seo help for real estate agents and brokers
DESCRIPTION
SEO help for real estate agents and brokers can help get you more local clients looking to purchase. Get your name in front of prospective buyers today through social media, mobile marketing, local Internet marketing and more.TRANSCRIPT
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Your open house is on Facebook?!?
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Introduction
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Who Are We?
• We are a company that offers internet marketing services
• We help businesses create custom marketing strategies to maximize their income
• We offer:– Websites– Mobile Websites– Mobile Landing Pages– SEO Services– Social Media campaigns
• Facebook• YouTube
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Wordpress Websites
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Wordpress
• With Wordpress you will have much greater control over your site
• Having a Technical background is no longer needed.
• Wordpress is not getting as much credit as it should…here is why
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It’s Free
• Installing Wordpress on your site
is 100% FREE• Compared to a normal site the costs
to run a WP site are minimal• With most hosting it’s just a 1-click-install• As an entrepreneur you understand the need to
save money
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Looks Matter!• You need to present your business online in the right
way• An awesome looking property on a poor looking site
won’t impress a single potential client• Wordpress is professional
looking by default!
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Real Estate Oriented Themes
• There are tons of Wordpress themes that were specifically created for Real Estate Agents
• They bring many awesome features, such as:– Full-Featured Property Listing Engine– Multi-Date Appointment
Setting System– Google Maps Integration– And many, many more
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Search Engine Optimization
• SEO = ranking high in search results
• Wordpress is favored by Google• You don’t want to rank lower
than your competitors and loose those sales!
• Just by having a Wordpress site you will rank higher!
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Use Your Website To Ease Your Pain
• Every sales person knows how tough it is to deal with people
• Use appointment systems available for WP to schedule the meetings with
clients – call only when
you have to!
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Multimedia
• Nothing will get people more excited than a cool picture or an awesome video
• Post these on your site and talk to clients that are already and prepped – this does wonders for your closing rate!
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Mobile Site
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Current Trend
• There are now more mobile devices than televisions and computers combined!
• Mobile is the fastest growing communication channel in history
• Join in and benefit!
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Don’t Run, Embrace
• The world has already gone mobile
• Being left behind will drastically affect your business!
• It is a well know fact that if a business doesn’t go mobile it will die within two years
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If you run?
• Potential property buyers will give up on browsing through offers on your non-mobile friendly site
• You will get less clients instead of more• You won’t make it far going against the flow
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If You Join In?
• Connection to buyers on the go• You never know when and where people
decide to buy• Be ready for whenever & wherever to get
more clients• More clients => more buyers => more
revenues!
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Good Impression
• Be customer friendly – it WILL pay off!• Leaving a good impression will make people
more likely to recommend you!• You cannot go wrong here!
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Mobile Landing Pages
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What is it?
• One page website for collecting new leads• Think of it as an add or commercial that
automatically collects contact information of potential clients– Phone number– Email address
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Rule #1 - Value
• Give massive value to those who submit their contact information
• Make them want to submit their contacts• Make them feel that if they don’t submit regret
will eat them alive!
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Rule #2 - Personalization
• Make your clients aware that you are not a robot but a real person
• Would you host open house with a paper bag over your head?
• Probably not, don’t treat your site differently!
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How to use the Information captured?
• Email your subscribers• Text your subscribers• Let them know of every new offer• One email/text message can get you more
clients than you can handle!
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Don’t underestimate
• This is an amazing marketing tool for generating new leads
• You can even analyze your conversion rates and improve your sales tactics
• Big potential for little work
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Social Media
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What’s the point?
• Get new leads• Engage people• Create relationships• Build rapport• Have a presence where your audience already
is
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What’s it about?
• Sharing– Experience– Ideas–…
• You are interested in experience
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Why experience?
• Good experience will make the buyers recommend you to their friends
• Positive reviews left on Social media networks will get you more leads
• Incentivize customers to leave a positive review
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Marketing of the present
• Social media is frequently used as source of information to help people decide whether to buy something or not
• Especially important when facing big decisions - like purchasing a property
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Inexpensive
• Ads do bring leads to your business• But Social media will do better and for much
less!• Often free!
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Learn and improve
• Collecting reviews and feedback will help you out with improving your closing rates
• Social Media offers you an invaluable opportunity to learn how successful you were at selling a property from the buyers perspective
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Brand
• Start building your brand!• Social Media is perfect for that• Become the best known Real Estate Agent in
your local area!
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Don’t get overwhelmed!
• There are way too many Social Media Networks
• Don’t get into all of them!• Pick just one or two but excel at it!• Here are two Social Media Networks that we
recommend…
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Why Facebook?
• It is THE biggest social media network out there
• If you want a big social media campaign this is the place to start
• It’s the first place buyers will look for you
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Reviews
• Facebook simply excels at review collecting• But don’t just look at them• Respond and engage
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Involve your subscribers
• Engaging people will help you– Understand who are you dealing with on daily
basis–Make your clients feel that they’re getting your
attention – logic does not make the sale, emotion does
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Remember
• Don’t try to advertise• Just show your personality• Make it less about business and more about
people
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Create a community
• Create groups on facebook that can relate to each other, i.e. group of first time home buyers
• Be more than a dude who showed them a house• The amount of referrals will simply drown you!• As the creator of the group, you control the
group.
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YouTube
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Why YouTube?
• YouTube is the second biggest search engine on the Internet
• Being very different from Facebook it will complement your Social Media marketing strategy
• Videos do wonders!• Attention spans are so short, people love video.
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Turn it into a Video
• Make a video of yourself and your properties• Nothing will get people more excited then a
good video• A picture is better than a thousand words, a
video is better than a thousand pictures
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Easy videos
• Get video testimonials for people that bought properties from you
• Upload them to your YouTube channel• This is bound to improve your conversions!• Turn property pictures into a video
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Make a building into a neighborhood
• Show nearby schools, parks and other amenities of the local area
• Let the video suck them into a whole new world
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SEO Boost!
• Ever since Google bought YouTube, having a YouTube channel boost your SEO!
• Have your site rank higher than ever!• You want to pop up as high as possible when
somebody does a search for properties in your local area
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Our WordPress Offer
• We install WordPress on your site!• We install your handpicked theme!• We insert your initial content!
$350
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Our Mobile Offer
• We make a full-blown 5-page mobile version of your website!
• We custom design unique graphics to suit your style!
$950
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Our Landing Offer
• We create your mobile landing page for you!• Your mobile landing page will be designed to
blow away any and all indecisiveness
$350
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Our Facebook offer
• We create your Facebook Fan Page for you!• We help you create your Facebook marketing
strategy!
$450
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Our YouTube Offer
• We create your YouTube channel for you!• We help you integrate YouTube with your
website!• We work with you to create a custom clip
designed with a call to action
$450
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• We create your entire internet marketing strategy: (Reg. $2,550.00)
– A WordPress site – A mobile version of your site– A landing page to build a list of potential
customers– A Social Media strategy• Facebook Fan Page• YouTube Channel
Our Combined Offer
$1997
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Get In Touch Today!
• Email address:[email protected]
• Phone number:905.572.5445
• Website:www.LocalBizHelp.ca