IT Vision -

Layout of Social Media plan for Telecom Egypt

IT Vision -

Main Point of plan• Situation Analysis • STP • Objective , KPI’S• Content Idea• Implementation • Monitor – feedback

IT Vision -

Situation Analysis

• Egypt Online Market Analysis ( Internet user)• Competitors analysis ( Indirect competitors )• SWOT Analysis

IT Vision -

Situation Analysis:Egypt Market

• Internet user• Facebook, twitter users and growth • Age and user behavior

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E.g.: User age distribution on Facebook in Egypt

For more analysis check :http://www.socialbakers.com/facebook-statistics/egypt

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Situation Analysis: Competitors analysis

• Direct competitors : N/A• Indirect competitors : – Vodafone– Mobinil– Etisalat

• Comparison items ( # of fans – talking about – daily posts rate – # followers - daily tweets rate – response time – types of posts ( pic- poll – open quest. – Status - ... )

IT Vision -

Segmentation, Targeting , Positioning

• It’s depend on company planI assume that The company have more than target segment but we will focused at 2 online target segments .

• 1st target segment – Sex: Female, Age : 13-34, Behavior : talking on

landline phone with their friends • 2nd target segment • Sex: both , Age : 13-40, Behavior : ( order delivery , outing

weekly , .... )

IT Vision -

Segmentation, Targeting , Positioning

• The Best Customer Service on Social Media

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Objectives and KPI’s

Object KPIIncreasing fans and followers 10 % weekly

Prompted our offers 90 % of our fans know the offer within 2 weeks

Best online customer service Replying on 100 % of comments within 90 min

Change our target customer behavior ( using landline )

5 % monthly

IT Vision -

Content Idea#Haftar feen #140fotar

• It # answered by our social media team to help customer فين ) .and reply on him by Shot NO. of store ( e.g ( هيفطرKFC, cook door, … )

• Choose one of customer for #surprisemeal ( paid by Telecom Egypt )

IT Vision -

Content IdeaDaily informative posts

• Temp Degree – humidity • Calendar - Eftar time – • Quote of day

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Content Ideacontest about Tel History

• Who’s that ?( ANSWER : Alexander Graham Bell)

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Content Ideachildhood memories

كانوا • حاجات عن الشارع في ناس مع فديوتاني يعملوها يرجعوا ونفسهم فترة من بيعملوها

ده • الحاجات عن يومي الصفحة على وسؤالTo motivate our target segment to change their customer behavior

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Content Ideabest social media customer service

• Produce video like that ( check it online on YouTube : KLM Live Reply )

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Posting strategy - Implementation

• Daily posts at Facebook ( 3-5 posts )• Daily tweets ( 3 tweets )• Timing– At Ramadan : ( 12-2 pm ) ( 10 pm – 1 am )– Other days ( 12 – 4 pm ) ( 8 pm - 1 am )

• Replying on all comments within 90 min .• Daily post at least ( 1 pic and 1 question )• Change the cover pic monthly

IT Vision -

Monitor – feedback

• Weekly report include– % of achieve our target ( according obj. and KPI’s )– % of posting according the plan– The top 5 interactive posts – The FAQ’S from customer– Recommend new idea – The posting plan for next week