TeamParkPlatform & Method

Arnd Brugman

Innovation&Inspiration

DSE

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Different kinds of Social

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What makes a Platform S.O.C.I.A.L?

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A social platform hasthe right mix of interaction stimuli

Activities – what is going on right now

Presence – who is online? where are my friends?

Identity – see who I am, rich profiles, my content

Relations – my social network

Groups – free forming, self-organizing groups

Reputation – my value to the community, based on ratings

Sharing – common content, information, knowledge

Conversation – what are people talking about

Challenges – challenge my social network

Stimuli

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Organic

A social platform allows its communities to form their own structures, to self-organize

Free grouping – people can form, join and leave groups themselves, easily

Organic groups – the system forms groups based on the social graph

Free tagging – people can tag all content, building a folksonomy

Automated SNA – allow people to travel en utilize their social networks easily

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Collaborative

A social platform has a sensible mix of stigmergic and social collaboration & communication tools

Social network – making true flows of communication explicit, helping in finding expertise and people

Social bookmarking – brute force collecting, weighing and filtering

Blogs – broadcast communication for opinion-building and knowledge-sharing

Forums – for discussion and persistent conversations

Wiki – stigmergic knowledge base

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Intelligent

A social platform has an effective set of collaborative filters and aggregation mechanisms, harnessing the wisdom of the crowd, suppressing ‘noise’, identifying ‘quality’

Reputation system – being able to recognize topic expertise and experts

Weighed aggregation – showing the quality on the front-/aggregation-pages

Passive and active collaborative filtering – to identify quality

Voting / rating – user reputation building and content filtering

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Adapted

“Your” social platform is adapted to your crowd (employees or customers), processes and tools

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Linked

A social platform should offer its users to connect to their external social networks and content

External networks – LinkedIn, Facebook, MSN, etc.

External content – Blogger, Flickr, YouTube, Slideshare, etc.

External activity – Twitter, Yammer, etc.

News aggregation – RSS, etc.

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Build it and they will come…

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Platform design-strategy

How to design an adapted social environment?

Evolution - supply a corporate wide, rich social environment and let the crowd select useful components and concepts, embracing and cultivating the succesful ones, eliminating the others

Intelligent design – systematically identify the most fertile soil for social seeding and design a platform that suits people, processes and tools

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TeamPark®

A pattern consisting of 4 different phases, which can be incremented or iterated

is the trajectory to grow your organization a living social side

awareness strategy implementation alive

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Phase 1: create awareness

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Phase 2: determine strategy

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Phase 3: implement platform

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Phase 4: bring to life

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Re-Start

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Awareness - Workshop

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Strategy – Make it your platform

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‘a’, ‘a’, ‘i’, ‘o’, ‘o’, ’o’, ‘b’, ‘c’, ‘l’, ‘l’, ‘n’, ‘r’, ‘t’

Profiles for People

Vision & Ambition

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Alive – Kickin’

awareness strategy implementation alive

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If Content is King…

Collaboration is the Apprentice

Conversation is

the Queen

People are Key

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staat voor resultaat

Innoveren is een werkwoord

Arnd.Brugman@Sogeti.nlArnd.Brugman@Sogeti.nl

blog.teampark.orgblog.teampark.org

linkedin.com/in/ArndBrugman twitter.com/ArndBrugmanlinkedin.com/in/ArndBrugman twitter.com/ArndBrugman