talent attraction via social media…...wake the dead campaign, to revive the inactive ats. 3 tiers...
TRANSCRIPT
Talent Attraction via Social Media…
Recruit Fans, not just Candidates!
Steve WardCustomer Solutions Director
Candidate.ID - Talent Pipeline Nurture & Automation
We’ve been clumsy with social media for years….
JOBS IN-MAILS SELL SORRY, NO
The Communication Pattern of an
Average Recruiter’s Day on Social Media…
The thing about Social Media is…
...it WASN’T made for
recruitment!!!
Social Media was build for mutuality and commonality.
The queue of applications for LEGO’s latest job advert on LinkedIn….
The queue of applications for the latest Java Developer Job advert at
‘The Nobody Cares About Your Crappy Face-less Software Company
Inc’.….
Sometimes,
You’re just a
‘Swipe Left’ kind of company...
People Just Don’t Want Your Call…
Less Than
20%of People are Actively
Seeking a Job.
So you’re sourcing the
minority…
…and furthermore…
…you’re not always
that attractive.
That Moment You Realise…
No Loss.
Move on.
It’s Time to Find Out,
WHO IS?
Who IS Into You…?
Followers, Email Subscribers, Applications,
Content Interactions, Content Shares,
Social Mentions, Inquisitors, People of Common Interest,
Advocates, Employees, Friends, Collaborators,
Third Parties, Vendors PLUS…
People who read your content on your website!
And WHY Are They Into You…?
CLUE:
It isn’t just about your job
openings.
…It IS however, about your
work and reputation.
So Far, What Do We Learn & Apply…?
People are already watching, so what can we give talent TODAY?
Magnetism comes from Professional Value.
We have to identify our redeeming features.
You can’t hire everyone this month. Talent Pipelines, not Pools.
So we need to plan messaging accordingly. The goal is to personalise.
How About Some Real Examples, Steve…?
Led a Talent Attraction Campaign Through Planned Growth
Started with Employee Focus & Geek Content at the Heart
LinkedIn Content Campaign written by Employees & Leaders
Geek Content. Focused Attention. Focused Interest.
Velocity Partners - Small company:
4 hires! 3 hires!
Making Use of Social Media Data.
‘Wake The Dead’ Campaign, to Revive the Inactive ATS.
3 Tiers of Content through the Attraction Funnel.
Communication Direct from Line
Manager/Directors.
6 weeks.
3000 candidates.
c50 interviews.
19 new hires.
Dialog Semiconductor - Large Tech Co:
19 hires!
Talent Attraction, into Nurture, into Recruiter activity.
Marketing Recruiters
In Summary
What is unsexy to one person, is sexy to another…
Understand where remarkable sits, in your business.
Play on geeky professional commonalities.
Pipeline, Nurture and Stay in Tune with Audiences.
Focused Content on Social Media, Monitor Candidate Journeys.
Thanks Folks.
Steve WardTalent Pipeline & Attraction Specialist - Candidate.ID
Email: [email protected]
Twitter: @cloudninerec
LinkedIn: /cloudninerec