Teaching and Assessing ProductionBrendan Sheppard

MEDIA DEPARTMENTSMoney.. Money.. Money…

WHY SHOULD SCHOOLS FUND MEDIA STUDIES?

https://www.artscouncil.org.uk/

“”

Theresa May, May 2018

“”Matt Hancock, March 2018

“What business in the 21st century can you think of that doesn’t use a piece

of media in some form or another?”

EVERYBODY KNOWS…

Key ways to raise funds for your media department - CREATE BRAND AWARENESS!

Schools should have a good marketing plan and Media Departments can contribute to the marketing of the school - especially in Sixth Form - so ask for an allocation of the marketing budget then make promotional films for the school as a whole and feature the media department!

Develop the reprographics and media departments into professional operation and offer printing and design services to local business, include video making services to organisations such as the council

Consider fund raising ideas such as an on site car boot sale or auction off old camera kit etc…

Host Oscar Days at local cinema’s, sell adverts to local parents to show on the big screen before your Oscar ceremony!

Have a media “history” day and ask parents to bring in / donate any old technology (old record players, vinyls, mobiles, disk drives!) and display it as a museum at the back of a classroom.

PLOUGH ANY EXTRA CASH INTO YOUR FACILITIES BECAUSE

GOOD FACILITIES =

Better teaching & learning experience

especially in terms of productionCreate

department awareness!

Better Results!

SHOPPING!What to buy! What’s the best sort of kit?

How much would 4K

Broadcast kit cost a

department?

Camcorder 4K Wifi Ansteker Ultra-HD Digital Camera Video 1080P 13MP

30FPS IR Night Vision Camcorder with

Microphone and Wide Angle Lens and Lens hood

£199

Kingjoy VT-2500 Professional 155 cm Heavy

Duty Aluminium Video Tripod Kit with Fluid Video

Head

£59.97

Abeststudio Studio Umbrella Continuous Lighting Backdrop

Kit - 4 Backdrops (White,Green,Black,Gray) + 2

Umbrellas + 2X 125W Light Set + Background Support Stand

System + Lighting Stand + 60cm 5 in 1 Reflector Panel

£65.99

RODE NTG2 SHORT SHOTGUN MICROPHONE

£170.00

Koolertron Lightweight Boom Pole BoomPole with Easy Twist Locks and Padded Handle for

Professional Shotgun Microphones (Aluminium-171cm)ODE NTG2

SHORT SHOTGUN MICROPHONE

£35.99

AFAITH® Professional Studio Camera Photography Video

Acrylic Dry Erase Director Film Clapboard Clapperboard

(9.85x11.8 inch) with Color Sticks SA009

£9.99

£199 £59.97 £65.99

£170.00£35.99

£9.99

Initial Kit Total:

£540.94

Inc VAT

Without VAT

£432.76

Additional Kit

Cost (minus VAT)

£207.19

COURSE PATHWAY

Most Popular UK Production focused courses:

Cambridge Technicals (Level 3) in Digital Media

UAL Media Production

Cambridge Nationals in Creative iMedia

BTEC Media Production

TEACHING PRODUCTION

Understanding Student Production method

Sort out the jigsaw pieces into:

The correct sub headings and then into the order it occurs!

PRE-PRODUCTION PRODUCTION GRADING

COMMISSION (inc Script)

PRODUCTION COMPANY PITCH

(outlines the concept)

DEVELOPMENT SCRIPT &

SHOOTING SCRIPT

ASSIGN CREW & CASTING

(Auditions & Interviews)

LOCATION RECCE & LEGAL

ISSUES

PRODUCTION SCHEDULES / RISK

ASSESSMENTS

STORYBOARDS / SHOT LISTS

POST- PRODUCTION

(Editing)Industry platforms:

FCPX / AP Pro / AVID

ADR / SOUND DUB / MUSIC

SCORE

Marketing & Advertising via Magazine Adverts, Billboards, TV Trailers, Radio Trailers & Interviews etc…

PRODUCTION COMPANY PITCH

(outlines the concept)

Most importantly: Conduct a FOCUS GROUP with a group of peers to perfect the idea before pitching.

http://www.bbc.co.uk/commissioning/tv/articles/pitch

Get students to conduct similar products research

Students should present:

Title, Genre, AudienceSummary of idea

TreatmentActors

DEVELOPMENT SCRIPT &

SHOOTING SCRIPT

STORYBOARDS / SHOT LISTS

STORYBOARDS / SHOT LISTS

STORYBOARDS / SHOT LISTS

PRODUCTION SCHEDULES / RISK

ASSESSMENTS

STATEMENT OF INTENT (or AIMS)Basically this is asking the students what they intend to make but be warned with some

exam boards such as OCR this is not worth any marks but must be submitted.PRODUCTION

Examples

Media

Representation

Media

Audiences

Media

InstitutionsMedia

Language

Focus on the

product(s) to be

made!

PRODUCTION

Multi Camera Demo(Record Sound with iPhone!)

Focus on

MISE-EN-SCENEMultiCam

App£2.99

IN SCHOOL OR OUT OF SCHOOL THAT IS THE QUESTION….

POST PRODUCTION Post Production

Post Production Demo inc. Film Filters

ASSESSING WORKHow do we know what a Band / Level 5 looks like!?

GCSE

What band would you give this in our new world?

Create an original music video for a new pop band or artist in a sub-genre of your choice, aimed at an audience of 16-24 year-olds. Length: 2 minutes - 2 minutes 30 seconds Promotional music video in the pop genre, that interprets the music and lyrics of the song:At least two locations (e.g. studio, rehearsal or live venue, or other locations) Range of camera shots, angles and movement. Shots of the artist or band. Performance footage (rehearsal or live) Narrative, including disruption and resolution Editing of original footage to the music track Original name of artist or band, title of the track.

EDUQAS MARK SCHEME

A LEVEL Create a front cover and a double page spread article for a new music or sport magazine in a sub- genre of your choice, aimed at an audience of 16-24 year-olds. Length: 3 pages.

ANY QUESTIONS?

TEACHING AND ASSESSING PRODUCTIONPresenter

BRENDAN SHEPPARDHead of Media Studies & Lead Practitioner, Neale-Wade Academy

BAFTA & RTS Award Winning Television Director