presented by dr. mike renquist, aca meeting, january 8, 2010
TRANSCRIPT
Presented by Dr. Mike Renquist, ACA meeting, January 8, 2010
1. A figure of speech in which a word or phrase that ordinarily designates one thing is used to designate another, thus making an implicit comparison, as in "a sea of troubles" or "All the world's a stage" (Shakespeare).
2. One thing conceived as representing another; a symbol:
"Hollywood has always been an irresistible, prefabricated metaphor for the crass, the materialistic, the shallow, and the craven" (Neal Gabler).
ETYMOLOGY:Middle English methaphor, from Old French metaphore, from Latin metaphora, from Greek, transference, metaphor, from metapherein, to transfer : meta-, meta- + pherein, to carry
Molecule of change
Mirror
Install a coach
Dead or Frozen metaphor
Mixed metaphor
Overused metaphor
Inappropriate metaphor
Contextually wrong
Clarity, simplicity
Consistency
Continuity for you
Speak more slowly and observe reaction
Stay current
Ask for coaching and/or get feedback
Reinforcement of the visual
Difference between example and story
