Taking the lead: Customer Acquisition Barometer 2014

The Soho Hotel, Thursday 27 March 2014

Welcome

Chris Combemale, executive director, DMA

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Opening comments from the chair

Martin Troughton, marketing director, Anglian Home Improvements

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8.30am Registration and breakfast

9.00am Welcome

Chris Combemale, executive director, DMA

9.05am Opening comments from the chairMartin Troughton, marketing director, Anglian Home Improvements

9.15am Taking the leadEmma-Jayne McEwan, head of media channels, DMA

9.35am Marketers uncut: focus group feedback

Noelle McElhatton, consultant editor, McDowall

9.55am Why is the acquisition of new customers important to Age UK

Michelle de Souza, head of CRM & customer insight, Age UK

10.10am Panel discussion

Andrew Colwell, marketing & commercial director, McDowall

Omaid Hiwaizi, chief strategy officer, Geometry Global

Jonathan Earle, head of customer strategy & development, Telefonica UK

Michelle de Souza, head of CRM & customer insight, Age UK

Rachel Hall, CRM & database manager, Honda

10.45am Closing comments from chair

Martin Troughton, marketing director, Anglian Home Improvements

11.00am Close

Agenda

Taking the lead

Emma-Jayne McEwan, head of media channels, DMA

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Taking the Lead

@dma_uk

@EJ_McEwan

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Quiz

Why customer acquisition?

How?

2

Trust

When you share your information with organisations,

do you read it’s data privacy policy?

Quiz

Taking the Lead

@dma_uk

@EJ_McEwan

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Marketers uncut: feedback from the CAB 2014 qualitative sessions

Noelle McElhatton, consultant editor, McDowall and former editor of Marketing and Revolution magazines

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The Customer Acquisition Barometer 2014: qualitative sessions

The participants:

• Chris Bibby, Global Head of Performance Marketing, Wonga• Michelle de Souza, Head of CRM & Group Database, Age UK• Sebastian Dreyfus, Managing Director (Europe), Rosetta (Publicis Groupe)• Tony Miller, Managing Director, Havas EHS• Charles Ping, CEO, Fuel (Engine)• Lyle Rainey, Business Development Director, HP• Jon Waring, Head of Customer Analytics & CRM, Aviva• Dina Yacob, Head of Insight & Planning, Avios

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The Customer Acquisition Barometer 2014 qualitative sessions

Bad acquisition practices: the ‘seven sins of our industry’:

1. Over-targeting of prospects2. Targeting of vulnerable people3. Over-personalisation4. Cold direct mail5. Unsolicited telesales6. Mass door drops7. ‘New customers only’ promotional offers

Source: CAB 2014 report

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Further reading:

The Customer Acquisition Barometer 2014 reportComing straight to your inbox after this event

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Why is the acquisition of new customers important to Age UK

Michelle de Souza, head of CRM & customer insight, Age UK

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Panel discussion

Andrew Colwell, marketing & commercial director, McDowallOmaid Hiwaizi, chief strategy officer, Geometry GlobalJonathan Earle, head of customer strategy & development, Telefonica UKMichelle de Souza, head of CRM & customer insight, Age UKRachel Hall, CRM & database manager, Honda

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Closing comments from chair

Martin Troughton, marketing director, Anglian Home Improvements

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Upcoming events

A TV dinner – Tuesday 8 April 2014

The DMA summer lunch – Thursday 10 July 2014