technology management
TRANSCRIPT
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“Set of management disciplines that allows organization to manage its technological fundamentals to create competitive advantage.”
“The integrated planning, design, optimization, operation and control of technological products, processes and services.”
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Stanford University classmates Bill Hewlett and Dave Packard founded HP in 1939.
The company's first product was an audio oscillator—an electronic test instrument used by sound engineers.
Technology Portfolio: Personal systems, Imaging & Printing, Technology solutions, Financial Services, HP Labs.
Over 1billion customers in 178 countries worldwide.
2009 Fortune 500 ranking: No. 9.
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Technology Base Technology Cycle Technology Transfer Technology Diffusion Knowledge Mapping
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Development Processes
Complementary Assets
Organizational Assets
Core Technological
Assets
Products & Services
External AssetsEnvironment
Organization
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Technology Assets Over 15,000 patents in the U.S. and over 25,000
patents worldwide. Central research lab – HP Labs ($4million annually) – 40
year old.
Organizational Assets Divisional Organization – BUs with clearly set. customers and competition – high degree of autonomy.
Complementary Assets Global customer base.
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1. Technology Awareness
4. Technology Advancement
5. Technology Abandonment
3. TechnologyAdaptation
2. Technology Acquisition
Justification
Installation
PromotionDemolition
Need driven expectations
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83% recycled materials.
100% recyclable packaging.
ENERGY STAR Certified.
HP Photo smart D5460 - using recycled plastic.
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Technology Transfer Office & Open Innovation Office.
119 Acquisitions HP Software's leadership in Business
Technology Optimization (BTO) by 2 acquisitions
1. Bristol Technology Inc. (Feb 2007 - TransactionVision product monitors the performance and reliability of transactions)
2. Mercury Interactive (Nov 2006 – End to end management of real-time business transactions.)
Industry’s broadest portfolio of enterprise IT management software.
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HP plays Early Majority often. Commoditize product for general purpose use. Distribute via low cost. Use competition based pricing to maximize market
share. Position products horizontally as global
infrastructure.
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Portrays a perspective of the players, sources, flows, constraints and sinks of knowledge within an organization.
A navigation aid to both explicit information and tacit knowledge, showing the importance and the relationships between knowledge stores and the dynamics.
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KM Mission – To increase reuse of intellectual capital from engagements to
• Increase win rate• Drive down sales and delivery cost• Increase engagement quality Create Engagement Knowledge Map
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