Attracting target audiences.

• We now live in a world filled with social media this can help to advertise films. The actors that are in the films can continuously tweet what's happening keeping their fans up to date. The film company and film will also have a twitter account keeping things up to date.

• Trailers are obvious to advertising films and normally big companies like warner brothers can get their trailers to appear on YouTube home page.

• At the cinema trailers are shown before the film, normally the film you are watching will show trailers to a similar genre for example if I went to the cinema to see a love story chances are the trailers are going to be aimed at that genre, that age group or that gender.

Advertisement • Nowadays you see buses, train stations

and taxi’s all with posters on advertising up coming films.

• The film usually has its own website this is filled with posters, possible merchandise, teaser trailers, behind the scenes footage etc.

Most trailers for vampire movies have a horror element to them, there is eerie music or upbeat action music depending on the type of vampire film it is. More horror vampire movie trailers tend to have a lot of low key lighting, sometimes jumpy moments but they do not give away the plot the point of a trailer is to draws its audience in therefore keeping them guessing and wondering about the storyline makes them want to watch the movie. More teenager action vampire movies give the idea of love story involved somewhere and a battle e.g. good vs. evil, vampire vs. human etc.

Trailers

Website advertisements

Website to the hunger games mokingjay include interviews, pictures, trailers, tickets, competitions, games.

Interesting animations to make the website more exciting.

Link to buy tickets to see film.

Competitions to win prizes.

Official updates including tweets and fan sites.