URBAN TxT’sMarketing & Social Media Curriculum

Target Audiences

URBAN Teens eXploring Technology

Agenda

• Things to keep in mind

• What defines an audience

• Two types of audiences

Always keep in mind....

Who will care most about my product?

Who will receive the most value from my

product?

Who will use my product the most?

What defines an audience?

Demographics

• Quantitative aspects of a specific community

• Quantitative (definition) - can be counted, measured, tracked, observed.

• Examples- location, age, gender, sexual orientation, race, ethnicity, education level, hobbies

Psychographics

• What/how an audience thinks, feels & behaves (qualitative)

• Qualitative (definition) - descriptions or distinctions based on some quality or characteristic rather than on some quantity or measured value

• Examples- values, morals, lifestyle, views on issues, how they use products, passions/interests

Psychographics

• What/how an audience thinks, feels & behaves (qualitative)

• Qualitative (definition) - descriptions or distinctions based on some quality or characteristic rather than on some quantity or measured value

• Examples- values, morals, lifestyle, views on issues, how they use products, passions/interests

Primary Audience

• Most specific group of people who will get the most value from your product

• Will your heaviest users

Secondary Audience

• People that may influence the primary audience

• People will use your product a lot but less than your primary audience