Do It YourselfTech Growth Hacking

Preflight Checklist

Follow-up process

Asking for referrals

Face-to-face meetings

Networking Groups

Now... Let's talk technology

6 Month Plan: Overview

1.Review online directories / correct

addresses

2.Google+ profile.

3.Online Reputation Management

4.Mobile Friendly Review

5.Website Analytics

Time Commitment

1.Dedicate 2 hours per week:• 1 Hour reviewing concepts, writing out

implementation goals• 1 hour implementing goals

2 Hours? That's all?

Each week: Plan First.

Easy to get "Tech Overload" (aka Perfection Paralysis)

Set attainable goalposts for each 2 hour block

Make it fun: Otherwise, it'll never get done.

Find an accountability partner / hire a coach.

Directory Survey

One of these things is not like the other...

123 Main St.Unit 203

Orlando, FL, 32801

123 Main St#203

Orlando, FL, 32801≠

Directories to verify1. Google2. Bing3. Yahoo!4. Yelp5. Facebook6. Better Business Bureau7. Angie's List8. Merchant Circle9. LinkedIn10.YP.com11.Whitepages12.Superpages.com13.Yellowbook14.CitySearch15.MapQuest/Yext16.Local.com17.Foursquare18.CitySlick19.USDirectory.com20.Dex Media21.BizJournals.com22.TeleAtlas23.Discover Our Town24.EZ Local25.Kudzu26.CityVoter27.Manta28.UsCity29.Advice Local30.InfoUSA31.Infignos32.Get Fave33.My Huckleberry34.Yellowee35.MojoPages36.Brownbook37.Magic Yellow38.CitySquares39.Map Creator40.Judy's Book 41.TripAdvisor42.Thumbtack43.YellowPagesGoesGreen.org44.Home Advisor45.ShowMeLocal46.ChamberofCommerce.com47.Yellowbot48.Hotfrog49.Brownbook50.InsiderPages

http://circletr.ee/14

Who likes (online) Social Networking?

Who likes Google+?

Google+ is tied to the largest Search Engine

Google+ Optimization

Page TitleOne AddressSearch for Duplicate Pages

Importance of Reviews

Google+ ties into local search.A Google+ review is worth more than a

written email testimonial.When asking for referral, walk them through writing a Google+ review!

Bonus: Ask for a video testimonial

Balance of Video vs. Google Local

Reviews.Suggested: 50%/50%

Mobile is here.

Mobile internet traffic

SEO Impact

Responsive

IBM’s Cyber Monday Report:

22% of purchases were made using mobile devices.View the report: http://circletr.ee/X

Volunteers?

Google Analytics• Review weekly• Measure, test,

improve• Must know concepts• Bounce Rate• Exit Pages• Time on site• Source

• Bonus concepts• Reverse Goal Path• Custom Events• Bounce rate /

dimension• A/B Testing.

Block the time

Make it fun

Get Accountable

Do atomic, measurable tasks.

Take Aways

Questions?

Scan for my business card.