in advertising minutes due to the high level of competition froadvertising opt-outs coming into Ireland via satellite and cable pay providers and also the number of live programmes carried by TV3 (such as The X Factor). The BAI agreed to increasing the number of ads ocommercial TV broadcasts bring Irish commercial TV channels in line with UK commercial TV channel[21] TheIndependent Broadcasters of Ireland also lobbied for a similar increase but the regulator was unable to itheir advertising minutes as these are written into Statue, meaning it is the responsibility of the member onational parliament (The House of the Oireachtas).
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Commercial Broadcasters may not exceed 18% of their broadcast day on advertising and they may onlymaximum of 12 minutes of adverts per hour, except for children's programming where advertising may n10 minutes per hour.[22] (Commercial TV broadcasters include TV3 and Setanta). Irish community TV chrarely show advertising, however they are permitted to show 6 minutes of advertising per hour.

RT TV and Radio carry a maximum of 9 minutes per hour of advertising but only an average of 6 minuadvertising per hour, these same rules apply to TG4. This amounts to 10% of total broadcast time. On teRT cannot carry advertising on RT News Now and RTjr, they do not carry advertising on programmUnder 6's, RnaG and their Digital Radio services.

Finland

In Finland, there are two mainstream non-commercial channels run by the state owned broadcasting comthat run advertisements only on very infrequent occasions, such as important sport events. The three maicommercial channels MTV3, Sub (a subsidiary of MTV3), and Nelonen, all run their advertisements duapproximately every 15 minutes. Since digital TV has been introduced, the number of TV channels has gYle and the main broadcasters all adding new channels (including some subscription channels). Analogu

broadcasts ceased in August 2007 and the nation's TV services are now exclusively digital. A typical brabout 4 minutes. The length ofindividual advertisements can vary from a few seconds (7, 10 and 15 arecommon), but nowadays they are rarely over one minute in length. Many advertisements of supranationacompanies are commonly dubbed from English language advertisements. Although Swedish is the other language of Finland, the advertisements do not feature Swedish subtitles nor are any Swedish languageadvertisements shown with the infrequent exception of some political advertisements at the time of electi

Russia

The Russian advertising break consists of 2 parts: federal adverts and regional adverts. The duration for

minutes and 15 minutes per hour respectively. Like Greece, Russia is one of the few countries where thechannel's logo retained during commercial break. In Russia, tobacco advertising is prohibited, and in 20followed suit by alcohol and medication advertising.

Denmark

The Danish DR-channels are funded by a television licence, so they do not show any advertisements at aother Danish television network, TV2 shows advertisements only in blocks between the programs. Thesfrom 2 minutes to 10 minutes depending on the time to the next show. In Denmark, commercial breaks a prohibited and advertising targeted to children is restricted. Channels like Kanal 5 and TV3 are allowed programs, as these channels are being broadcast via satellite from the United Kingdom.

Norway

Television advertising is regulated by the Broadcasting Act. Public service broadcaster NRK is licence fcan not carry advertising, however sponsorship of programs is allowed. Commercial channels may intertelevision program with ads, but certain conditions apply. Maximum amount of advertising is 20% per hmin). The nation's second-most popular channel - TV2 - is funded by television advertisements. Norweg
http://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Satellitehttp://en.wikipedia.org/wiki/TV3_(Denmark)http://en.wikipedia.org/wiki/Kanal_5_(Denmark)http://en.wikipedia.org/wiki/TV_2_(Denmark)http://en.wikipedia.org/wiki/Television_licencehttp://en.wikipedia.org/wiki/DR_(broadcaster)http://en.wikipedia.org/wiki/Subtitleshttp://en.wikipedia.org/wiki/Swedish_languagehttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Dubbing_(filmmaking)http://en.wikipedia.org/wiki/Nelonenhttp://en.wikipedia.org/wiki/Sub_(TV_channel)http://en.wikipedia.org/wiki/MTV3http://en.wikipedia.org/wiki/Ylehttp://en.wikipedia.org/wiki/Non-commercialhttp://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/wiki/RT%C3%89jrhttp://en.wikipedia.org/wiki/RT%C3%89_News_Nowhttp://en.wikipedia.org/wiki/Setanta_Sportshttp://en.wikipedia.org/wiki/TV3_(Ireland)http://en.wikipedia.org/wiki/Television_advertisement#cite_note-22


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language programs broadcast from abroad - such as TV3 Norway broadcasting from London in the Nolanguage - must comply to British regulation. Political TV advertisements are strictly prohibited. TV advare monitored by the Norwegian Media Authority (Medietilsynet).

Asia-Pacific

India

In India, the Code for Self-Regulation of Advertising in India, established by the Advertising Standards India (ASCI), is applicable on Television Commercials (TVCs). If consumers see an advertisement, whiconsider misleading or offensive, they can write to ASCI.[23]

Malaysia

In Malaysia, a government department monitored television advertisement rather than a private institutioall television stations and channels in the country, whether government-owned, private or pay television c broadcast advertisements, with television channel logos removed before the start of the commercial bre

There are usually two commercial breaks in a half-hour program and three commercial breaks in an hou program, with the exception of news programs. Terrestrial television can only broadcast advertisements program that was currently aired except before announcing the breaking of fast in the month of Ramada

In 1999, Malaysian television stations broadcast only around 15 minutes of television advertisements pe Now it had been increase to around 20 minutes with 10 - 15 advertisement per commercial break.

Because Malaysian television advertisements were controlled by the government department, the Malayadvertising permit number appears during the first few seconds of any advertisement. The abbreviation a

part of the permit number which refers to the ministry which handles the TV advertising permit number achange sometime after the Malaysian government made a new portfolio of ministers and name changes tministries after the general election. The usage of advertising code began in 1995, with KP/YYYY/XXXKP means Ministry of Information, YYYY is the year the advertisement produced and the XXXX is thethe advert permit. This was replaced by KPKK (Ministry of Information, Communications and Culture)KKMM (Ministry of Communications and Multimedia of Malaysia) in 2009 and 2013, respectively. Thadvertising code used on channels other than RTM may or may not be used. Other advertising permits inKKLIU (Ministry of Health, the Medicine Advertising Authority) for medicinal advertisements, which wused before 1995 and the JIRP (Pesticide Advertising Department) for pesticide advertisements. All pesadvertisement must show the word "INI ADALAH IKLAN RACUN PEROSAK" (This is a pesticide

advertisement) and JIRP advertising code at the beginning of the advertisement and the word "BACALAKELUARAN SEBELUM MENGGUNAKANNYA" (Read the label before use) at the end of the advIt was also used in advertisements on newspapers and magazines.

Astro is also known to delay incoming satellite feeds by two to five minutes from the actual time of the send of program (for example program aired at 1:30 pm will be started at 1:33 pm) with broadcastingadvertisements during in-between programs for its purpose of commercial replacement, as government ladvertisements produced from overseas, except those recognizing Malaysia's brands, such as Sony, Pan Nokia and LG, as well as produced from within the country itself.
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Liquor advertisements shown after 10:00 pm during non-Malay programs have been banned in the coun1995, while cigarette advertisements have been banned from showing cigarette packaging since 1995, acomplete ban since 2003. Fast-food advertisements during children's programs are also banned in 2007also restrictions on Malaysian television advertisements such as advertisement for 18-rated films, feminin products and unhealthy foods, is not allowed to be broadcast during children's programs, and lottery adwhich is prohibited during Malay programs. Lingerie advertisements are prohibited in Malaysian televisiallowed in non-Malay magazines published in Malaysia.

The Philippines

In the Philippines, advertising is self-regulated by individual broadcasters. The Association of BroadcastPhilippines, a self-regulatory organization representing most television and radio broadcasters in the counadvertising to 18 minutes per hour, a move taken to help "promote public interest."[24][25]

Since television was introduced to the Philippines in 1953, they used imported TV Ads until 1960, the swith how they used in billboard advertisements during the American period. In the 1960, P&G paved thstart the first local TV Ad.

In 1966, when the Philippine TV turned from Black-and-white to Color, Colgate-Palmolive was the firsadvertise in color.

Television advertising (production cost) before in the Philippines was not so expensive. The materials nethe TV Ad to be broadcast (just like in some countries) are: Film degradation, the styles of the music sc(arrangement), film angles, B&W or colored, hair styles, the manner the advertisement was presented anscriptwriting.

In 1994, cigarette advertisements on TV had a warning at the end of the advertisement. It says, "GovernWarning: Cigarette Smoking Is Dangerous To Your Health". In 2007, cigarette TV ads, including radio aads/sponsorships, were banned from the Philippine government meetings.

Australia

Similar to the European Union, advertising on Australian commercial television is restricted to a certain a24-hour period, but there are no restrictions on how much advertising may appear in any particular hour[26]Australian television has one of the highest advertising content in the world. Prime-time can see 18 minuof ads per hour. Furthermore, product ads wrapped up in informational content are labeled "public serviannouncements" and not included in the time restrictions; similarly with "this program brought to you by.announcements, and station identifications. Consequently Australian viewers might see less than 40 minu program time per hour. Foreign, older television programs and movies are noticeably shortened; comedoften return from an ad break into laughter, for instance. Australia is also one of the few countries in the where advertisements may appear prior to, and over the top of, the closing credits of a program. There restrictions on television advertising in Australia, such as a complete ban on advertising for cigarettes, asadvertising during programs intended for young children.[citation needed ] The ABC, the nation's public broadca broadcasts no external advertisements, but between programs will broadcast promotions for its own promerchandise, but is restricted to approximately five minutes per hour. SBS had similar restrictions on advuntil 2005 when it began airing external advertisements between programs, and later, during programs, acommercial networks, though still limited to 5 minutes per hour.
http://en.wikipedia.org/wiki/Special_Broadcasting_Servicehttp://en.wikipedia.org/wiki/ABC_Televisionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Station_identificationhttp://en.wikipedia.org/wiki/Public_service_announcementshttp://en.wikipedia.org/wiki/Television_advertisement#cite_note-26http://en.wikipedia.org/wiki/Philippinehttp://en.wikipedia.org/wiki/Philippineshttp://en.wikipedia.org/wiki/Colgate-Palmolivehttp://en.wikipedia.org/wiki/Color_televisionhttp://en.wikipedia.org/wiki/Black-and-whitehttp://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Television_advertisement#cite_note-25http://en.wikipedia.org/wiki/Television_advertisement#cite_note-24http://en.wikipedia.org/wiki/Association_of_Broadcasters_of_the_Philippineshttp://en.wikipedia.org/wiki/Philippines


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New Zealand

All major New Zealand television channels, whether state-owned or private, screen advertisements, witaverage taking up 15 minutes of each hour. There are usually two advert breaks in a half-hour program, advert breaks in an hour-long program.

Television adverts are banned on Christmas Day, Good Friday, Easter Sunday, and also on Sunday morn before midday (although TV3 did broadcast adverts on Sunday mornings during the 2007 Rugby WorldAlso, advertising of certain products is restricted (e.g. alcohol, unhealthy foods) or banned (e.g. tobacco

The Advertising Standards Authority (http://www.asa.co.nz/) is responsible for advertisement compliancdeals with advertisement complaints (except for election advertising, in which the Broadcasting Standardis responsible).

South Korea

Under the current rules, terrestrial channels cannot take in-program commercial breaks. So, the advertisusually put between the intro and the start of a program, and between the end credits and the end of theTerrestrial channels often divide some longer-length films like The Ten Commandments into parts and co part as an individual program. Terrestrial channels can take commercial breaks during breaks in action dsporting events.

Pay-television channels can take in-program commercial breaks, although some pay TV channels schedadvertisement in the same way that terrestrial channels do. Regulations for advertisements on terrestrial cmore strict than those for pay channels. Non-South Korean channels are not subject to these regulationadvertisements are prohibited.

Latin America

Argentina

Since late 2010, all Argentine television channels (including cable channels operated from the country itsforced to separate advertising from the rest of the programming using bumpers with the text "Espacio pu("Advertising space"). Commercial advertising is limited to 12 minutes per hour. In-program advertising but counted toward the 12-minute quota. That means that if a 60-minute show has 2 minutes of in-progradvertising, the commercial breaks have to be limited to 10 minutes for that specific hour. Otherwise themight face a fine.

Use of popular music

Prior to the 1970s, music in television advertisements was generally limited to jingles and incidental musoccasions lyrics to a popular song would be changed to create a theme song or a jingle for a particular pexample of this is found on the recent popular Gocompare.com advert that utilises "Over There", the 19 popular with United States soldiers in both world wars and written by George M. Cohan during World W1971 the converse occurred when a song written for a Coca-Cola advertisement was re-recorded as th
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single "I'd Like to Teach the World to Sing" by the New Seekers, and became a hit. Some pop and rockwere re-recorded by cover bands for use in advertisements, but the cost of licensing original recordings purpose remained prohibitive in certain countries (including the U.S.) until the late 1980s.[citation needed ]

The use of previously recorded popular songs in American television advertisements began in earnest in Burger King used the original recording of Aretha Franklin's song "Freeway of Love" in a television advfor the restaurant. This also occurred in 1987 when Nike used the original recording of The Beatles' son"Revolution" in an advertisement for athletic shoes. Since then, many classic popular songs have been usfashion. Songs can be used to concretely illustrate a point about the product being sold (such as Bob Sea Rock" used for Chevy trucks), but more often are simply used to associate the good feelings listeners hsong to the product on display. In some cases the original meaning of the song can be totally irrelevant ocompletely opposite to the implication of the use in advertising; for example Iggy Pop's "Lust for Life", aheroin use addiction, has been used to advertise Royal Caribbean International, a cruise ship line. Musicagreements with major artists, especially those that had not previously allowed their recordings to be use purpose, such as Microsoft's use of "Start Me Up" by the Rolling Stones and Apple Inc.'s use of U2's "V became a source of publicity in themselves.

In early instances, songs were often used over the objections of the original artists,[citation needed ] who had lostcontrol of their music publishing, the music of Beatles being perhaps the most well-known case; more reartists have actively solicited use of their music in advertisements and songs have gained popularity and s being used in advertisements. A famous case is Levi's company, which has used several one hit wonderadvertisements (songs such as "Inside", "Spaceman", and "Flat Beat"). In 2010, research conducted by Music revealed that "Light & Day" by The Polyphonic Spree is the most performed song in UK TV adv[2

Sometimes a controversial reaction has followed the use of some particular song on an advertisement. Otrouble has been that people do not like the idea of using songs that promote values important for them iadvertisements. For example Sly and the Family Stone's anti-racism song, "Everyday People", was usedadvertisement, which angered some people.[citation needed ]

Generic scores for advertisements often feature clarinets, saxophones, or various strings (such as theacoustic/electric guitars and violins) as the primary instruments.

In the late 1990s and early 2000s, electronica music was increasingly used as background scores for teladvertisements, initially for automobiles,[28] and later for other technological and business products such ascomputers and financial services. Television advertising has become a popular outlet for new artists to gaaudience for their work, with some advertisements displaying artist and song information onscreen at theor end.

Future of TV advertisements

The introduction of digital video recorders (also known as digital television recorders or DTRs), such asservices like Sky+, Dish Network and Astro MAX, which allow the recording of television programs ondrive, also enabled viewers to fast-forward or automatically skip through advertisements of recorded pro

There is speculation that television advertisements are threatened by digital video recorders as viewers cto watch them. However evidence from the UK shows that this is so far not the case. At the end of 200 percent of UK households had a DTR. The majority of these households had Sky+ and data from these(collected via the SkyView[29] panel of more than 33,000) shows that, once a household gets a DTR, they
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Though advertisements for cigaretare banned in many countries, sucadvertising can still be seen in thesponsorship of events such as autracing.

17 percent more television. 82 percent of their viewing is to normal, linear, broadcast TV without fast-fothe ads. In the 18 percent of TV viewing that is time-shifted (i.e. not watched as live broadcast), viewers30 percent of the ads at normal speed. Overall, the extra viewing encouraged by owning a DTR results iwatching 2 percent more ads at normal speed than they did before the DTR was installed.

The SkyView evidence is reinforced by studies on actual DTR behaviour by the Broadcasters' AudiencBoard (BARB) and the London Business School.

Other forms of TV advertising include Product placement advertising inthe TV shows themselves. For example, Extreme Makeover: Home

Edition advertises Sears, Kenmore, and Home Depot by specificallyusing products from these companies, and some sports events like theSprint Cup of NASCAR are named after sponsors, and of course, racecars are frequently covered in advertisements. Incidentally, many major sporting venues, in North America at least, are named for commercialcompanies, dating back as far as Wrigley Field. Television programsdelivered through new mediums such as streaming online video also bringdifferent possibilities to the traditional methods of generating revenuefrom television advertising.Another type of advertisement shown more and more, mostly for advertising TV shows on the same channel, is an ad overlay at the bottom of the TV screen, which blocks out some of the picture."Banners", or "Logo Bugs", as they are called, are referred to by mediacompanies as Secondary Events (2E). This is done in much the sameway as a severe weather warning is done, only these happen morefrequently. They may sometimes take up only 5 to 10 percent of the screen, but in the extreme, they canmuch as 25 percent of the viewing area. Subtitles that are part of the program content can be completely

by banners. Some even make noise or move across the screen. One example is the 2E ads for Three MMilford, which was broadcast in the months before the TV show's premiere. A video taking up approxim percent of the bottom-left portion of the screen would show a comet impacting into the moon with anaccompanying explosion, during another television program.

In 2007, Google Executive Chairman Eric Schmidt, then CEO, announced plans to enter the television a business, despite its lack of any internal video production or network placement capability or expertise. industry speculation was that they would use a business strategy similar to their scheme for radio ad salethe acquisition of operations system support provider dMarc. Google announced the shutdown of its TV product in 2012.[30] According to the Google corporate blog, Google abandoned its radio ad sales feature

radio advertisers in February 2009. Google sold its radio buying assets in August 2009. Google's radio widely considered a failure,[31] as was their foray into print ad sales.[32] These two traditional media schemes wamong a number of Google's media and technology experiments, which have yielded mixed results.[33]

Online video directories are an emerging form of interactive advertising, which help in recalling and respoadvertising produced primarily for television. These directories also have the potential to offer other valuservices, such as response sheets and click-to-call, which greatly enhance the scope of the interaction w brand.
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en.wikipedi a.or g/wiki/Television_advertisement 14/16

During the 2008-09 TV season, Fox experimented with a new strategy, which the network dubbed "RemTV". Episodes of Fringe and Dollhouse contained approximately ten minutes of advertisements, four to sifewer than other hour-long programs. Fox stated that shorter commercial breaks keep viewers more engimprove br and recall for advertisers, as well as reducing channel surfing and fast-forwarding past the adsthe strategy was not as successful as the network had hoped and it is unclear whether it will be continued future.[34] The growing popularity of the internet[35] will continue to draw audiences away from advertisers populating just the television platform.

See al so

AdvertisingAdvertising Adstock Commercial bumper Clio AwardsInter active advertisingInter national Standardized Commercial Identifier (ISCI)Mar k eting

BrandThinkbox

Political TV advertisingAttack ad

Radio commercialProduct placement

Promo (media)Promotion (marketing)Public service announcement

Sponsor (commercial)Television licenseTwo Cs in a K Upfr ontFAST marketing

Refer ences

1. ^ A term used in India.2. ^ Fritz Plasser,Global Political Campaigning , p2263. ^ "Imagery For Profit" R.W. Stewart, New York Times, July 6, 1941.4. ^ [1] (http://www.earlytelevision.org/images/rca_bulova_ad-1.jpg) WNBT/Bulova test pattern5. ^ " (Commecial message)" (https://ja.wikipedia.org/wiki/ ).

Wik i pedia (Japanese edition). Retrieved 2013-11-24.6. ^ "thinkbox - Classic Ads" (http://www.thinkbox.tv/server/show/nav.943). Thinkbox.tv. Retrieved 20137. ^ "Explore" (http://www.channel4.com/entertainment/tv/microsites/G/greatest/tv_ads/results.html). Chan

Retrieved 2013-11-30.8. ^ "How Much Do Television Ads Costs? - A Primer on Television Advertising Costs - Resources for

Entre preneurs - Gaebler Ventures - Chicago, Illinois" (http://www.gaebler.com/Television-Advertising-CoGae bler.com. Retrieved 2013-09-01.
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Retrieved 2009-02-13.35. ^ Zafira, Atika (2012-08-04). "Internet Advertising Indonesia"

(htt p://atikazafiracollection.blogspot.com/2012/08/iklan-internet-murah-efektif.html). Indonesia: Atika ZaRetrieved 4 August 2012.

Exter nal links

Television Commercials (http://www.dmoz.org/Arts/Television/Commercials) on the Open DirectoAdViews - Duke University Libraries Digital Collections (http://library.duke.edu/digitalcollections/

A Digital Archive of Vintage Television CommercialsRetrievedf rom "http://en.wikipedia.org/w/index.php?title=Television_advertisement&oldid=598094788"Categories: Promotion and marketing communications Television terminology Television advertising

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