Vibe “is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued quarterly with double covers, with a larger online presence, aided by the Vibe LifeStyle Network, a group of entertainment/music websites under the Vibe brand. The magazine's target demographic is predominantly young, urban followers of hip-hop culture. The magazine owed its success to featuring a broader range of interests than its closest competitors The Source and XXL which focus more narrowly on rap music, or the rock & pop-centric Rolling Stone and Spin. As of 2007, Vibe had a circulation of approximately 800,000. Advertisers ran the gamut from record labels to fashion houses to various cognac brands. Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Originally, the publication had been called Volume before co-founding editor, Scott Poulson-Bryant gave it the

name Vibe. Though hip-hop mogul Russell Simmons was rumored to be an initial partner, publisher Len Burnett revealed in a March 2007 interview that Simmons clashed with editor-in-chief Jonathan Van Meter. Miller Publishing bought Vibe in 1996, and shortly afterward bought Spin. The private equity group The Wicks Group of Companies bought the magazine in 2006. Jonathan Van Meter's successors were Alan Light, Danyel Smith, Emil Wilbikin, Mimi Valdes, and finally Danyel Smith again.On June 30, 2009, it was announced that Vibe was shutting its doors and ceasing publication immediately, although according to Essence, Quincy Jones has stated he would like to keep it alive online.After shutting down, private equity investment fund InterMedia Partners, LP bought Vibe Magazine. They have said they "feel privileged to purchase and resurrect such a storied brand." They added Uptown magazine to Vibe's parent company, Vibe Holdings. Ron Burkle and Magic Johnson later invested in the company. Vibe Holdings merged with BlackBook Media to form Vibe Media in 2012.

Contemporary R&B (also known as simply R&B) is a music genre that combines elements of hip hop, soul, R&B and funk.

Although the abbreviation “R&B” originates from traditional rhythm and blues music, today the term R&B is most often used to describe a style of African American music originating after the demise of disco in the 1980s. Some sources refer to the style as urban contemporary (the name of the radio format that plays hip hop and contemporary R&B).

Task 5 Music Genre’s

I have chosen to do Hip-Hop/RnB as my music genre as it’s the genre I have most knowledge in meaning it is easier for me to deliver what people interested in this genre want. It is also a genre that my favourite magazine is which is “vibe” I hope to model my magazine around vibe I Also feel that with the availability of studios and rappers in college this would be a wise choice in the long run.

POSSIBLE NAMES

Pulse, Vibrations, Beat, Jukebox, Vynl, record and underground decided to go with Vynl as I feel it’s something I haven’t heard of before and relates to my target audience also my music magazine focuses on urban and raw music and Vynl was the first type of music player to be made available making music a key feature and necessity it is so I think it’s a cleaver play on words I have also spelt it without the I as “i” feel that the actual look of the logo works better

music genre's

pop

Rnb

rock

hip-hop

Rap

Indi Punk

Dubstep

and allows me to really make an impact considered the other names and felt they weren’t catchy and effective enough and i also feel that there is meaning that relates behind “Vyln” !

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