Tashina Renquist Colorado Technical University

www.coloradotech.edu

OUTLINE

• What is Marketing

• How it Relates to You

• Comment Card

• Brands, Markets, and Slogans

• Methods of Marketing

What is Marketing?• Identify a Need• Fill/Satisfy the Need• Do it for a profit

No one is in business to lose money!

Definitionselling of products or services: the business

activity of presenting products or services in such a way as to make them desirable

(http://encarta.msn/dictionary)

Principles of AdvertisingA = Attention

I = Interest

D = Desire

A = Action

Are you a target too?

Advertisers spend millions of dollars every year analyzing their consumers…

The average company spends over one billiondollars marketing their products to young people.

What companies have targeted you?

By the age of 20, the average American hasseen 1 million commercial messages.

COMMERCIALS EFFECT

EXAMPLE: The Super Bowl

2009 SUPER BOWL RESULTS

Who Won?

Who Lost?

What was your favorite Commercial?

For a 30 SECOND AD

During the 2009 Super Bowl

It cost, on average,

$3 MILLIONPer commercial

Necessities of Life

Food

Shelter

Clothing

Water

Today’s “Necessities”

Phone / Cell PhoneCar

DVD / CD playerMicrowaveComputer

What Else?

Why DO we buy?

NecessityEmotions

Word of MouthBandwagon

COMMENT CARD Today’s Workshop Brought to You By: Today’s Workshop Brought to You By:

COLORADO TECHNICAL COLORADO TECHNICAL UNIVERSITYUNIVERSITY

Health Science (Medical Assisting)Health Science (Medical Assisting)

Computer Science and Information Computer Science and Information TechnologyTechnology

Business AdministrationBusiness Administration

Criminal Justice Criminal Justice

Paralegal and Court ReportingParalegal and Court Reporting

COMMENT CARD• Jump Start Scholarships Available

(amongst others)

• Career Services: during, graduation, and post graduation services available

• Field Experiences Professors

• Financial Aid available for those who apply and are qualified

CTU: Hands on technology based learning environment

What Brands Do You Buy?

• Sports Drinks• Soda Pop• Fast Food• Soap• Deodorant• Gum• Jeans• T.V.

• Shoes• Perfume/Cologne• Chips• Toothpaste• Toilet Paper• Kleenex• Make-up• Automobiles

What Brand Is This?

What Brand Is This?

What Brand Does He Endorse?

Target MarketAge

GenderEthnic / Cultural Backgrounds

Socioeconomic StatusWhat Else???

Creating an IdentityName

SpokespersonLogo

ColorsSlogan

Slogans

I’m lovin’ it

Hungry? Why wait?

The best a man can get

Obey your thirst

Eat great even late

What can brown do for you?

Once you pop, you can’t stop

Save a buck or two

Slogans

I’m lovin’ it

Hungry? Why wait?

The best a man can get

Obey your thirst

Eat great even late

What can brown do for you?

Once you pop, you can’t stop

Save a buck or two

McDonalds

Snickers

Gillette

Sprite

Wendy’s

UPS

Pringles

1-800-Collect

Methods of Marketing

Brand Identification

Emotional Appeal

Rational Appeal

Justify/Defend

Elaborate Headline

Theme Line

Problem & Solution

“Just Do It” Nike

“Reach out and touch someone” AT&T

“It is everywhere you want to be” Visa

“The ultimate driving machine” BMW

“The nighttime sniffling, sneezing, coughing, aching, stuffy head, fever, so you can rest medicine.” Nyquil

“Can you hear me now?” Verizon Wireless

“The headache medicine.” Excedrin

Commercials

• Short• Entertaining/Informative• Attractive• Easy to Remember• Costly

Careers in Advertising/Marketing

Marketing Specialist

Graphic Designer

Illustrator

Art Director

Account Representative

Special Effects Artist

Web Page Designer

Tashina RenquistColorado Technical University

605-361-0200www.coloradotech.edu