technology's role in educational expansion: new marketing institute talks grovo...
TRANSCRIPT
Technology’s Role in Educational Expansion: New Marketing Institute Talks GrovoHow to create an effective workplace learning program December 1, 2016
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Today’s presenters:
Elise James-DecruiseVP | New Marketing [email protected]
Alex KhurginDirector, Learning | [email protected]
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NMI and Grovo: Making learning work
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The Blend
+
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Digital transformation is ongoing and businesses feel the impact. Especially marketing agencies.
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The workforce is changing
10,000Baby boomers
retire every single day
50%Of the workforce will
be millennials by 2020
24The amount of minutes in a
workweek currently being spent on
training and development
How can we prepare the next generation to lead?
Meet microlearning. Here are some definitions:
● 5 minutes of learning a day● Learning, and applying what you have
learned, in small, focused steps● Learning done within the limits of
working memory● The shortest path between aha moments● *Not* a weapon of mass instruction
Meet microlearning. Here are some definitions:
● 5 minutes of learning a day● Learning, and applying what you have
learned, in small, focused steps● Learning done within the limits of
working memory● The shortest path between aha
moments● *Not* a weapon of mass instruction
➢ A method for changing behaviors through short, spaced out learning experiences timed to points of need
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What are the benefits of microlearning in education?
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Meet the learner where they are in location, language, learning style and level of experience
● Training● Certification● Marketing Engineer Program
(MEP)
How does NMI use microlearning?
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Here’s how you can create an effective microlearning program1. Set expectations
2. Surround the moment3. Make learning stick4. Improve outcomes over time
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Step #1Set expectationsWhat are your business goals?
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Define management standards for your organization
Define specific behaviors you are targeting and how you will measure behavior change, rather than setting learning objectives that drive knowledge acquisition
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How do you set NMI up for success?
3. Individuals trained
1. Expanding reach 2. Client satisfaction
4. Wins, wins, wins
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Step #2Surround the momentCreate new moments. Get motivated.
Get ready for the moment of needMotivation is highest and training time available
is lowest approaching the point of need.
Moment of
Need
Time
Amount of
training needed
Motivation to learn
Moment of Need
Time
Amount of
training needed
Sweet Spot
Motivation to learn
Get ready for the point of needMotivation is highest and training time
needed/available is lowest approaching the point of need.
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Promote, promote, promote...
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How does NMI motivate learners?● Timely content● Creating a structured
pathway to certification● Experiential environment
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Step #3 Make learning stickLearning is transformation, not information transfer.
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Example Microlearning Flow
AHA!Learn the impact of the objective and get inspired to achieve it yourself
EXAMPLESLearn more through examples and counterexamples and start modeling
PERFORMANCE CHECK-INReflect on, evaluate, and improve on your performance
HOW TOLearn the detailed steps of the process or procedure and try it yourself
PRACTICEGet ready to perform via practice that feels increasingly like the real objective
- Reflection exercise- Poll- Story or role model addresses key knowledge + attitude- CTA
- Extra practice pool (pull)- Spaced practice (push)- Habit triggers- Performance support
- Extra practice pool (pull)- Spaced practice (push)- Habit triggers- Performance support
- Extra practice pool (pull)- Spaced practice (push)- Habit triggers- Performance support
Learning
Performance&
Reinforcement
- Extra practice pool (pull)- Spaced practice (push)- Habit triggers- Performance support
- Review previous- Reflection exercise- Example + breakdown - what works, what doesn’t?- Activity- CTA
- Review previous- Reflection exercise- Instruction on steps of process/ procedure- Activity- CTA
- Review previous- Scenarios and simulations with feedback- CTA
- Extra practice pool (pull)- Spaced practice (push)- Habit triggers- Performance support
- How did it go?- Evaluate performance against a rubric- SME tips for getting better
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Microlearning vs. the Status Quo
INSPIRATION
Aha moment, motivation, get inspired, want to do it, get the right attitude
ASPIRATION
See it in action, great examples and counterexamples, see how to do it; learning organized into programs
PERSPIRATION
Try it out for yourself, get feedback, get better. Practice with progressively less guidance (scaffolding); delivered in moment of need
TRANSFORMATION
Follow-up, reminders, refinement, automaticity and autonomy
INFORMATION TRANSFER ………………..……………………………………………………………………...…...ASSESSMENT
NEW
STATUS QUO
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How does NMI make learning stick ?
3. Stay ahead of industry trends
1. Bridge the gap between knowledge and experience
2. Create a learner-centered environment
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Step #4 Improve Outcomes Over TimeHow can you improve your program?
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Example outcomes
30% → 95%Managers doing
weekly 1:1s
20% → 85%Salespeople doing
consultative selling
10% → 75%Engineers
deploying 10 lines of code daily
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How does NMI improve outcomes over time?
● Training and certification
● MEP placement● Global reach
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Let’s recap1. Set expectations2. Surround the moment3. Make learning stick4. Improve outcomes over time
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Questions?
Alex KhurginDirector, Learning at Grovo
E: [email protected]: 929.270.0059M: 646.665.4781
Elise James-DecruiseVP, New Marketing Institute
E: [email protected] O: 646.532.5926
www.grovo.com
Thank you!
nmi.mediamath.com