CorporateCoworking:On the Rise

Untethered

#1 Perk:Natural Light

FluidLeadership

“THE BROKEST

GENERATION”

THE NEW “CAPITALS”

Intellectual

Social

Human

ECONOMIC

TECHNOLOGY

3

SOCIAL

GenZers

No CollegeDegree Required

The New Water Cooler

NATURE COMES INSIDE

CREATIVITY +

CULTURAL DIVERSITY

80% of consumers are

more likely to do business

with a company if it offers

a personalized experience.

podcasts

WORK

ALEXA?SIRI?

CORTANA?

Smart Dust

Service Economy:30 percent of

revenues by 2020

Trends InsightsExternal trends and influencers that drive business decisions.Click within the boxes to learn more.

SOCIAL • Here Come the GenZers: As Gen Z hits the job

market, hiring, management practices, and the office as we know it are changing dramatically. GenZers are looking to have fun at work, but they also want to work hard and do a good job. Culture fit is the most important thing to them. To them, work and life are the same; managerial feedback is considered life advice. Source: CNBC

• The New Water Cooler: Creating a “water cooler” space nudges workers to take short breaks throughout the day to encourage movement, hydration, and social connection. Staying hydrated improves focus, while the spontaneous human interaction builds team relationships that spark conversations, creativity, and innovation. Sources: Medium, Visibility Magazine Read More: Haworth SPARK article Learn More: Haworth white paper

• Personalization: People like—and are willing to pay more for—personalized items and experiences. Marketers use AI, web analytics, targeting, geo-location, machine learning, and predictive modeling to personalize digital purchase journeys, serving up options of interest and helping customers make informed decisions. Sources: Salesforce Blog, Ad Age

• Creativity & Cultural Diversity: Research shows that culturally diverse teams can deliver better outcomes, as a breadth of knowledge, ideas, experiences, and perspectives feed their creativity. However, these teams may have conflicting norms and assumptions that keep them from reaching their full potential; leaders must learn how to spot and address these situations for success. Sources: Harvard Business Review (Articles: 1, 2, 3)

ECONOMIC• Surge in Service: Get ready for 2030, when

people will own nothing. Already today, we can buy a car ride, rent clothing or space, borrow tools, etc.—all with a touch of our phones. New business models geared toward a service economy are expected to rise from just 1-5 percent of revenues to 30 percent by 2020. Source: Futurism

• A Multi-Capitalism World: Organizations are no longer solely judged on financials, or the quality of their products or services. They are also being evaluated based on their impact to society, transforming them from businesses into social enterprises. Organizations must rethink and reshape their entire purpose and way of working to help ensure future success. Source: Deloitte Insights

• “The Brokest Generation”: With high student debt, declining prospects, stagnant incomes, and falling wages, fewer Millennials are growing up to be better off than their parents. At age 30, only 50 percent of Americans born in the 1980s have higher incomes than their parents had at the same age. Additionally, Millennial net worth is 34 percent lower than what past trends predict for their age—earning them the title of “The Brokest Generation.” Sources: Slate, Federal Reserve

• Degree Not Required: Companies are beginning to recognize that applicants with vocational training and on-the-job experience may possess more relevant skills and knowledge—and are becoming more coveted in the job market—than those with a four-year college degree. It is also a welcome change for young, future job seekers. Source: Quartz

WORK• Corporate Coworking: Many top

organizations are utilizing “corpo-working,” offering employees new, shared offsite work environments to promote innovation, collaboration, and productivity. Participants have reported improved engagement and interaction, and over 19,000 corpo-working spaces are now available worldwide. Source: Harvard Business Review Learn More: Haworth white paper

• Fluid Leadership: Faced with new technologies, as well as generational, cultural, and workstyle shifts, leaders will be expected to be more adaptable. They will need to see the big picture and move with changes—like an orchestra conductor—trusting people with different skills and experience to do their best work, while guiding them toward a common goal. Source: WORKTECH Academy

• Natural Light: The #1 Ranked Office Perk: According to a recent study, employees say that natural light and outdoor views improve their: overall happiness and well-being (78%), work satisfaction (73%), work performance (70%), and organizational commitment (54%). Source: Workplace Trends

• Nature Comes Inside: We’ve seen the growth of outdoor workspaces. Still, 90 percent of our time is spent indoors. With that in mind, living walls of plants and greenery, furniture reminiscent of the outdoors, and materials like wood and stone are being used in interior design to create inspiring environments that help people feel relaxed, so they can focus on their work. Source: WorkDesign Magazine

TECHNOLOGY• Podcast Days: As an efficient way to absorb

information while multitasking and on the go, podcasts have become an essential learning source for busy entrepreneurs and leaders. Content from business experts, and other leaders are available on demand, offering guidance and input anytime, while leaving listeners free to go about their business. Source: Forbes

• Untethered: The future of work is flexible and without ties. Gig economy – not tied to a job Mobile work – not tied to a desk 24/7 work – not tied to a schedule Furniture on wheels – not tied to a location Wifi anywhere – not tied to working inside Virtual rooms – not tied to a meeting room. Source: strategy + business

• Smart Dust: Tiny microelectromechanical systems (MEMs) the size of salt grains are being used to form “smart dust.” With their own power supply, mini sensors, and optical lenses, MEMs have a host of potential uses, like monitoring crops, tracking shipments, conducting health diagnostic procedures, and studying workplace or sports performance. Source: Forbes

• Alexa? Siri? Cortana?: Today, we can turn off lights, lock the door, check our schedules, and more—all with a simple command. Now, companies are using this type of AI technology. Voice activated collaborative technology is helping at-home workers feel more connected. Chatbots are being used to aid customer service. And, this is just the beginning. Sources: Forbes (Articles: 1, 2)

Haworth contracts with an independent third party source to understand relevant and timely insights for commercial environments. These insights are developed through the tracking of over 400 sources of information and the attendance of over 40 tradeshows worldwide each year.

Trends InsightsExternal trends and influencers that drive business decisions.3

Haworth contracts with an independent third party source to understand relevant and timely insights for commercial environments. These insights are developed through the tracking of over 400 sources of information and the attendance of over 40 tradeshows worldwide each year.