Telemarketing Through a 24-Hour Answering Service: What's in it for Me?

In recent years, it has become more common for businesses to hire telemarketing companies to handle many of their day-to-day business needs. These companies are often used as 24-hour answering services. The increased demand for these services has caused an explosion in telemarketing companies around the world. Companies that never would have considered hiring a telemarketing company 10 years ago have happily jumped on the bandwagon. This is mainly due to the large number of benefits that these companies provide to their clients. Let's take a look at some of the main benefits that a company receives when they hire a telemarketing company: 1. Timely messages to concerns and questions We no longer live in a 9-to-5 world like we did 20 years ago. When you run a business, your customers may have a question, concern or complaint at 2 am. It is often more convenient for the customer to call the company right away, rather than wait until normal business hours, when they may be tied up with other things. When you have an experienced telemarketing company in place 24 hours a day to take your calls for you, this will ensure that all messages are forwarded to the people who can best handle the issue as soon as possible. This helps to lower customer frustration because the customer is getting to talk to a live person right away, instead of getting a recording and having to leave a message that may or may not ever get returned. 2. Weekends, holidays and lunch breaks Just as many customer issues may arise in the middle of the night, issues can also arise on days when your business is not open and nobody is in the office. In these situations, a company needs answering service phone operators standing by to take urgent calls from clients that cannot wait until your business is open again. This is especially useful if you do business overseas. Most countries do not celebrate the same holidays, so if your business in the U.S. is closed because of Presidents' Day, a client in England may have an urgent issue that needs to be addressed immediately. Having a 24-hour answering service will allow your British client to leave his question or concern, which will then be sent to the appropriate person. Since the world does not operate on the same schedule, a global business needs to do their best to accommodate international clientele. 3. Professional and polite service It is sometimes hard to find employees with good people skills to answer the phone for you. A business needs to be sure their customers are being treated properly and with respect. If a client is spoken to rudely on the phone or hung up on, they are unlikely to do business with that company in the future. Professional answering service phone operators are highly trained and skilled in dealing with all types of people. Their training teaches them to handle many different situations that can arise when dealing with people. If a client calls and he is anxious and agitated, an answering service professional can calm the person down, assuring them that their message will be given to the right people. This type of customer service is invaluable to help ensure repeat business. Since it is impossible for a business to monitor their phones 24 hours a day themselves, it is important to have somebody who can. A telemarketing company is now an essential tool for any company to have in this competitive business world.