Tattle

Tattle Solutions

Outdated and time

consuming

Scarring and fabricated

Too long and off premise

One-sided and biased

Real-time feedback analysis

Constructive and private feedback

4 quick questions at the point of sale

Constant and all encompassing

Problems Solutions

The Tattle Vision

We provide merchants with actionable customer feedback insights into their internal operations

and generate repeat revenue through deals

Tattle is the real-time, constructive, and incentivized version of the customer comment

card

Tattle empowers merchants to increase the overall value of their business through real-

time customer feedback

How Tattle WorksCustomers submit short surveys through their Tattle app in

exchange for deals to be redeemed at next visit

Tattle App Merchant Account

Merchants receive real-time, actionable feedback data in their merchant account used to increase the value of their

business

Pilot Location: Burger Creations

Burger Creations

Manager: Needed insights on staff attentiveness, speed of service, and presentation and temperature of meal

Tattle Impact: Collected 35 feedback submissions and derived insights against these specific categories

Business Value: Customer service improved and $100 generated through 8 repeat purchases

Tattle Progress to Date

Customers: 8 restaurant locations in total; seeking to validate Tattle’s application in the beauty services, retail, gym, and car dealership industry

Customer Feedback: Overwhelmingly positive reviews from our clients.

Users: 200 in total; user base exponentially increases with each succeeding merchant sold

Product: We are a working prototype. For users, we have a mobile app for both iOS and Android. For merchants, we have a back-end PHP coded merchant account.

Market Opportunity: Customer Experience Management

CEM is a solution organizations use to interact with their customers to understand their experiences

related to specific products and services

How We Will Make Money

Quick Service, Fast Casual, Casual Dining:

85% of industry revenue

Market Size:

Comprises 850,000 of 900,000 total locations

Pressing Problem:

50% closure rate after 3 years

Restaurant Loyalty Market Share:

15 locations/month/salesperson; 162 locations annually

= .02% of market

Merchant Subscription:

$100/month; $1,200 Annually

Annual Revenue:

$117,000

Sales Rep Salary:$35,000

Sales commission: 31%/month/location

In-Store Marketing: $10/location

Employee Benefits$7,000

Annual COGS:$71,000

Restaurant Market

Tattle’s Opportunity

Gross Margins

Year-One FinancialsTerm: $150,000 at $1,500,000

Funding Funding AmountsFounder Salary & Benefits $65,000Business Development AssociateSalary & Benefits $40,000

Programming and Development $30,000In-Store Marketing Materials $5,000Hardware & Travel $5,000Office/Incubator Space $10,000

Total $150,000

Strategic Relationships

Acquisition discussions with NCR since the ideation phase

Aloha owns 45% of the POS market

NCR seeking to acquire mobile technology companies in the retail/specialty retail space to increase engagement with patrons

Aloha meets customer feedback, Tattle meets purchase history data

Meeting for in coming months for further direction

Management Team

Founder/CEO: Alex BeltraniUniversity of Michigan, BA Economics in 2010

Vast start-up experience in sales strategies, business development, process improvements, and in-depth knowledge of the local advertising market

Marketing: Joseph KaufmanQuinnipiac University, B.S. Marketing in 2009

Experience in business development, digital marketing strategies, partnership development, and direct sales strategies.

For Good. For Bad.

For Deals.